Oren Roth-Eisenberg
VP, Engagement Strategy Director at Evoke- Claim this Profile
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Bio
Andy Bond
Oren is a top-tier engagement strategist and a valuable asset to any agency. The quality of his strategic and tactical thinking and output/deliverables is consistently high-caliber, earning him respect and trust from internal teams and clients. Oren has a highly analytical mind, and his ideas are always insights-driven and supported by strong rationale. While he's often the smartest person in the room, he understands the importance of inviting collaboration and elevating the strategic thinking of the entire team to get the best ideas. In the world of healthcare marketing where clients tend to gravitate toward
Nick Ferreira
During my time at MRM I had the absolute pleasure of sitting directly next to one of the hardest working individuals I have ever met - Oren Eisenberg. Fortunate enough to be his 'neighbor', I observed many of the qualities that make him such an exceptional employee - hard working, organized, kind, patient, and dedicated just to name a few. When there was an event at MRM, Oren was always involved whether it was winning practically every contest the agency held (still bitter about losing to him in that Halloween costume contest) or founding HEADSPACE - an employee driven innovation community that spans across multiple MRM//McCANN offices. Oren is the type of guy you need on your team. He goes above and beyond his role and truly adds to the office culture/community. I highly recommend him for any position and sincerely hope to be fortunate enough to work with him again.
Andy Bond
Oren is a top-tier engagement strategist and a valuable asset to any agency. The quality of his strategic and tactical thinking and output/deliverables is consistently high-caliber, earning him respect and trust from internal teams and clients. Oren has a highly analytical mind, and his ideas are always insights-driven and supported by strong rationale. While he's often the smartest person in the room, he understands the importance of inviting collaboration and elevating the strategic thinking of the entire team to get the best ideas. In the world of healthcare marketing where clients tend to gravitate toward
Nick Ferreira
During my time at MRM I had the absolute pleasure of sitting directly next to one of the hardest working individuals I have ever met - Oren Eisenberg. Fortunate enough to be his 'neighbor', I observed many of the qualities that make him such an exceptional employee - hard working, organized, kind, patient, and dedicated just to name a few. When there was an event at MRM, Oren was always involved whether it was winning practically every contest the agency held (still bitter about losing to him in that Halloween costume contest) or founding HEADSPACE - an employee driven innovation community that spans across multiple MRM//McCANN offices. Oren is the type of guy you need on your team. He goes above and beyond his role and truly adds to the office culture/community. I highly recommend him for any position and sincerely hope to be fortunate enough to work with him again.
Andy Bond
Oren is a top-tier engagement strategist and a valuable asset to any agency. The quality of his strategic and tactical thinking and output/deliverables is consistently high-caliber, earning him respect and trust from internal teams and clients. Oren has a highly analytical mind, and his ideas are always insights-driven and supported by strong rationale. While he's often the smartest person in the room, he understands the importance of inviting collaboration and elevating the strategic thinking of the entire team to get the best ideas. In the world of healthcare marketing where clients tend to gravitate toward
Nick Ferreira
During my time at MRM I had the absolute pleasure of sitting directly next to one of the hardest working individuals I have ever met - Oren Eisenberg. Fortunate enough to be his 'neighbor', I observed many of the qualities that make him such an exceptional employee - hard working, organized, kind, patient, and dedicated just to name a few. When there was an event at MRM, Oren was always involved whether it was winning practically every contest the agency held (still bitter about losing to him in that Halloween costume contest) or founding HEADSPACE - an employee driven innovation community that spans across multiple MRM//McCANN offices. Oren is the type of guy you need on your team. He goes above and beyond his role and truly adds to the office culture/community. I highly recommend him for any position and sincerely hope to be fortunate enough to work with him again.
Andy Bond
Oren is a top-tier engagement strategist and a valuable asset to any agency. The quality of his strategic and tactical thinking and output/deliverables is consistently high-caliber, earning him respect and trust from internal teams and clients. Oren has a highly analytical mind, and his ideas are always insights-driven and supported by strong rationale. While he's often the smartest person in the room, he understands the importance of inviting collaboration and elevating the strategic thinking of the entire team to get the best ideas. In the world of healthcare marketing where clients tend to gravitate toward
Nick Ferreira
During my time at MRM I had the absolute pleasure of sitting directly next to one of the hardest working individuals I have ever met - Oren Eisenberg. Fortunate enough to be his 'neighbor', I observed many of the qualities that make him such an exceptional employee - hard working, organized, kind, patient, and dedicated just to name a few. When there was an event at MRM, Oren was always involved whether it was winning practically every contest the agency held (still bitter about losing to him in that Halloween costume contest) or founding HEADSPACE - an employee driven innovation community that spans across multiple MRM//McCANN offices. Oren is the type of guy you need on your team. He goes above and beyond his role and truly adds to the office culture/community. I highly recommend him for any position and sincerely hope to be fortunate enough to work with him again.
Credentials
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Certificate in Brand and Reputation Management
Drexel UniversityMar, 2013- Nov, 2024
Experience
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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VP, Engagement Strategy Director
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Jan 2021 - Present
Strategic lead driving brand and commercial strategy forward for multi-billion healthcare market leaders, growing product portfolios, and launching challenger brands. Responsible for translating audience insights and competitive intelligence into targeted customer engagement with innovative and efficient omnichannel strategies.• Lead brand planning, customer journey development, messaging strategy, omnichannel planning, tactical innovation, and ecosystem optimization to build launch, growth, established, and legacy Rx brands/franchises• Lead annual brand planning, media, and channel strategy gaining alignment with multiple stakeholders• Provide creative oversight to ensure alignment of deliverables to business objectives, marketing strategies, primary and secondary research insights, user needs, customer experience best practices, and client expectations• Execute first-to-market omnichannel strategies to unify sales and non-personal promotions• Drive rigorous customer journey development and insight mining to drive tailored engagement for HCP and Patient audiences• Design and execute cross-functional innovation workshops for business scenario planning, engagement, and omnichannel planning• Proactively monitor competitive activity and trends to mine insights spanning industry, category, and channel• Manage professional development and provide strategic oversight of junior team members• Launched agency Center of Excellence on Personalization Show less
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Director, Strategy
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Jan 2019 - Jan 2021
Strategic lead driving brand and commercial strategy forward for multi-billion healthcare market leaders, growing product portfolios, and launching challenger brands. Responsible for translating audience insights and competitive intelligence into targeted customer engagement with innovative and efficient omnichannel strategies.• Lead brand planning, customer journey development, messaging strategy, omnichannel planning, tactical innovation, and ecosystem optimization to build launch, growth, established, and legacy Rx brands/franchises• Lead annual brand planning, media, and channel strategy gaining alignment with multiple stakeholders• Provide creative oversight to ensure alignment of deliverables to business objectives, marketing strategies, primary and secondary research insights, user needs, customer experience best practices, and client expectations• Execute first-to-market omnichannel strategies to unify sales and non-personal promotions• Drive rigorous customer journey development and insight mining to drive tailored engagement for HCP and Patient audiences• Design and execute cross-functional innovation workshops for business scenario planning, engagement, and omnichannel planning• Proactively monitor competitive activity and trends to mine insights spanning industry, category, and channel• Manage professional development and provide strategic oversight of junior team members• Launched agency Center of Excellence on Personalization Show less
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Associate Director, Strategy
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Nov 2016 - Dec 2018
Strategist driving program and business strategy forward for multi-billion healthcare brands and product portfolios, through continuous innovations in digital, mobile, CRM, social, offline channels, and beyond. Primary responsibilities included: planning and development of marketing strategies, creative oversight, and competitive monitoring.
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Razorfish Health
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United States
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Advertising Services
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100 - 200 Employee
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Strategic Planner
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Oct 2015 - Nov 2016
Brand and digital healthcare strategist driving insights at the intersection of human behavior, media, and technology. Specializing in thoughtful digital thinking with omni-channel pull-through that innovates within regulated categories. • Dedicated brand and engagement strategist with deep focus on digital and multichannel experience planning • Led client engagements in Business Planning, Digital, Social, mHealth, eCommerce, and CRM Strategy • Conducted deep insight mining using first and third party data sources to surface attitudinal, media, and behavioral insights, define segmented customer journeys, then translate into targeted omnichannel strategies • Partnered across multiple agencies and brand teams to design, execute, and optimize HCP and Patient omnichannel engagement plans • Authored frequent "point-of-view" recommendations on driving forward-looking omnichannel marketing plans • Built social-first healthcare and CPG brands with proven ROI • Confidently guided pharma brands through uncharted marketing territories, including partnerships, ecommerce, and telehealth hub services • Comfortable in consultant-like role with deliverables that achieve bold, strategic vision with tactical grounding Show less
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MRM
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United States
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Advertising Services
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700 & Above Employee
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Global Growth Supervisor
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Dec 2014 - Oct 2015
Business development leader, delivering cross-functional team leadership consistently to uncover winning creative insights. Specialization in leading growth for MRM//McCann Healthcare Center of Excellence.• Led market research, data analysis, collaborative ideation, and development of insight-driven campaigns• Led novel inter-disciplinary innovation community helped establish within two MRM//McCann offices• Drove strategic execution of new business activity and prospecting, exceeding $15 million in direct revenue Show less
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Global Strategy Associate
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Apr 2013 - Dec 2014
Supported global new business growth activity from pre-RFI and initial phases through RFP, Tissue and Pitch engagements, prospecting endeavors, and management of agency pitch assets on behalf of Global Growth team extending 40+ offices worldwide. Responsibilities included:• Driving proposal development at all levels to effectively communicate agency value proposition, experience and proposed solution• Providing ad-hoc brand, strategic and creative guidance to enhance proposed solutions• Establishing timelines and standardized procedures to improve collaboration and efficiency• Managing forward-facing communications to engage with new and prospective clients• Building case studies and other assets detailing performance, client service and best practices Show less
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Razorfish Health
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United States
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Advertising Services
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100 - 200 Employee
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Junior Strategist
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Sep 2012 - Mar 2013
Transformed information into insight, utilizing behavioral data, market forecasts, and trends in areas like technology adoption and media consumption to guide digital strategy recommendations and build brand as a thought leader. Responsibilities included:• Developing comprehensive multichannel strategy recommendations for clients, inclusive of Digital, Mobile, RM, CRM, Social Media, Display Media, SEO and SEM for consumer and professional audiences• Performing competitive audits to measure brands against rivals and best-in-class standards• Leading external Social Media strategy and content calendar planning for Razorfish Healthware global brand Show less
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Assistant Media Planner
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Apr 2012 - Sep 2012
Provided ongoing campaign management support to build, optimize and uncover opportunities for using paid digital media to achieve brand objectives. Responsibilities and achievements included:• Executing, tracking, and optimizing Display Media campaigns via Atlas Advertiser platform• Composing client-facing POVs to assess brand performance and reveal strategic opportunities• Creating novel tool that compares ad network reach and identifies duplication in coverage to drive efficiencies in the ad planning and buying process Show less
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Business Development Coordinator
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Apr 2011 - Apr 2012
Supported business development activities spanning strategy through delivery to cultivate net-new and organic growth. Responsibilities and achievements included:• Supporting written and pitch proposal development generating over $5 million in new business• Monitoring trends and market developments to identify organic growth and business extensions• Building case studies and reports detailing agency best practices for continuous improvement
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Siemens Healthineers
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Hospitals and Health Care
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700 & Above Employee
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Project Manager Marketing Communications Co-op
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Mar 2010 - Mar 2011
Oversaw asset development and quality assurance workflows for all marketing materials serving the Health IT business. Responsibilities included: • Managing internal marketing collateral review process for ensuring compliance and adherence to quality standards • Tracking up to fifty projects simultaneously across Microsoft SharePoint and Adobe E-Signature workflow platforms • Setting more stringent quality management requirements to define new standard procedures • Facilitating migration to, training for, and deployment of CustomPoint salesforce collateral distribution system Show less
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Education
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2008 - 2013
Drexel University
B.S., Marketing -
2008 - 2013
Drexel University - College of Business and Administration
B.S., Marketing -
2005 - 2008
Moorestown High School
Community
