Experience

Tel Aviv University International

• Higher Education
• 1 - 100 Employee

• Marketing Director

  • Jan 2019 - Present

  I am responsible for the global marketing and recruitment strategy of Tel Aviv University’s international student body. A large part of this role is aligning and building the marketing and sales funnel across academic programs, regions, and segmented audiences. I manage a marketing and recruitment team, with the goal of growing our international student body and increasing our brand awareness with our student prospects and partner institutions. Beyond my ongoing marketing and recruitment campaigns, I have lead a new brand strategy implemented across all functions and channels, designed a customized CRM infrastructure and adoption strategy, and established a solid marketing and recruitment process in coordination with our academic programs and partners. Show less



SimilarWeb

• Market Research
• 700 & Above Employee

• Marketing Communications and Content Manager

  • Jan 2016 - Feb 2018

  SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world and has been named one of Business Insider's "50 Enterprise Startups to bet your career on". As a marketing communications and content manager at SimilarWeb, my role is to generate insight-based marketing content for strategic campaigns across sales funnel in close collaboration with Data Insights, Data Visualization, and Product Marketing teams. As part of my scope of work, I produce client-facing customer success collateral (case studies, videos, testimonials) and develop branding and messaging for new products and corporate initiatives. Show less



Pravda Media Group

• Digital Marketing Manager - Team Lead

  • Jul 2013 - Dec 2015

  Pravda Media Group is a digital marketing company that helps its clients scale and measure their marketing and sales operations. As a team leader at the company, I led client-facing digital marketing programs such as: multi-channel lead generation, thought leadership, social and paid media campaigns for B2B clients in global Hi-tec and Bio-med fields. Pravda Media Group is a digital marketing company that helps its clients scale and measure their marketing and sales operations. As a team leader at the company, I led client-facing digital marketing programs such as: multi-channel lead generation, thought leadership, social and paid media campaigns for B2B clients in global Hi-tec and Bio-med fields.



Cohen Drapisz

• Israel
• Advertising Services
• 1 - 100 Employee

• Marketing Communications Manager

  • 2007 - 2012

  Cohen Drapisz is a marketing agency that specializes in marketing communications strategy, visualization, and outsourced marcom services. During my five-year tenure, I managed the outsourced marketing communications programs for the B2B/B2C business clients, including branding and corporate messaging processes, online/offline marketing communications collateral, events management and public relations. Cohen Drapisz is a marketing agency that specializes in marketing communications strategy, visualization, and outsourced marcom services. During my five-year tenure, I managed the outsourced marketing communications programs for the B2B/B2C business clients, including branding and corporate messaging processes, online/offline marketing communications collateral, events management and public relations.



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • 2005 - 2007

  Teva Pharmaceutical Industries Ltd. is an Israeli multinational pharmaceutical company. It is the largest generic drug manufacturer in the world and one of the 15 largest pharmaceutical companies worldwide. Teva's facilities are located in Israel, North America, Europe, and South America. Teva shares trade on both the New York Stock Exchange and the Tel Aviv Stock Exchange. Teva Pharmaceutical Industries Ltd. is an Israeli multinational pharmaceutical company. It is the largest generic drug manufacturer in the world and one of the 15 largest pharmaceutical companies worldwide. Teva's facilities are located in Israel, North America, Europe, and South America. Teva shares trade on both the New York Stock Exchange and the Tel Aviv Stock Exchange.


Ad-Gency
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing Communications Coordinator

  • May 2004 - Dec 2005

Vizrt
• Norway
• Software Development
• 400 - 500 Employee
• Inside Sales Specialist

  • Jun 2003 - Dec 2003