Orissa Agnihotri

Director, Sales & Partnerships at Raaka Chocolate
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Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Director, Sales & Partnerships
      • Mar 2021 - Present

    • Sr. Sales & Trade Marketing Manager
      • Feb 2019 - Mar 2021

      Primary account manager for Whole Foods Market. Submit and execute quarterly promos, new items, product discontinuations, and annual category reviews. Secure key new product placements through regional promos and in-store merchandising displays leading to increased sales and in-store presence. Implement buyer sampling and training programs. Support account management for over 650 direct independent retailers. Manage national and regional merchandising teams and third-party and independent brand ambassadors, including demo and merchandising budget. Represent Raaka at industry trade shows, distributor selling shows, and independent retailer events.Project director for DTC e-commerce chocolate subscription program, First Nibs. Manage monthly execution of new flavor innovation and product development, packaging, email marketing, and social media marketing. Secure key brand partnerships and manage the development of co-branded products from inception to development, release, and promotion. Launched B2B and non-subscription DTC products in response to COVID.

    • Director Of Operations
      • Nov 2012 - Feb 2019

      Lead all human resources, payroll and benefits, tax pay, insurance compliance, bookkeeping, bank account reconciliation, accounts payable and accounts receivable. Managed Raaka's customer service and spearheaded business development projects, including USDA organic certification, kosher certification, Non-GMO Project verification and Brooklyn Made certification. Managed annual holiday pop-up shops in Bryant Park and Columbus Circle and Raaka's online chocolate subscription program, First Nibs.

    • Retail Sales Associate
      • Nov 2012 - Aug 2013

      Provided impeccable customer service as a retail sales associate at the Hell's Kitchen flagship bakery of award-winning baker Jim Lahey. Assisted in wholesale deliveries to local restaurants. Packaged daily bread donations for City Harvest. Provided impeccable customer service as a retail sales associate at the Hell's Kitchen flagship bakery of award-winning baker Jim Lahey. Assisted in wholesale deliveries to local restaurants. Packaged daily bread donations for City Harvest.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Research Study Assisstant
      • Aug 2011 - Apr 2012

      As part of the Pediatric Sarcoma team, performed database data entry from electronic medical records and assisted in quality compliance of clinical research with federal and institutional regulations. Registered patients onto pharmaceutical sponsored and institutionally sponsored clinical trials. Amended protocol related documents and corresponded with IRB for approval. Documented and submitted serious adverse event reports and safety reports to safety committees. Worked at hospital on-call collecting and submitting patient trial samples and attending clinical rounds.

    • United States
    • Hospitals and Health Care
    • Research Intern
      • Jun 2010 - May 2011

      Research technician for the Dawn Nolt, MD/MPH laboratory. Studied the immunology and microbiology of Mycobacterium tuberculosis; specifically the human immune response to TB. Employed siRNA transfection, RT-PCR, and fluorescence microscopy techniques. Presented findings at weekly laboratory team meetings. Research was published in biomedical undergraduate thesis titled "The Effect of MARCH IX on MHC Class I Localization in Lung Epithelial Cells". Research technician for the Dawn Nolt, MD/MPH laboratory. Studied the immunology and microbiology of Mycobacterium tuberculosis; specifically the human immune response to TB. Employed siRNA transfection, RT-PCR, and fluorescence microscopy techniques. Presented findings at weekly laboratory team meetings. Research was published in biomedical undergraduate thesis titled "The Effect of MARCH IX on MHC Class I Localization in Lung Epithelial Cells".

    • Session Assistant
      • May 2008 - Aug 2008

      Checked-in patients of the Thoracic Surgery and Oncology service into daily chemotherapy and follow-up appointments. Directed patients through the outpatient clinic to phlebotomy laboratory, MRI, X-Ray and CT-scan facilities. Acted as patient facing liaison between patients, nurses, and physicians to ensure the highest quality of patient care. Checked-in patients of the Thoracic Surgery and Oncology service into daily chemotherapy and follow-up appointments. Directed patients through the outpatient clinic to phlebotomy laboratory, MRI, X-Ray and CT-scan facilities. Acted as patient facing liaison between patients, nurses, and physicians to ensure the highest quality of patient care.

Education

  • Reed College
    BA, Biology
    2007 - 2011
  • Pondicherry University
    2009 - 2009

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