Experience

Soy502

• Guatemala
• Online Audio and Video Media
• 1 - 100 Employee

• Commercial and Sales Manager

  • Jul 2020 - Present

  Commercial team Leader: Magnet and Content Factory.Develop, lead and communicate the commercial strategy.Sales budget managementMost relevant projects:#SeMeAntojaGuate: ATL and digital campaign created in collaboration with CBC and Banco Industrial, the objective of the Project is to promote domestic tourism in Guatemala. May 2021 - Nov 2022. / Income: US $ 75,000Our Beer in Russia: ATL and Digital Campaign created for Gallo Beer during Russia’s 2018 World Cup. A miniseries of 4 contents was made from Russia where the brand was present in Russia without touching football issues; and in this way the framework was kept top of mind in the consumer without violating the guideline rules. Income US $ 80,000.Annual projects since 2019 for brands such as INTECAP and IRTRA with different creative concepts. Annual income by brand: US $ 50,000. Show less

• Sales manager

  • Aug 2018 - Jul 2020

  Sales team leader (8 members), responsible for the growth of direct and programmatic digital sales, in addition to the growth of print.Creation of digital campaigns and ATL for clients.



Edoo

• Information Technology & Services
• 1 - 100 Employee

• Commercial Manager

  • Nov 2015 - Jul 2018

  Head of the sales, marketing and organizational growth department. Develop, lead and communicate the brand strategy. Ensure the profitability of the brand. Pricing strategy leader and marketing manager for the company through traditional channels and e-commerce. Moste relevant projects Brand building for Edoo: Learning Management System; in the educational sector. I was responsible, as one of the founders, of all the negotiations and relationships for the construction and positioning of the brand. Startup that in it’s second year of operation had a turnover of US $ 100,000 in the local market. In its third year of operation, growth was 125%. We have been at breakeven point since month 13 of operation. Show less



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Key Account Representative

  • Jul 2015 - Oct 2015

  Throughout 2015 Leader and head of the sales team for the western territory of Guatemala, for the traditional and modern channels.Most significant tasks:Responsible for the sales objectives (Sell in - Sell out), growth of the sales volume of the territory, level of distribution of the brands, incentives of the personnel in charge and of the administration of the trademarketing budget.Responsible for brand image and compliance with Bayer policies in the region.Lead and increase the performance of activations in the various channels, merchandising and training of sales forces in the region.Responsible for the development of planograms for CA&CA. Software: Nielsen Spaceman.Most relevant projectsLeader in the region during the implementation and creation of the planograms for different points of sale.It was possible to manage and reduce the average inventory in the wholesale channel customers to 30 days, this was done through various activations in the channel that sought to promote the Sell out: Cross promotions, loyalty plan to routers, bonuses and promotions. Show less

• Sales representative

  • Jul 2013 - Jul 2015

  Leader and responsible for the sales team of the northeastern territory of Guatemala, for the traditional and modern channels.



Cerveceria CentroAmericana S.A.

• Guatemala
• Food and Beverage Services
• 500 - 600 Employee

• Warehouse Assistant

  • Oct 2011 - Jun 2013

  Key supplies purchases planning and personnel management. Inventory analysis and management. Development and implementation of new projects and cost reduction. Evaluation of new suppliers. Ensure compliance with good manufacturing practices and continuous improvement of processes Most relevant projects Detection of decline in raw materials’ transfer process, it occurred while the raw material was transported from the warehouse to the production area, the value of the shortage for not reporting the decline amounted to 5 million quetzals. Upon detecting the problem, a percentage of loss due to this transfer was established in the process. Show less