Experience

Skechers Israel

• Israel
• Retail
• 1 - 100 Employee

• VP of Marketing

  • Jun 2023 - Present



MGS Sport Trading

• Israel
• Sporting Goods Manufacturing
• 200 - 300 Employee

• VP Marketing

  • Jan 2022 - May 2023



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Director

  • Jan 2019 - Dec 2020

  * Responsibility for construction business plan in collaboration with the various interfaces* Building strategy and leading discussions on marketing issues* Update all the media activity and its adaptation to the target audiences* Direct contact and harnessing many interfaces - Sales / Economics / Advertising Agencies / Development Department in Israel and Abroad, etcFull marketing responsibility for all the division's brands (Coca-Cola, Coca-Cola Zero, Diet Coca-Cola, Sprite, fuzetea, Fanta, kinley) * Development of new products and flavors - building the marketing strategy * Building the marketing strategy and tailoring work plans for the existing reality* Responsibility for team building and recruiting. Show less

• Marketing Manager

  • 2016 - Dec 2018

  * Managing the Coca-Cola Super Brand family (Coca-Cola, Coca-Cola Zero and Diet Coca-Cola)* Professional business conduct in changing environment* Full responsibility for brand strategy and marketing communications* Leading a team of brand managers to achieve the defined goals - sales, profitability etc.* Systemic vision and effective response to complex issues* Management and decision making including management risks* Leading strategic and significant moves in the worlds of marketing and management Show less

• Brand Manager / senior brand manager

  • Mar 2010 - Apr 2016

  Brand Manager ( Coca-Cola, Coca-Cola Zero, Kinley, Diet Coca-Cola )* Formulation and translation of the brand strategy for a range of marketing activities* Construction and management of an annual budget* Planning and implementation of the annual work plan including characterization of various studies* Engaging in advertising, promotion, promotions, media, including digital and PR.* Responsibility for sales, planning and forecasts* Product development and building business plans* Working with many interfaces inside and outside the organization Show less

• Junior Brand Manager

  • Feb 2008 - Mar 2010

  * Responsibility for marketing to the ultra-Orthodox and Arab sectors* Building and implementing work plans, management, budgets and sales promotions* Promote all activities - advertising, PR and branding at points of sale* Characterization and the execution of studies in front of the relevant parties alongside the accompaniment of major marketing moves in its face to the general sector



Kapaim

• Israel
• Advertising Services
• 1 - 100 Employee

• Supervisor

  • Feb 2006 - Jan 2008

  * Manage translating and adapting the customer brands' strategy to promotional activities * Direct responsibility for activities and events - large launches, tastings, conferences, activities in the ultra-Orthodox and Arab sectors and more Customers: HOT, Coca-cola, Tara, Coca-Cola, Neviot Bar, Internet Gold, Novartis (medicines), etc. * Manage translating and adapting the customer brands' strategy to promotional activities * Direct responsibility for activities and events - large launches, tastings, conferences, activities in the ultra-Orthodox and Arab sectors and more Customers: HOT, Coca-cola, Tara, Coca-Cola, Neviot Bar, Internet Gold, Novartis (medicines), etc.



Globus Group

• Junior Film Distribution At Globus Group

  • 2003 - 2006