Oscar Serna

Director Of Sales at KONA BREWERY, LLC
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Contact Information
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • Certified Beer Server (CBS)
    Cicerone Certification Program

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director Of Sales
      • May 2022 - Present
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Regional Sales Manager
      • May 2021 - Dec 2021
    • United States
    • Food and Beverage Retail
    • 100 - 200 Employee
    • Area Sales Manager
      • 2019 - May 2021
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • California Sales Representative
      • Jun 2017 - May 2021
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Grocery Sales Representative
      • Aug 2015 - Jun 2017
    • Sales Representative
      • Apr 2015 - Jul 2015

      • Drove West Coast Region (OR, WA, CA) new business development for the food services department • Developed new accounts through cold calling potential clients including: restaurants, hotels, casinos • Liaison to support distribution between Sysco, and Great American Seafood • Negotiate program pricing, upsell products, oversee inventory management, problem resolution, review purchase orders, and insure customer satisfaction is met • Achieved over $8,600 per month in sales within first 3 months

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Account Manager
      • 2012 - Mar 2015

      • Maintained a rolodex of 100+ B2B SME business relationships on a weekly/monthly basis • Oversaw purchase orders, up-selling of equipment/programs (shelving space), and maintain client contract compliance • Responsible for inventory control including negotiations, pricing, accuracy of dates/coding and quality control • Consistently grew sales by 7-20% each month • Successfully grew the Greater Los Angeles territory over 5% within a year • Execute and close all sales calls • Sale in incremental displays and equipment placements; sell in promotional programs and ensure dealer compliance • Transport, replace and maintain Point of Sale advertising as appropriate for account • Place and transmit appropriate orders

    • United States
    • Food Production
    • 700 & Above Employee
    • Distribution Owner | Sales Supervisor
      • 2008 - 2012

      • Managed 60+ grocery accounts on multiple routes • Hired/trained/managed new drivers, purchased and maintained company trucks, and developed new/existing B2B relationships with key clients• Increased sales to midsized/brand name clients throughout South Florida territory including:Costco, Wal-Mart, Sam’s Club, Publix, Winn-Dixie, Albertsons• Presented new products to clients, maintained relationships with customers, insured sales goals were maintained/exceeded, and review inventory closed out• Drove weekly revenue sales to $30,000/week resulting in a 9% yearly growth • Increased non-personal route sales by 50%

    • Driver
      • 2000 - 2008

Education

  • Sonoma State University
    Kinesiology, 24 Credits
    2001 - 2005
  • American River College
    60 Credits
    1999 - 2000

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