Experience

Assisterhood

• Australia
• Advertising Services
• 1 - 100 Employee

• Mentee

  • May 2023 - Present

  I was selected for the 2023 Assisterhood NSW Program. Assisterhood is Australia’s leading not-for-profit mentorship program for underrepresented communications professionals. I was selected for the 2023 Assisterhood NSW Program. Assisterhood is Australia’s leading not-for-profit mentorship program for underrepresented communications professionals.



CES (Container Exchange Services)

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Brand Manager

  • Oct 2022 - Present

  Leading activation, brand planning, comms, behaviour change marketing and more across both the CES and Containers for Change brands; as well as innovation/expansion projects such as Victoria's Container Deposit Scheme. Leading activation, brand planning, comms, behaviour change marketing and more across both the CES and Containers for Change brands; as well as innovation/expansion projects such as Victoria's Container Deposit Scheme.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager - Dettol Partnerships & Laundry

  • Sep 2021 - Oct 2022

  Leading activation & innovation for Dettol on Partnerships & Laundry Disinfection.-Sponsorships Lead for Dettol partnerships such as Cricket Australia, Accor, and more-Partner Marketing lead for execution/activation and PR business development opportunities such as Mirvac, WINC and other Dettol Pro Solutions partners-Managed the implementation of new products and existing product developments and developed Go-to-market plans -Responsible for the management of the marketing budget-Helped develop and execute ATL & BTL campaigns ((TVC, OOH, PR, Digital, Social & Ecom) partnership with agencies -Helped develop, execute and monitor the Dettol marketing plan against Brand objectives-Monthly in-market analysis-Cross functional stakeholder management Show less

• Assistant Brand Manager - Dettol

  • Jun 2020 - Sep 2021

  Assistant Brand Manager for total Dettol Portfolio (including Savlon and Sapoderm) spanning several segments for Australia’s #1 Most Trusted Brand in Household Cleaning. - Project Management skills through leading NPD & EPD launches - Budget Management & Maintenance - In-Market Analysis of Brand Performance- Digital/Brand Website Re-launch- Lead other P&L Initiatives- Working on activation campaigns such as Dettol Spray & Wear (currently on TV & Digital), creating an educational campaign for a new usage occasion to the market - Teamwork with cross-functional Project/Regulatory/Legal/R&D Teams Show less

• National Account Executive - Grocery

  • Mar 2019 - Jun 2020

  Working with account managers of Woolworths, Metcash and other Independent Supermarkets. Being an NAE for major accounts throughout COVID, I produced a weekly sales and stock tracker for both internal and external stakeholders as well as managed the day to day NAM role whilst it was empty for 2 months. - Account Management & Customer Relationship Building- Major Activations with customers (eg: Woolworths Ooshies Program for The Lion King)- Sales Performance Analysis- Sales Forecasting- Planogram work & JDA Space Planning - Range Reviews & NPD Ranging Process- Promotional Planning- Teamwork (cross-functional with supply/customer service/finance) Show less

• Territory Manager - Pharmacy

  • Jul 2018 - Mar 2019

  Independently managed RB’s relationship with 100+ Pharmacies across North West Melbourne & Regional Victoria. Responsibilities included: ranging new products, negotiating seasonal deals, implementing planograms, building displays and product detailing.



Cisco

• United States
• Software Development
• 700 & Above Employee

• Digital Marketing Intern

  • Jul 2017 - Jan 2018



Hineni Youth & Welfare Co.

• Federal President

  • Feb 2016 - Feb 2017

  Acting CEO for a non-for-profit. Oversaw the operations of Hineni Youth & Welfare Australia, a Youth Movement which promotes Jewish identity, life, culture, history and leadership through informal educational programs. This included leading and supporting a team of over 70 student volunteers across Australia, holding regular executive meetings, promoting an environment of continuous improvement. In addition, addressing and resolving legal, financial and social issues, creating standard processes and procedures to support not-for-profit operations (for example, becoming safeguarding accredited per Australian Childhood Foundation standards for the whole organisation). Show less



Sonder Design

• Australia
• Computer Hardware
• 1 - 100 Employee

• Marketing and Communications Officer

  • Apr 2016 - Jan 2017

  Community Engagement - I liaised as customer service, wrote community updates and newsletter to be published, ran the Instagram, Twitter, LinkedIn and Facebook company pages. - As the product wasn't ready for mass production, my marketing efforts focused on finding new clients who would be interested in the product to pre-order, as well as engaging the existing community through social media and an interactive digital email experience. - I also produced press kits, press releases for journalists, and created media packages for consumers and the media alike. Show less