Experience

Business Media International

• Malaysia
• International Trade and Development
• 1 - 100 Employee

• Marketing Manager

  • Apr 2015 - Present



Vibes Communications (M) Sdn Bhd

• Kuala Lumpur, Malaysia

• Media Manager

  • 2011 - Jan 2015

  Media Planning and management for: - Slim Fit - Simplot - Lanson Place - Bay Audio - Esprit - Graha Lifestyle Branding ad and Tactical Ad planning Media field excel in: Print ad, Radio ad, TVC and Out of home Job Scope:- - Market & Product analysis and research. - Generate campaign concept and objective. - Specify the target audience for each campaign. - Budget allocation on different vertical (Creative design, Media Buy, PR, Event). - Media Planning (Traditional, New Media and Hybrid Planning) Negotiation with different party (suppliers and media owners) Marketing or media buy consultation. - Yearly marketing plan (seasonal campaign, festival campaign, promotion) - Knowledge on consumer public relation. Managerial Skill:- - Head of Media Department - closely monitor the yearly revenue, margin and department operation. - Set department yearly target, review and achievement. - Prepare department weekly operation report and business development report. - Cross department meeting for brain storming, campaign discussion, campaign strategic and direction discussion. - Provide internal training and media update for others department colleagues. - Manage the internal marketing campaign with new corporate kit. Show less



Dream Maker Productions Sdn Bhd

• Project Coordinator

  • 2008 - 2010

  Creative event planning Event operation Creative launching gimmick Setup coordination Past event: Standard Chartered Bank - Fashion show Gamuda Land (Bandar Botanic) - CNY Celebration, Moon Cake Festival and Singing competition Carlsberg - Appreciation Night 2010, CNY album launching Siarah Oakleaf Bangolow - Hong Kong VIP Invitation Dream Wedding Expo @ Mid Valley Creative event planning Event operation Creative launching gimmick Setup coordination Past event: Standard Chartered Bank - Fashion show Gamuda Land (Bandar Botanic) - CNY Celebration, Moon Cake Festival and Singing competition Carlsberg - Appreciation Night 2010, CNY album launching Siarah Oakleaf Bangolow - Hong Kong VIP Invitation Dream Wedding Expo @ Mid Valley