Experience

l'Atelier Peony by OSCAR

• France
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2019 - Present

  l'Atelier Peony by Oscar is a boutique marketing consultancy firm specializing in Luxury Marketing, bringing brands to Asia and making them shine. Based in Annecy, France, l’Atelier Peony supports firms of all sizes in building their brand and executing effective marketing communications in Asia. Knowing the fashion and luxury industries inside out, and extensive experience in cross-cultural marketing are two essential assets of l’Atelier Peony by Oscar. l'Atelier Peony by Oscar is a boutique marketing consultancy firm specializing in Luxury Marketing, bringing brands to Asia and making them shine. Based in Annecy, France, l’Atelier Peony supports firms of all sizes in building their brand and executing effective marketing communications in Asia. Knowing the fashion and luxury industries inside out, and extensive experience in cross-cultural marketing are two essential assets of l’Atelier Peony by Oscar.



emlyon business school

• France
• Education Administration Programs
• 700 & Above Employee

• Lecturer

  • Sep 2022 - Present

  Courses include High-end Business Environment and Five Senses Brand Management Courses include High-end Business Environment and Five Senses Brand Management



MBway

• France
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Jan 2022 - Present

  Courses include Discover the Chinese Culture, Cutomer Relationship Managment and E-Business & Customer Experience Courses include Discover the Chinese Culture, Cutomer Relationship Managment and E-Business & Customer Experience



Grenoble Ecole de Management

• France
• Education Administration Programs
• 700 & Above Employee

• Tutor and Guest Lecturer, MSc in Fashion Design & Luxury Management

  • Sep 2019 - Present

  Conduct guest lectures on the Chinese luxury market, offering insights on winning the heart of Chinese consumers as well as the latest developments of the market, such as state-of-the-art retail development, KOL economy, livestreaming & social commerce, consumer behaviours etc. Conduct guest lectures on the Chinese luxury market, offering insights on winning the heart of Chinese consumers as well as the latest developments of the market, such as state-of-the-art retail development, KOL economy, livestreaming & social commerce, consumer behaviours etc.



HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne

• Switzerland
• Higher Education
• 100 - 200 Employee

• Guest Lecturer

  • Nov 2022 - Nov 2022

  Guest lecture topic "Winning the Heart of Chinese Consumers" Guest lecture topic "Winning the Heart of Chinese Consumers"



Goldsmiths, University of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Nov 2022 - Nov 2022

  Lecture on "Redefining Luxury Marketing in China - Social Media and Omnichannel Strategy" Lecture on "Redefining Luxury Marketing in China - Social Media and Omnichannel Strategy"



Ipac Bachelor Factory

• France
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Jan 2022 - Mar 2022

  Business, Culture and Language, China Business, Culture and Language, China


La Fabrique - L'école française des métiers techniques de la mode et de la décoration
• France
• Higher Education
• 1 - 100 Employee
• Guest Speaker

  • Jun 2021 - Jun 2021


ISIPCA

• France
• Education Administration Programs
• 1 - 100 Employee

• Guest Speaker

  • Jun 2021 - Jun 2021

  Webinar on "Unfolding the Luxury Market in China: A New Perspective on Connecting with the Growth Engine of the World" Webinar on "Unfolding the Luxury Market in China: A New Perspective on Connecting with the Growth Engine of the World"


Madame Papillon
• Belgium
• Professional Training and Coaching
• Founder

  • Sep 2017 - Aug 2019


HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Marketing Director Asia

  • Jun 2011 - Jan 2015

  In charge of Hugo Boss marketing departments in the Asia Pacific, developed regional marketing strategies as well as ensured excellent execution. Handled 11 markets including Hong Kong, China, Taiwan, Singapore, Korea, Thailand, Malaysia, Vietnam, Indonesia, Philippines, and Japan. In charge of Hugo Boss marketing departments in the Asia Pacific, developed regional marketing strategies as well as ensured excellent execution. Handled 11 markets including Hong Kong, China, Taiwan, Singapore, Korea, Thailand, Malaysia, Vietnam, Indonesia, Philippines, and Japan.



Giorgio Armani

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• PR & Communications Director Asia Pacific

  • Dec 2005 - Jun 2010

  Developed and implemented strategic marketing and communications plans that protect brand positioning and drive sales. Areas of responsibility: Advertising, Retail/Wholesale Marketing, Press, Event, Sponsorship, Customer Relationship Management, and Celebrity Management. Developed and implemented strategic marketing and communications plans that protect brand positioning and drive sales. Areas of responsibility: Advertising, Retail/Wholesale Marketing, Press, Event, Sponsorship, Customer Relationship Management, and Celebrity Management.



Octagon

• Libya
• Translation and Localization
• 1 - 100 Employee

• General Manager for Octagon Shanghai

  • May 1995 - Nov 2005

  Promoted from Account Executive to General Manager in less than six years. Managed Octagon Shanghai office, I handled business development, strategic planning, and project management. Developed a luxury portfolio for Octagon Shanghai made it one of the leading agencies specializing in luxury brands. My clients included Audemars Piguet, Bvlgari, BMW, Ermenegildo Zegna, Girard-Perregaux, Jaeger- LeCoultre, Montblanc, Maybach of Mercedes, Martell, Omega and Piaget, etc. Promoted from Account Executive to General Manager in less than six years. Managed Octagon Shanghai office, I handled business development, strategic planning, and project management. Developed a luxury portfolio for Octagon Shanghai made it one of the leading agencies specializing in luxury brands. My clients included Audemars Piguet, Bvlgari, BMW, Ermenegildo Zegna, Girard-Perregaux, Jaeger- LeCoultre, Montblanc, Maybach of Mercedes, Martell, Omega and Piaget, etc.