Senior Digital Marketing Executive

• Sep 2021 - Present

Creative role involving the management of Goffs social media accounts, content creation through photography and videography and the management of external creators. Creative role involving the management of Goffs social media accounts, content creation through photography and videography and the management of external creators.

ITBA Next Generation Chairperson

• Sep 2022 - Aug 2023

Led the successful relaunch of the ITBA Next Generation, the junior wing of the ITBA. The ITBA is the official representative body of the Irish thoroughbred breeding industry at Government level both at home and internationally. Led the successful relaunch of the ITBA Next Generation, the junior wing of the ITBA. The ITBA is the official representative body of the Irish thoroughbred breeding industry at Government level both at home and internationally.

Digital Marketing Assistant

• Jan 2021 - May 2021

Yearling Groom

• Jul 2020 - Oct 2020

-Prepared a draft of high-quality yearlings for major sales in Ireland & the UK, including the 2020 Goffs Orby sale topping yearling. -Completed another yearling preparation season for Roundhill in 2018. Draft included dual group winner Summer Romance. -Prepared a draft of high-quality yearlings for major sales in Ireland & the UK, including the 2020 Goffs Orby sale topping yearling. -Completed another yearling preparation season for Roundhill in 2018. Draft included dual group winner Summer Romance.

Personal Assistant

• Feb 2019 - Dec 2019

-Dynamic role within a PA Agency, providing services to thoroughbred clients such as stud farms, trainers and Associations. -Duties included Client Relations, Sales Coordinating, Administration & Marketing. -Attended Irish & UK sales with client farms, either showing horses or doing ‘cards’ and reporting to clients using the ThoroughWorks software. -Covered annual leave for Irish Racehorse Trainers Association(IRTA), acting as Secretary. -Daily use of Equisoft Live software -Dynamic role within a PA Agency, providing services to thoroughbred clients such as stud farms, trainers and Associations. -Duties included Client Relations, Sales Coordinating, Administration & Marketing. -Attended Irish & UK sales with client farms, either showing horses or doing ‘cards’ and reporting to clients using the ThoroughWorks software. -Covered annual leave for Irish Racehorse Trainers Association(IRTA), acting as Secretary. -Daily use of Equisoft Live software

Sales Coordinator & Yearling Barn Manager

• Jul 2016 - Dec 2017

Part of the Baroda Stud sales team for 3 years. When working at Baroda Stud full time, I coordinated sales for the leading sales consignment- duties included recruiting freelance grooms, organising accommodation & travel for the sales team & contributing content to the Stud’s social media channels during the sales season. During the breeding season I was in direct contact with owners, providing them with written updates and photographs of their mares & foals that boarded on the farm. I also managed a fillies yearling barn, preparing them for all major sales across Ireland & the UK. Show less

Laboratory Technician

• Jan 2016 - Jul 2016

-Based in the on-site laboratory at Airlie Stud, I carried out routine haematology, parasitology and bacteriology for Airlie Stud & Moyglare Stud during the busy breeding season. -Reported directly to the resident Veterinary Surgeon -Commercially sourced drugs and supplies from various pharmaceutical wholesalers. -Other duties included processing x-rays, lab administration and stocking the pharmacy. -Adhered to strict laboratory health and safety regulations and protocols. -Based in the on-site laboratory at Airlie Stud, I carried out routine haematology, parasitology and bacteriology for Airlie Stud & Moyglare Stud during the busy breeding season. -Reported directly to the resident Veterinary Surgeon -Commercially sourced drugs and supplies from various pharmaceutical wholesalers. -Other duties included processing x-rays, lab administration and stocking the pharmacy. -Adhered to strict laboratory health and safety regulations and protocols.

Yearling Barn Manager

• Jun 2015 - Sep 2015

Oversaw the preparation of a barn of yearlings for Keeneland September Sales Oversaw the preparation of a barn of yearlings for Keeneland September Sales

Yearling Groom

• Oct 2014 - Apr 2015

Completed a yearling preparation season in the Australian branch of Coolmore, preparing a barn of 60 high-quality yearlings for major sales. Part of the sales team for the Magic Millions Gold Coast Sale & Inglis Easter Sale 2015. Completed a yearling preparation season in the Australian branch of Coolmore, preparing a barn of 60 high-quality yearlings for major sales. Part of the sales team for the Magic Millions Gold Coast Sale & Inglis Easter Sale 2015.

Yearling Groom

• Jun 2013 - Sep 2013

Managed a barn of yearlings in preparation for Keeneland September Sales during the co-operative placement on my undergraduate degree. Managed a barn of yearlings in preparation for Keeneland September Sales during the co-operative placement on my undergraduate degree.

Student

• Jan 2013 - Jun 2013

Received a Distinction in the National Stud Diploma course. Received a Distinction in the National Stud Diploma course.