Experience

Beauty Club ESSEC

• Co-fondatrice

  • Nov 2020 - Present



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Marketing Manager EMEAI (Europe, Middle-East, Africa & India) - M·A·C Cosmetics

  • Oct 2021 - Present

• Product Marketing Manager EMEA - Tom Ford Beauty

  • Apr 2021 - Sep 2021



SHE IS

• United States
• Civic and Social Organizations

• Digital Marketing Manager

  • Apr 2020 - Nov 2020

  Personal Development start-up for women- Create, plan et manage digital content for the brand - Launch and manage the booking website (editorial content, system management, manage client relationships)- Analyse trends (coaching, social and digital sectors)- Organise events (book locations and third parties, look for new partners/sponsors) Personal Development start-up for women- Create, plan et manage digital content for the brand - Launch and manage the booking website (editorial content, system management, manage client relationships)- Analyse trends (coaching, social and digital sectors)- Organise events (book locations and third parties, look for new partners/sponsors)



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Associate Merchandiser & Planner - Menswear Polo EMEA

  • Aug 2019 - Feb 2020

  - Develop seasonal product assortments in line with sales/skus targets, productivity and trends for EMEA (4 categories/ 7 regions)- Identify and establish product strategies in order to drive the seasonal business and brand positioning- Oversee line openings, showrooms and key meeting: present the Seasonal brand strategy to sales and EU senior management- Manage assortment across channels through the product life cycle across methodology - Liaise with Global merchandising and planning on EU business - sell out, sell in, competitive positions and EU business strategy- Ensure optimum regional pricing and projections - Collaborate with other departments such as sales, supply chain, visual merchandising and marketing to leverage processes, maximise sales, profit and elevate overall brand representation- Review and share trends and translate it into tactical recommendations for the brand (E.g New line launch for womenswear, introduction of packaging and product sustainability innovations)



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• EMEA Product Manager - Make up

  • Apr 2018 - Jun 2019

  - Makeup campaigns 360° package optimisation and follow-up of assets' development with International marketing- Running of Sell-in and Sell-out of the category and sharing of monthly results with interlocutors- 3-months campaign reviews : quantitative and qualitative analysis of makeup launches- Management of category (basic and new references catalogues) by distribution channels and merchandising configurations- Follow-up of ADV and PLV forecasts with the forecast department- Management of the annual Category Management seminar in collaboration with Fragrance and Skincare axis- Management of the Europe Make up Artists Community : animation of the platform, organisation of the annual seminar, development of specific tools with the trade team- Management and follow-up of the calendar and markets' needs - Operationnal support to markets- Management of an intern

• EMEA Product Manager assistant - Fragrances

  • Jan 2017 - Jun 2017

  Fragrance Category Manager Assistant on the EMEA market (Europe, Russia, Middle-East and Export)- Partcipating in the construction and presentation of two campaign overviews.- Keeping up to date follow-up tools of the Fragrance Category Management: following and analyzing sell-in/out results, PLV elements forecast.- Conducting studies for the category : analyzing market trends and competition's launches, recommending best practices to international marketing teams.- Guiding the european markets in implementing 2017 and 2018 campaigns : assisting daily local product managers in implementing and adapting Chanel Fragrances campaigns to local needs and preferences (e.g. Launch of Gabrielle Chanel)- Following up and coordinating Espaces Parfums in Europe : animations' coordination, performance analysis.

• Business manager trainee

  • Jan 2015 - Jan 2017

  Two-years finance apprenticeship at the french subsidiary of the Estée Lauder Companies GroupFirst part: Business Managing Department Assistant- Closing and Estimate files preparation for multiple brands of the group (also Provision and reclass files) - Construction of profitability analysis for different brands and distribution channels (Door P&L)- Ad-hoc analysis and reports (Sales, Monthly report, Retailers and distribution Channels comparisons, NPD analysis)- Files Preparation and follow-ups during the budget periodSecond part: Business Manager Trainee- Replacement of the business manager for Bumble and Bumble, Aveda and Aramis Designer fragrances Brand for almost two months during the budget construction period.Closing and Estimate preparation, Budget reporting and meetings, Ad-hoc reporting and on-going support towards the marketing team (simulation P&L for strategic decisions)- New business manager's introduction - Various Business Analysis for the marketing department ( New product launch NPV, budget tracker tool)