Oscar Serna
Director Of Sales at KONA BREWERY, LLC- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
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Credentials
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Certified Beer Server (CBS)
Cicerone Certification Program
Experience
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KONA BREWERY, LLC
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director Of Sales
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May 2022 - Present
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CLEAN Cause
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United States
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Food & Beverages
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1 - 100 Employee
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Regional Sales Manager
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May 2021 - Dec 2021
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Artisanal Brewing Ventures
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United States
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Food and Beverage Retail
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100 - 200 Employee
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Area Sales Manager
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2019 - May 2021
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Victory Brewing Company
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United States
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Food & Beverages
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1 - 100 Employee
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California Sales Representative
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Jun 2017 - May 2021
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Stone Brewing
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United States
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Food and Beverage Services
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1 - 100 Employee
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Grocery Sales Representative
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Aug 2015 - Jun 2017
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Sales Representative
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Apr 2015 - Jul 2015
• Drove West Coast Region (OR, WA, CA) new business development for the food services department • Developed new accounts through cold calling potential clients including: restaurants, hotels, casinos • Liaison to support distribution between Sysco, and Great American Seafood • Negotiate program pricing, upsell products, oversee inventory management, problem resolution, review purchase orders, and insure customer satisfaction is met • Achieved over $8,600 per month in sales within first 3 months
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Account Manager
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2012 - Mar 2015
• Maintained a rolodex of 100+ B2B SME business relationships on a weekly/monthly basis • Oversaw purchase orders, up-selling of equipment/programs (shelving space), and maintain client contract compliance • Responsible for inventory control including negotiations, pricing, accuracy of dates/coding and quality control • Consistently grew sales by 7-20% each month • Successfully grew the Greater Los Angeles territory over 5% within a year • Execute and close all sales calls • Sale in incremental displays and equipment placements; sell in promotional programs and ensure dealer compliance • Transport, replace and maintain Point of Sale advertising as appropriate for account • Place and transmit appropriate orders
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Mission Foods
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United States
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Food Production
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700 & Above Employee
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Distribution Owner | Sales Supervisor
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2008 - 2012
• Managed 60+ grocery accounts on multiple routes • Hired/trained/managed new drivers, purchased and maintained company trucks, and developed new/existing B2B relationships with key clients• Increased sales to midsized/brand name clients throughout South Florida territory including:Costco, Wal-Mart, Sam’s Club, Publix, Winn-Dixie, Albertsons• Presented new products to clients, maintained relationships with customers, insured sales goals were maintained/exceeded, and review inventory closed out• Drove weekly revenue sales to $30,000/week resulting in a 9% yearly growth • Increased non-personal route sales by 50%
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Driver
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2000 - 2008
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Education
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Sonoma State University
Kinesiology, 24 Credits -
American River College
60 Credits