Experience

Avocado Green Brands

• United States
• Consumer Goods
• 100 - 200 Employee

• Chief Manufacturing Officer

  • Feb 2023 - Present

• SVP of Operations

  • May 2019 - Mar 2023

  Greater Los Angeles Area

• Director of Operations

  • Aug 2014 - Aug 2019

  Greater Los Angeles Area



Organic Liaison, LLC

• Senior Vice President - Operations

  • Jan 2010 - Dec 2013

  Greater Los Angeles Area Developed, planned and executed the production and distribution of all company products for launch on The Oprah Winfrey Show. Led a team to establish product quality standards with QVC and GNC, then implemented programs to exceed those retail standards. Coordinated the design of retail packaging for products going in to GNC. Responsible for all operations of the distribution center and in-house customer service center.



Nulab Inc./Master Marketing Group Inc.

• Consultant For Operations and Licensing

  • Aug 2007 - Dec 2009

  Clearwater, FL Worked directly for the Founder and CEO, responsible for special projects and pilot programs run by the company. Responsible for all on-line sales for Nutrina and Standard retail brands. Executed a complete transformation of all website and fulfillment applications, resulting in a 20% increase in on-line sales in three months. Oversaw all foreign licensing agreements and strategic alliances resulting in $5m in sales. Coordinated activities for the cosmetics division driving the direction and… Show more Worked directly for the Founder and CEO, responsible for special projects and pilot programs run by the company. Responsible for all on-line sales for Nutrina and Standard retail brands. Executed a complete transformation of all website and fulfillment applications, resulting in a 20% increase in on-line sales in three months. Oversaw all foreign licensing agreements and strategic alliances resulting in $5m in sales. Coordinated activities for the cosmetics division driving the direction and helping to establish and implement cGMP for the division. Show less



LTD, Inc.

• Vice President of Operations

  • Jul 2004 - Aug 2007

  Los Angeles, CA Effectively led the transition of the company from an English title company to one focused on the Hispanic market resulting in a 200% increase in retail outlets carrying products. Initiated key projects in applications and infrastructure, such as a new 20,000 square foot distribution facility in Los Angeles, which supplied DVDs and CDs in the Western United States. This included automation, staffing and licensing. Optimized sales and distribution to Kmart, Walgreen’s, CVS, Sav-On and 12 grocery… Show more Effectively led the transition of the company from an English title company to one focused on the Hispanic market resulting in a 200% increase in retail outlets carrying products. Initiated key projects in applications and infrastructure, such as a new 20,000 square foot distribution facility in Los Angeles, which supplied DVDs and CDs in the Western United States. This included automation, staffing and licensing. Optimized sales and distribution to Kmart, Walgreen’s, CVS, Sav-On and 12 grocery store chains representing 1,200 outlets. Show less



Zorro Media Group, Inc.

• Senior Vice President

  • Apr 1994 - Aug 2003

  La Jolla, CA Responsible for expanding the company from one client, Greyhound Bus Lines, to producing ticket jackets for many of the major airlines in the US. Led airline ticket jacket production for American Airlines, Northwest Airlines, Amtrak, Greyhound, Air Tran Airlines and Delta Airlines. Coordinated and executed production and distribution of 12,000,000 ticket jackets monthly, meeting strict delivery schedules and exacting quality control requirements of major transportation carriers.



Casa de Bolsa Mexico

• Management Training Program

  • Jun 1986 - Sep 1986

  Mexico City Area, Mexico