Experience

apliqa

• Türkiye
• Retail Furniture and Home Furnishings
• 1 - 100 Employee

• Founder-CEO

  • Jul 2012 - Present

  Apliqa ofrece servicios de consultoría estratégica , estudios de mercado y marketing digital en el sector de materiales de construcción Nuestra misión no es solo enunciar estrategias o identificar variables clave del comportamiento del mercado, sino asegurar la implantación de esas acciones para asegurar la creación de valor Apliqa is a Management consulting / Interim Management firm focused on the building materials industry. apliqa mission is to support not only strategic planning but implementation of strategy, ensuring value creation. Show less



Escuela Técnica Superior de Ingeniería de Bilbao (UPV)

• Visiting Professor / Lecturer at Master in Building Engineering

  • Jan 2015 - Present

  Teach estudents attending the master's degree related to the the strategy in building materials and product development Teach estudents attending the master's degree related to the the strategy in building materials and product development



Hydro Aluminium

• Kenya
• Manufacturing
• 1 - 100 Employee

• Head of Strategy Branding and Marketing (Building Systems)

  • 2009 - Nov 2012

  Optimize multibrand strategy Ensure benchmark across different business units Develop new business activities Optimize multibrand strategy Ensure benchmark across different business units Develop new business activities



Hydro Building Systems

• Wholesale Building Materials
• 1 - 100 Employee

• Head of Domal Brand

  • 2008 - 2009

  Ensure strategic alignment across national branches Optimize global product portfolio Improve product time to market through re-engineering Ensure strategic alignment across national branches Optimize global product portfolio Improve product time to market through re-engineering



Alumafel S.A.

• Spain
• 1 - 100 Employee

• Sales & Marketing Director

  • Dec 2001 - May 2008

  Sales, marketing and last mile logistics management at a family company with an external executive comittee. 108 million € revenues Around 100 people were part of my team Gross margin improvement around 20% and doubling revenues in that period Working inside the aluminium industry both for industrial and building applications Company was sold to Norsk Hydro in May 2008 Sales, marketing and last mile logistics management at a family company with an external executive comittee. 108 million € revenues Around 100 people were part of my team Gross margin improvement around 20% and doubling revenues in that period Working inside the aluminium industry both for industrial and building applications Company was sold to Norsk Hydro in May 2008



Fagor Electrodomesticos

• Spain
• Individual and Family Services

• Sales and Marketing Manager

  • 1996 - 2001

  Define strategy, marketing mix and lead commercial teams Define strategy, marketing mix and lead commercial teams