Operations & Marketing Executive

• Aug 2022 - Present

Sports Management

• Jan 2022 - Present

- Sindh Super League 2022 - Planning, Operations, Social Media Management - Football Academy - Consultancy (undisclosed) - Sindh Super League 2022 - Planning, Operations, Social Media Management - Football Academy - Consultancy (undisclosed)

Head of EA SPORTS FIFA - Business Development

• Jun 2020 - Aug 2021

Espo is a new, multi-team, fan engagement platform for the global esports community. Our platform is unique thanks to its core design mechanism to reward collaboration between world-class esports teams, talent, fans and brands all under one roof. It’s free to register, so go to www.espo.io to level up your esports fan experience with the best of the best. Espo is a new, multi-team, fan engagement platform for the global esports community. Our platform is unique thanks to its core design mechanism to reward collaboration between world-class esports teams, talent, fans and brands all under one roof. It’s free to register, so go to www.espo.io to level up your esports fan experience with the best of the best.

Project Intern

• Jul 2019 - Aug 2019

Collaborated with Daraz PK , Coca-Cola and Karachi United Football Foundation to promote sports as a way to fight for the rights of people with an intellectual disability. Formed a team to organize and event to promote the mission of Special Olympics Pakistan by providing a sports/athletic competition for children and adults with an intellectual disability, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in the sharing of gifts, skills and friendship with their families, other Special Olympic athletes and the community. Show less

Merchandise Analyst

• Jun 2018 - Aug 2019

• Part of a team of owners that manage the cross-category assortment of more than 3 million products and resulted in business growth of 50% over a period of 6 month • Merchandised Daraz’s first 11.11 Campaign which successfully resulted in a 40x uplift in GMV, 15x uplift in orders and 10x uplift in DAU. • Identified current and upcoming (global and local) trends in order to forecast demand and proactively identify our users' needs – executed over 80 campaigns generating over $100M in merchandise value • Strategically engaged sellers in order to get the best commercial offerings and consolidate alongside historical performance in order to create engaging and effective sales campaigns – increased seller participation by 20% • Owned the Flash Sales module across all interfaces – Strategic decision making led to an increase from 2.5% to 7% units sold through this module, in the span on 2 months. Actions included seller engagement, deal selection, engagement tactics, UI & UX optimization Show less

Procurement Analyst

• Jul 2017 - Jun 2018

• Managed a yearly spend of $ 14 million for Karachi and Hyderabad territory with savings of 1% in the year 2017 • Increased vendor base by 10% in order to create a competitive supplier environment for cost efficient procurement • Promoted a lean-inventory model for all raw-materials and consumables which saved warehousing space and rent by implementing collaborative planning with Sales, Manufacturing and other relevant stakeholders • Part of the team that achieved cost savings of 20% by centralization and standardization of all ongoing service contracts through all CCI-PK plants • Communicated strategic goals and negotiated contracts for win-win transactions • Analyzed yearly and seasonal expenditure trends to create upcoming budgets and streamline processes to ensure cost efficiency and timely services for improved business delivery Show less

Internee- Product Dept.

• May 2014 - Jul 2014

• Managed daily sales report for the sales period for all 6 branches in Pakistan. • Sample brochure for the installment program with banks • Proposed price increases in products for new fiscal year • Audited clearance sale inventory items. • Managed daily sales report for the sales period for all 6 branches in Pakistan. • Sample brochure for the installment program with banks • Proposed price increases in products for new fiscal year • Audited clearance sale inventory items.