Orli Gorokhovsky

Media Consultant at Media Classified Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Markham, Ontario, Canada, CA
Languages
  • English -
  • Russian -
  • Hebrew -

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Media Consultant
      • Aug 2021 - Present

    • Construction
    • 1 - 100 Employee
    • National Account Manager
      • Feb 2020 - Jul 2021

      • Generated new revenue by researching and acquiring clients under a branch that was opened due to the pandemic, hence ensuring a continuous growth for the company• Exceeded all sales quotas by building relationships with buyers in the healthcare, government, education and other industries• Created presentations, prices and marketing e-mails to capture buyers’ attention• Communicated with company’s operations and accounting teams to ensure that all customer problems were dealt with efficiently• Worked directly with suppliers which resulted in all products being delivered to the clients on time

    • Canada
    • Technology, Information and Media
    • 1 - 100 Employee
    • Account Manager
      • Dec 2017 - Feb 2020

      • Maintained and grew existing B2B and B2C accounts across different industries (Franchise, Pools,Jewellery, Construction) thereby ensuring that all sales targets were met• Offset lost revenue due to customer attrition by bringing in new business from research, cold-calling and attending tradeshows• Utilized my marketing skills to create effective elevator sales pitches, as well as write concise andcompelling emails with different offers• Surpassed personal key performance indicators (i.e. call volumes) on a consistent weekly basis

    • Marketing and Administrative Coordinator (Part-time)
      • Aug 2017 - Aug 2018

      • Utilized social media to recruited individuals for the program ensuring that quota was reached• Utilized Photoshop to create holiday greetings and other content for social media• Update and maintain the Facebook page with relevant events and information• Collaborated with colleagues to create events for alumnus • Utilized social media to recruited individuals for the program ensuring that quota was reached• Utilized Photoshop to create holiday greetings and other content for social media• Update and maintain the Facebook page with relevant events and information• Collaborated with colleagues to create events for alumnus

    • Canada
    • Media Production
    • 1 - 100 Employee
    • Co-Chair, Coordinator for The CJN Prize (Part-time, Contract)
      • Oct 2017 - Mar 2018

      • Create strategic content and utilize Hootsuite to promote the contest across social media platforms• Research and contact organizations to promote the contest resulting in greater visibility• Collaborated with internal personnel to execute the awards ceremony in April • Create strategic content and utilize Hootsuite to promote the contest across social media platforms• Research and contact organizations to promote the contest resulting in greater visibility• Collaborated with internal personnel to execute the awards ceremony in April

    • Travel Arrangements
    • 1 - 100 Employee
    • Social Media Manager and Outreach Assistant (Part-time, Seasonal)
      • Apr 2017 - Nov 2017

      • Creatively advertised events on social media in order to ensure increased visibility• Researched and thought of ways to promote events while engaging plus attracting new individuals• Managed social media account in order to ensure a fast, timely response which resulted in a positive user engagement • Creatively advertised events on social media in order to ensure increased visibility• Researched and thought of ways to promote events while engaging plus attracting new individuals• Managed social media account in order to ensure a fast, timely response which resulted in a positive user engagement

    • Marketing and Sales Assistant
      • Apr 2015 - Oct 2017

      Completed research projects thereby providing an understanding of the external competitive environment.Set up 4 gift tradeshows, and worked with showroom managers to send products plus marketing materials to 14 showrooms per year, ensuring products were well represented and that shows run smoothly.Set up products in an effective and visual manner for publications, various marketing materials, and plano-grams, resulting in increased engagement with the target audience.Worked collaboratively with several different internal departments to meet sales reps and customers’ demands, timelines and answer all of their questions on a timely manner.

    • Project and Communications Assistant
      • Jun 2014 - Dec 2014

      •Created Job Aids to assist various positions within the Cluster with their jobs in regards to the new enterprise application software •Worked with cross-functional teams to develop process maps that are utilize to enhance the transition to the new enterprise wide system•Assisted with taking notes, updating an issues log, as well as creating plus updating Visio diagrams for a social assistance project•Conduct voice-recordings, and captions for Healthy Child Development Help Videos thereby ensuring that employees at regional kiosks get the needed training in regards to utilizing the new system•Analyzed plus presented key findings for Project Close-Out Reports and Lessons Learned documents within the Cluster•Planned and executed the first ice-cream sale event at the cluster, that raised money for Federated Health Charities

    • Event Director
      • Dec 2013 - Dec 2014

      •Leading 8 events committee members in the successful implementation of various events with the purpose of raising awareness of AIESEC Ryerson •Creating various events with the goal of raising funds to send AIESEC members to leadership conferences •Planned and executed a successful Pub Night at Ram in the Rye (February 8) thereby increasing student's awareness of AIESEC Ryerson •Leading 8 events committee members in the successful implementation of various events with the purpose of raising awareness of AIESEC Ryerson •Creating various events with the goal of raising funds to send AIESEC members to leadership conferences •Planned and executed a successful Pub Night at Ram in the Rye (February 8) thereby increasing student's awareness of AIESEC Ryerson

    • Vice President of Marketing
      • Jul 2014 - Nov 2014

      •Managed a Marketing committee of 7 individuals, while ensuring that all deadlines were met•Developed a marketing strategy to ensure that students at Ryerson are aware of Global Outlook•Supervised the maintenance of Twitter and Instagram in order to increase expose of the conference to students at Ryerson University•Assisted with the creation of the first video with the purpose of increasing awareness of the conference •Managed a Marketing committee of 7 individuals, while ensuring that all deadlines were met•Developed a marketing strategy to ensure that students at Ryerson are aware of Global Outlook•Supervised the maintenance of Twitter and Instagram in order to increase expose of the conference to students at Ryerson University•Assisted with the creation of the first video with the purpose of increasing awareness of the conference

    • Assistant Captain of Charity
      • May 2013 - Oct 2013

      •Planned a 6 hour dance-a-thon at Yonge-Dundas Square with the goal of raising money as well as awareness for Big Brothers Big Sisters of Toronto, worked with different personnel to ensure that the event run smoothly and was a major success •Generated a list of non-for-profit organizations and local not-for-profit events in which team members could complete their required volunteer hours •Planned a 6 hour dance-a-thon at Yonge-Dundas Square with the goal of raising money as well as awareness for Big Brothers Big Sisters of Toronto, worked with different personnel to ensure that the event run smoothly and was a major success •Generated a list of non-for-profit organizations and local not-for-profit events in which team members could complete their required volunteer hours

    • United States
    • 1 - 100 Employee
    • Brand Ambassador
      • Jun 2011 - Aug 2013

      •Gained consumer excitement towards different brands, including: President Choice, Mattel Products (Barbie, Fisher Price, Hot Wheels), and West Jet, which increased customer’s positive perception of the product•Collected customer insight about the products and attempted to persuade their purchasing decision, as a result increased the sales of products•Reported key customer information and comments to my supervisor, which showed the success of the program•Helped to serve samples of President Choice products as well as gave out President Choice Insider’s Report and coupons for cooking classes from President Choice, thereby increasing customer awareness of different products and services that the organization offers

    • VP Marketing
      • Sep 2012 - Apr 2013

      •Created a marketing campaign to attract new students to the organization by developing an informative and inspirational video, information posters, as well as supervised the online and in school campaign execution •Created a marketing campaign to attract new students to the organization by developing an informative and inspirational video, information posters, as well as supervised the online and in school campaign execution

    • Legal Services
    • 1 - 100 Employee
    • Sales Associate
      • Sep 2011 - Oct 2012

      •Managed customer conflict at the cash register, by calling for backup support if customers complained about the wait time, and if other problems arose•Increased the in-store email database, by capturing customer’s emails at the cash register•Met customer’s demands in the fitting room by helping them choose the right clothes/sizes and by advising them on the latest styles•Contributed to a percentage of sales target by advising and assisting customers in their purchasing decisions, as well as through increased customer awareness of in store promotions •Prioritized in answering customer’s questions in person, on the phone, and restocked merchandise on the sales floor in order to provide the best customer service

    • Canada
    • Government Administration
    • 700 & Above Employee
    • Nature Specialist
      • Jun 2012 - Aug 2012

      •Increased camper’s awareness of the nature environment around them, by creating, fun and interesting activities for them to participate in •Increased camper’s awareness of the nature environment around them, by creating, fun and interesting activities for them to participate in

    • United States
    • Advertising Services
    • Front Desk Manager
      • May 2011 - Aug 2011

      •Answered phone calls, greeted customers as well as assigned an appropriate room for them to stay at, which allowed me to provide the best customer service for the guests, and to demonstrate my communication and problem solving skills•Handled money transactions through cash and an ATM machine which allowed me to demonstrate my deep mathematical knowledge•Dealt with any problems that arose in a timely and efficient manner in order to provide the best service for the customers and resolve all other employee challenges•Trained 3 employees on the different responsibilities that the job entailed, which helped build my leadership skills• Worked on the motel’s website by taking pictures of various places in the motel, which increased the attractiveness of the motel to customers

    • Camp Counselor
      • Mar 2008 - Aug 2011

      •Contributed to a positive and accepting atmosphere by creating a suitable and safe environment for children to enjoy themselves and have fun while emphasizing the importance of social acceptance•Provided feedback to parents in a clear and concise manner through daily communication, resulting in effective client relationships•Planned and executed different activities, such as fun sports game and theme days which resulted in all participants getting involved•Supervised the children during lunch, snack, swim and other everyday activities, which allowed me to ensure that the campers were safe

    • Assistant Coach for Basketball and Badminton
      • Sep 2008 - Jun 2009

      •Contributed to a positive and accepting atmosphere as well as create a suitable learning environment for children to help them excel•Provided feedback to parents in both a clear and concise manner to help their kids excel•Responsible for organizing and creating game schedules incorporating over 20 individuals ensuring satisfactory for participants

    • President
      • Sep 2010 - Apr 2011

      •Organized executive meetings, implemented educational and creative events, as well as kept a constant communication line with the National Board •Promoted the organization to the students at McMaster University and managed to get the organization recognized by the McMaster Students Union as an official student group•Increased student awareness of the organization and student involvement grew from 4 students to 30 students in one semester •Organized executive meetings, implemented educational and creative events, as well as kept a constant communication line with the National Board •Promoted the organization to the students at McMaster University and managed to get the organization recognized by the McMaster Students Union as an official student group•Increased student awareness of the organization and student involvement grew from 4 students to 30 students in one semester

    • Canada
    • Construction
    • 1 - 100 Employee
    • Telemarketer
      • Feb 2006 - Mar 2006

      •Communicated with customers on a regular basis through phone calls•Tried to sell the products to the customers•Answered the customers questions •Communicated with customers on a regular basis through phone calls•Tried to sell the products to the customers•Answered the customers questions

Education

  • Ryerson University
    Bachelor of Business Management, Marketing Management
    2011 - 2015
  • McMaster University
    2009 - 2011

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