Experience

Belle & Bloom

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Global Sales and Marketing

  • Jan 2016 - Present

  http://www.belleandbloom.com/ Full responsibility over defining Sales & Marketing strategies and executing them in Australia and Internationally . Secured key National and Global accounts , such as Nordstrom, The Iconic , Myer, Smith&Caugheys and more. • Developing the Local , International and online markets. • Driving sales generated by management of local and international agents and distributors, • Data analysis, budgeting , pricing and forecasting. • Developing the company's on line sales by using different platforms, collaborations and affiliates that drive traffic to the company’s website. -Marketing and Social media strategies. • Launching and presenting new products to buyers and conducting International and National trade shows. • Product knowledge and conducting staff training. • International logistics including pricing , duties, taxes and margin by region.



Mosmann Australia

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Global Sales and Marketing Manager

  • Feb 2014 - Present

  https://www.mosmannaustralia.com/ Full responsibility over defining Sales & Marketing strategies and executing them in Australia and Internationally . Secured key National and Global accounts , such as Nordstrom, Lord & Taylor , Gilt, The Iconic and more. • Developing the Local , US and Canadian international markets. • Increasing sales from Independent, Online & offline Department Store customers. • Driving sales generated by management of local and international agents and distributors, • Data analysis, budgeting , pricing and forecasting. • Developing the company's on line sales by using different platforms, collaborations and affiliates that drive traffic to the company’s website. • Launching and presenting new products to buyers and conducting International and National trade shows. • Product knowledge and conducting staff training. • International logistics including pricing , duties, taxes and margin by region. • Oversee and manage Product development for key accounts.



Seafolly P/L

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• National Sales and Brand Manager

  • Jul 2006 - Jan 2013

  Management of international swimwear and lingerie brands including Gottex, Miraclesuit swimwear, Miraclesuit shapewear, Naomi and Nicole and Body wrap. • Opened over 150 doors including 2 major department stores-Myer and David Jones. • Achieving financial, marketing and team performance targets. • Securing new clients and establishing profitable sales channels • Increasing sales and repeat purchases year to year between 15 to 30% • Building solid and profitable relationships with key clients & department stores. • Launching marketing initiatives to build brand awareness and customer engagement including TV placements (Today tonight, morning shows etc).. • Range selection, pricing and presentation. • Managed and mentored 3-customer service and sales team who achieved their budgets.. • Marketing strategies , PR and promotional planning. • Data analysis, budgeting and forecasting. • Provide detailed post seasonal analysis .• . Stock management and inventory projections-monitoring seasonal and non seasonal stock levels.



Muwupa, Australia

• Head of buying /Senior buyer Young Fashion (Surf and Street stores)

  • Jun 2005 - Jun 2006

  • Product selection and range development • Data analysis, budgeting and forecasting • Management of 2 buyers and merchanidze assistant. • Marketing strategies and promotional planning to assure sales targets are met.. • Setting up and merchandizing of new stores • Product selection and range development • Data analysis, budgeting and forecasting • Management of 2 buyers and merchanidze assistant. • Marketing strategies and promotional planning to assure sales targets are met.. • Setting up and merchandizing of new stores



BIG W

• Australia
• Retail
• 700 & Above Employee

• Buyer, Women’s Sleepwear and Hosiery

  • Sep 2004 - Jun 2005

  Management of multi-million dollar OTB, inventory, stock turnover and sales.• $30m OTB, inventory, stock turnover and department business plans. • Increase sales through weekly advertising, Catalogues and store promotions • Product selection and range development of Big W Private Label Brands • Buying and driving sales of Major brands: Bonds, Holeproof, Rio, Jockey Australia, Simon de Winter • Building profitable supplier relationships and trading terms. • Development of the sleepwear and hosiery private label