Experience

DIA Group

• Spain
• Retail
• 400 - 500 Employee

• SALES MANAGER

  • Aug 2016 - Present

  - Supervise and manage a sales staff of 7; provide direction, support, and motivation to sales team to meet agreed targets and KPI´s- Led a team of 80 sales franchisee associates to drive sales and strengthen brand loyalty- Analyzed sales data and conduct market research to analyze store numbers for strengths and opportunities, planning budgets and goals for each location and evaluating EBITDA-Enforce policies and procedures to ensure that my sales team achieves customer service levels set by the organization-Improve and maintain operational and profit objectives exceeding $750 MM in sales monthly within the district; implement company business plan and support main & franchisee´s POS operations



COTO

• International Trade and Development
• 700 & Above Employee

• BUSINESS UNIT MANAGER

  • Sep 2010 - Jul 2016

  Handled operational aspects such as managing inventories, recruiting staff, budgeting, enforcing safety policies, ordering products, and analyzing sales performance, for a wide range of business units; from proximity stores up to big surface hypermarkets. - Managed daily operations and activities of a team consisting of 6 managers, 10 associates, and indirect supervision of 300 store sales staff- Personally liable for P&L Statement results- Guaranteed customer service quality according operational standards



PRONTOWASH LLC

• COMMERCIAL MANAGER

  • Nov 2006 - Sep 2010

  Developed marketing and commercialization plans for franchisees network, and retail channel. Accountable for business model implementation in domestic and international marketplaces reporting to company´s CEO. - Oversaw the development of a new line of higher quality services and products (AutoSpa) as core business strategy- Implemented a brand new business model for POS, from its startup, rolling it up to domestic and international franchises within a year; generating exports to the United States, Kuwait, Portugal, and Latin-American countries (Dominican Republic, Paraguay, Colombia, Argentina)- Supported marketing services for Latin America, North America, Europe and Asia franchisees, adapting the business model to different markets- Worked in concert with Sales and Operations areas expanding POS network in Argentina- Supervised the communication and marketing activities at the point of sale of the different business units (B2B, B2C), collaborating in sales operations and brand promotion



GRUPO FLECHA BUS, NATIONAL PROVIDER OF INTERCITY BUS SERVICE. TRANSPORTATION AND TOURISM

• MARKETING & COMMERCIALIZATION MANAGER

  • May 2003 - Sep 2006

  Managed operations, marketing, research, and development for a Group of 5 companies portfolio, leading a team of seven collaborators with direct reports corresponding to sales, marketing and customer service team leaders, assisting a sales network with over than 100 owned POS- Defined the offer of services, pricing policy, and actions directed to the distribution and sales channel- Increased sales volume by 41%, from $ 200MM to $ 350MM, between May 2003 and December 2005- Restructured distributors network, prioritizing main POS, improving brand's image at every destination- Slashed costs 1.5% in sales commissions, driving a new revenue agreement with sales agents, saving $ 600,000, per year - Developed Frequent Passenger program, boosting the volume of associated customers from 17.000 to 40.000 members between 2003-2005- Consolidated services offer on key routes, achieving a 65% market share, and reducing operational costs- Fostered strong relationships with 6 regional companies in Northwest destinations, developing a Code Share agreement that generated business profits of $ 45MM per year, and built brand awareness through northern customers



SIX TRAVEL INTERNATIONAL, WHOLESALER TOUR OPERATOR

• MARKETING MANAGER

  • Mar 2002 - Apr 2003

  Responsible for the marketing plan, competition analysis, brand management, product development, distribution channel advertising campaigns, and franchise expansion - Worked on positioning the company as an international air tickets wholesaler, being one of the five Argentinean operators that grew the most (18.6%) in 2003- Developed Argentina´s Inbound services department, launching a new business line, which within a year represented 25% of the company's sales- Negotiated local travel agencies incorporation into wholesaler operation, adding 11 new associated partners- Promoted franchisees incorporation in domestic markets (Santa Fé, Mendoza, Córdoba, and G.B.A.)



LÍNEAS AÉREAS PRIVADAS ARGENTINAS, L.A.P.A. ARGENTINEAN PRIVATE AIRLINE

• ROUTE & DESTINATION PRODUCT MANAGER

  • Nov 1997 - Sep 2001

  Led Sales Operations, developed and executed marketing plans to achieve maximum market share and stimulate sales growth, as well as cultivated relationships with key decision makers. Primarily assigned within responsibility of managing domestic destinations in northwest and northeast territories. Promoted to be in charge of USA routes, establishing Atlanta´s Hartsfield Airport as new gateway for Argentinean travelers, as well as a smart connection option for American passengers southbound to Argentinean domestic destinations- Established and keep updated the Sales Action list for responsible accounts and territory managers in order to assess the current and future opportunities- Identified key customer accounts within a designated territory developing a strategic and tactical sales lobbying plan to bring proactive product awareness and solutions to target customers. - Worked in concert with Atlanta Conventions and Visitors Bureau, and Argentinean Tourism authorities promoting Airline services- Administered destination and identified promotions for region.- Established, managed, and contributed to the realizations of booking and revenue objectives- Conducted a highly strategic and consultative sales campaign with the objective of provide solutions that meet and exceed customer expectations for both, business and leisure passengers- Monitored, prepared, and submit sales reports analysis and maintained data for all competitor business regularly



QUAKER OATS, GATORADE DIVISION

• SPORTS MARKETING MANAGER

  • Nov 1991 - Jun 1996

  Contributed building brand image positioning, establishing Gatorade as preferred active people drink, and developing “grassroots” for sales pipelines. Worked strongly brand presence at every target sport sideline- Coordinated advertising campaigns, consumer promotions, being responsible for a budget of USD 3.6 MM- Implemented the Communication plan, achieving a brand awareness of 85% in the target market- Collaborated within Chile and Uruguay launchings- Established and manage a brand-relevant local asset portfolio to support sport marketing activation plans- Managed and built presence on social media platforms and collaborated with marketing and communications teams on standardization, design and production of marketing materials- Collaborated with advertising and brand managers to promote products and services- Managed multiple projects at a time; highly organized with keen attention to detail- Developed system wide marketing strategy and manage its execution of sorts programs/partnerships including but not limited to on-location and event activations, TV/radio/digital/social advertising, and in-Sports POS- Led agency relationship for activations; provide briefs to deliver on business needs through our sports partnerships- Collaborated with internal (e.g. brand, media, PR, social, etc.) team to ensure partnerships ladder up to the marketing and communication strategy- Developed a strategy and plan for local usage of sponsorship assets (i.e. UAR Rugby Union, River Plate , Boca Juniors, National Basketball League, Volleyball National league) and developed partnerships with Nike, Adidas, New Balance local teams to ensure proper execution