Experience

Kalekim Kimyevi Maddeler Sanayi ve Ticaret A.S.

• Türkiye
• Wholesale Building Materials
• 200 - 300 Employee

• Head Of Investor Relations

  • Oct 2021 - Present

  Istanbul, Turkey



Arçelik Global

• Türkiye
• Manufacturing
• 700 & Above Employee

• Investor Relations Manager

  • Feb 2016 - Apr 2021

  - Coordinating the relations with a huge portfolio of corporate investors and analysts - Representing the Company at investor conferences, including the C-level ones - Communicating with rating agencies for regular credit rating annual reviews - Coordinating the preparation and update of IR communication tools, such as quarterly, annual IR presentations, web site, IOS/Android application - Communicating investor feedback to top management with regular reports - Informing bank… Show more - Coordinating the relations with a huge portfolio of corporate investors and analysts - Representing the Company at investor conferences, including the C-level ones - Communicating with rating agencies for regular credit rating annual reviews - Coordinating the preparation and update of IR communication tools, such as quarterly, annual IR presentations, web site, IOS/Android application - Communicating investor feedback to top management with regular reports - Informing bank credit committees about recent business updates of the Company

• Marketing Research Manager

  • Nov 2012 - Feb 2016

  - Identifying the market research needs of organization, preparing and announcing the annual research calendar together with subsidiaries and Turkey marketing teams, - Planning and executing consumer and market survey activities (segmentation, keybuying factors, willingness to pay, brand perception, market share, price index,etc.) by considering the inputs from all marketing teams, - Managing market research budget of around EUR 5 million effectively, - Developing action plans together… Show more - Identifying the market research needs of organization, preparing and announcing the annual research calendar together with subsidiaries and Turkey marketing teams, - Planning and executing consumer and market survey activities (segmentation, keybuying factors, willingness to pay, brand perception, market share, price index,etc.) by considering the inputs from all marketing teams, - Managing market research budget of around EUR 5 million effectively, - Developing action plans together with agencies and relevant teams in the organization based on the findings of market research data, - Providing expertise and guidance to marketing teams on effective/suitable search techniques, suggestions on key analyses and associated benefits/costs, and how to interpret research results, - Selecting and managing relationship with research companies to obtain required information - Applying for the first time in the company creative research techniques, such neuro ad testing.

• Senior Specialist - Strategic Marketing

  • Nov 2010 - Nov 2012

  - Designing brand houses and roadmaps with marketing teams for brands in portfolio - Analysing domestic and overseas market and competition data, interpret and informing the related units - Following KPIs of marketing teams and directing related units if necessary - Coordinating the projects, which are carried out by the marketing department - Organizing the first global brand summit within the company with participation of all C-level management and marketing teams

• Senior Specialist - Strategic Planning

  • Feb 2006 - Nov 2010

  - Leading role in competitor and market intelligence process within the Strategic Management Process - Analysing and preparing evaluation reports for possible acquisition candidates and opportunity markets (such as S. Africa, DD process for an Italian company, sell-off options of a lagging plant overseas) - Organizing and managing meetings with top management for setting company vision and determining strategies - Co-ordinating the 5-Year Strategic Plan process wihin the company -… Show more - Leading role in competitor and market intelligence process within the Strategic Management Process - Analysing and preparing evaluation reports for possible acquisition candidates and opportunity markets (such as S. Africa, DD process for an Italian company, sell-off options of a lagging plant overseas) - Organizing and managing meetings with top management for setting company vision and determining strategies - Co-ordinating the 5-Year Strategic Plan process wihin the company - Monitoring industry research companies and contacting with them for reports and/or membership

• Financial Analyst

  • Mar 2002 - Feb 2006

  - Supporting sales teams with structured monthly profitability analysis for domestic sales, and offering possible price adjustments - Preparing feasibility analysis for new greenfield investments (such as Russia), inorganic growth opportunities (participating in an on-site DD process in China), marketing and sales projects (CRM project with scenarios of different value proposition to end-customer)

• Strategic Planning Analyst

  • Sep 1997 - Mar 2002

  - Monitoring markets and competitors by regular updates to management - Formulating mission, vision and strategic objectives of the company with top management through search conferences - Setting strategies and performance indicators of various processes in coordination with related departments,