Oriane Munier
Digital Marketing Manager at FAIRMAT- Claim this Profile
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Bio
Maxime Roussel Eschenbrenner
Super collaboration dans le cadre d’un projet vidéo réalisé récemment pour Fairmat. Oriane a piloté le projet avec efficacité, pragmatisme et bonne humeur. C’est l’exemple type du « projet idéal ». Donc si Oriane vous contacte, n’hésitez pas une seconde, foncez !
Maxime Roussel Eschenbrenner
Super collaboration dans le cadre d’un projet vidéo réalisé récemment pour Fairmat. Oriane a piloté le projet avec efficacité, pragmatisme et bonne humeur. C’est l’exemple type du « projet idéal ». Donc si Oriane vous contacte, n’hésitez pas une seconde, foncez !
Maxime Roussel Eschenbrenner
Super collaboration dans le cadre d’un projet vidéo réalisé récemment pour Fairmat. Oriane a piloté le projet avec efficacité, pragmatisme et bonne humeur. C’est l’exemple type du « projet idéal ». Donc si Oriane vous contacte, n’hésitez pas une seconde, foncez !
Maxime Roussel Eschenbrenner
Super collaboration dans le cadre d’un projet vidéo réalisé récemment pour Fairmat. Oriane a piloté le projet avec efficacité, pragmatisme et bonne humeur. C’est l’exemple type du « projet idéal ». Donc si Oriane vous contacte, n’hésitez pas une seconde, foncez !
Credentials
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BAFA - Brevet d'Aptitude aux Fonctions de l'Animateur - Camp Counselor Certificate
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Experience
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FAIRMAT
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Italy
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Financial Services
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2022 - Present
My goal is to generate leads and promote the brand & product/service through an inbound and outbound strategy. It includes: - Defining the inbound, outbound strategy & roadmap with the team - Implementing the nurturing strategy with the creation of workflows, mailings, forms & landing pages. - Preparing & launching campaigns on dedicated topics with the marketing & sales team - Creating and optimizing paid campaigns (LinkedIn Ads & automation) - Redesigning the website &… Show more My goal is to generate leads and promote the brand & product/service through an inbound and outbound strategy. It includes: - Defining the inbound, outbound strategy & roadmap with the team - Implementing the nurturing strategy with the creation of workflows, mailings, forms & landing pages. - Preparing & launching campaigns on dedicated topics with the marketing & sales team - Creating and optimizing paid campaigns (LinkedIn Ads & automation) - Redesigning the website & rethinking the customer journey - Following-up on actions with reporting of quantitative and qualitative results - 4 suppliers' management
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Marketing Communication Manager
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Jun 2022 - Nov 2022
Fairmat is a BtoB start-up that creates a sustainable future for carbon fiber composite thanks to its mechanical recycling process. We are starting from scratch, everything needs to be built, and that's why it is exciting! My first missions include: - Optimizing the current website, updates, and optimizing conversion tunnels - Creating workflows Hubspot - Creating & managing sponsored campaigns (LinkedIn Ads) - Creating editorial & visual content (blog posts, social media… Show more Fairmat is a BtoB start-up that creates a sustainable future for carbon fiber composite thanks to its mechanical recycling process. We are starting from scratch, everything needs to be built, and that's why it is exciting! My first missions include: - Optimizing the current website, updates, and optimizing conversion tunnels - Creating workflows Hubspot - Creating & managing sponsored campaigns (LinkedIn Ads) - Creating editorial & visual content (blog posts, social media posts & visuals, mailings, computer graphics, videos) - Managing & developing social networks (LinkedIn & Twitter) - Organizing and managing events in collaboration with the internal com manager and the teams - Monitoring of performance indicators and optimizing
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Unapei
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France
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Civic and Social Organizations
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100 - 200 Employee
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Content & Digital Communication Manager
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Oct 2019 - Jun 2022
Unapei is a non profit-organization that works to improve human rights of people with intellectual disabilities. The key words of my missions were #DigitalCommunication #ProjectManagement #EditorialContent #GraphicDesign Construction of the digital communication strategy - Development of the communication plan. - Definition of targets, objectives & KPIs with the team. - Reports on communication actions in order to get more efficient. - Competitive intelligence… Show more Unapei is a non profit-organization that works to improve human rights of people with intellectual disabilities. The key words of my missions were #DigitalCommunication #ProjectManagement #EditorialContent #GraphicDesign Construction of the digital communication strategy - Development of the communication plan. - Definition of targets, objectives & KPIs with the team. - Reports on communication actions in order to get more efficient. - Competitive intelligence, communication techniques and tools. Acquisition and optimization of web visibility - Animation, improvement of the website: +11% users in 2021. - Management of digital Paid campaigns with a media agency and various service providers. Ex: #LeDroitDEtreJusteParents campaign broadcast via FB, TW & Youtube ads (3.5 million views by 1.8 million people). - Development of social networks: engagement rate in 2021 of 5.7% LinkedIn, 5.85% Facebook, 7.52% twitter & 10.8% Instagram. - Creation of the dedicated Covid19 & disability website www.unisetsolidaires.unapei.org (40,000 users in 1 year). Editorial management and graphic content - Management of the weekly editorial calendar (350 topics). - Community manager of the 4 social networks. In 2021: 300 Linkedin posts, 450 tweets, 280 Facebook posts & 50 Insta posts. - Writing of editorial web content: 80 articles. - Creation of a newsletter: 4000 subscribers in 1 year and 13 newsletters. - Realization of photo/video shoots. - Use of Photoshop, Illustrator & Indesign to create posters, banners, social media visuals and videos. Management and support of a student. Show less Unapei is a non profit-organization that works to improve human rights of people with intellectual disabilities. The key words of my missions were #DigitalCommunication #ProjectManagement #EditorialContent #GraphicDesign Construction of the digital communication strategy - Development of the communication plan. - Definition of targets, objectives & KPIs with the team. - Reports on communication actions in order to get more efficient. - Competitive intelligence… Show more Unapei is a non profit-organization that works to improve human rights of people with intellectual disabilities. The key words of my missions were #DigitalCommunication #ProjectManagement #EditorialContent #GraphicDesign Construction of the digital communication strategy - Development of the communication plan. - Definition of targets, objectives & KPIs with the team. - Reports on communication actions in order to get more efficient. - Competitive intelligence, communication techniques and tools. Acquisition and optimization of web visibility - Animation, improvement of the website: +11% users in 2021. - Management of digital Paid campaigns with a media agency and various service providers. Ex: #LeDroitDEtreJusteParents campaign broadcast via FB, TW & Youtube ads (3.5 million views by 1.8 million people). - Development of social networks: engagement rate in 2021 of 5.7% LinkedIn, 5.85% Facebook, 7.52% twitter & 10.8% Instagram. - Creation of the dedicated Covid19 & disability website www.unisetsolidaires.unapei.org (40,000 users in 1 year). Editorial management and graphic content - Management of the weekly editorial calendar (350 topics). - Community manager of the 4 social networks. In 2021: 300 Linkedin posts, 450 tweets, 280 Facebook posts & 50 Insta posts. - Writing of editorial web content: 80 articles. - Creation of a newsletter: 4000 subscribers in 1 year and 13 newsletters. - Realization of photo/video shoots. - Use of Photoshop, Illustrator & Indesign to create posters, banners, social media visuals and videos. Management and support of a student. Show less
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Aract Île-de-France
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France
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Civic and Social Organizations
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1 - 100 Employee
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Marketing & Event Officer
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Oct 2016 - Dec 2018
As a Marketing & Évent Officer, I overseed Aract Ile-de-France's overall marketing strategy, events, digital & graphic design content. My responsibilities were varied, and consisted of the following: - Participation in the marketing & communication strategy, development & implementation of the 2018 plan, budget management - Organization of events (fairs, conferences, workshops, webinars), logistics, retro-planning, spin-off analysis, and improvement axes - Print and web… Show more As a Marketing & Évent Officer, I overseed Aract Ile-de-France's overall marketing strategy, events, digital & graphic design content. My responsibilities were varied, and consisted of the following: - Participation in the marketing & communication strategy, development & implementation of the 2018 plan, budget management - Organization of events (fairs, conferences, workshops, webinars), logistics, retro-planning, spin-off analysis, and improvement axes - Print and web project management directly linked to the service providers - Creation of online and offline communication tools - Animation of the website (Drupal) and social networks (Twitter, LinkedIn, Facebook), spin-off analysis - Creation of a press kit and the writing of press releases - Supervision and management of an intern over the year Show less As a Marketing & Évent Officer, I overseed Aract Ile-de-France's overall marketing strategy, events, digital & graphic design content. My responsibilities were varied, and consisted of the following: - Participation in the marketing & communication strategy, development & implementation of the 2018 plan, budget management - Organization of events (fairs, conferences, workshops, webinars), logistics, retro-planning, spin-off analysis, and improvement axes - Print and web… Show more As a Marketing & Évent Officer, I overseed Aract Ile-de-France's overall marketing strategy, events, digital & graphic design content. My responsibilities were varied, and consisted of the following: - Participation in the marketing & communication strategy, development & implementation of the 2018 plan, budget management - Organization of events (fairs, conferences, workshops, webinars), logistics, retro-planning, spin-off analysis, and improvement axes - Print and web project management directly linked to the service providers - Creation of online and offline communication tools - Animation of the website (Drupal) and social networks (Twitter, LinkedIn, Facebook), spin-off analysis - Creation of a press kit and the writing of press releases - Supervision and management of an intern over the year Show less
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Veolia
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Hong Kong
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Environmental Services
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1 - 100 Employee
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Junior Communication & marketing Officer
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Mar 2016 - Aug 2016
My responsibilities as a Junior Communication Officer involved: - Participation in the drafting and deployment of the communication plan - Animation and improvement of the website (update, the publication of news) - Analysis of web statistics (Google Analytics) - Animation of social networks (LinkedIn, Twitter) - Design of communication tools (PowerPoint, brochure, newsletter) - Realization of a quarterly newsletter My responsibilities as a Junior Communication Officer involved: - Participation in the drafting and deployment of the communication plan - Animation and improvement of the website (update, the publication of news) - Analysis of web statistics (Google Analytics) - Animation of social networks (LinkedIn, Twitter) - Design of communication tools (PowerPoint, brochure, newsletter) - Realization of a quarterly newsletter
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Alliance Francaise - French Alliance
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United States
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Marketing Assistant and Business Development
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Jul 2014 - Dec 2014
As a Marketing & Communication Assistant & Business Development my responsibilities included: The association's business development through: - Internal analysis (developement of a client satisfaction survey and study of the database) - External analysis (competition benchmark and positioning) Digital communication with: - The maintenance of the website with Synergy 8 - Community manager - weekly publications via social networks - Visual aids, advertising posters… Show more As a Marketing & Communication Assistant & Business Development my responsibilities included: The association's business development through: - Internal analysis (developement of a client satisfaction survey and study of the database) - External analysis (competition benchmark and positioning) Digital communication with: - The maintenance of the website with Synergy 8 - Community manager - weekly publications via social networks - Visual aids, advertising posters and flyer creation - Participation, help and attendance during cultural events Show less As a Marketing & Communication Assistant & Business Development my responsibilities included: The association's business development through: - Internal analysis (developement of a client satisfaction survey and study of the database) - External analysis (competition benchmark and positioning) Digital communication with: - The maintenance of the website with Synergy 8 - Community manager - weekly publications via social networks - Visual aids, advertising posters… Show more As a Marketing & Communication Assistant & Business Development my responsibilities included: The association's business development through: - Internal analysis (developement of a client satisfaction survey and study of the database) - External analysis (competition benchmark and positioning) Digital communication with: - The maintenance of the website with Synergy 8 - Community manager - weekly publications via social networks - Visual aids, advertising posters and flyer creation - Participation, help and attendance during cultural events Show less
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Education
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2015 - 2017
ISCOM
Master's Degree, Design and Visual Communications, General -
2012 - 2014
Australian Catholic University
Bachelor of Business and Administration -
2010 - 2012
IUT Vannes, France
Business/Commerce, General
Community
