Instructor

• Oct 2023 - Present

Head of Creative Services

• Jan 2023 - Present

Creative Marketing Director

• Aug 2022 - Present

Creative Director

• Mar 2020 - Oct 2023

As Creative Director with autonomy to build to grow, I have led the marketing team to successfully build top of mind awareness for Oraimo and grow the brand from market entrant to the leading smart accessory brand in Nigeria. Some major milestones include: - Supervising the creative rollout of signing of Grammy Award winner, Burna Boy as brand ambassador. - Co-producing an extended playlist (EP) featuring Grammy nominee producers such as P.Prime and Telz to promote the sound functionality of Oraimo audio accessories. Show less

Group Lead

• Mar 2022 - Aug 2022

After helping to launch Prime Video in Nigeria, I got inquisitive about video streaming. This informed my decision to resume at X3m Ideas to lead marketing strategy for the DSTV, Showmax, and Pernod Ricard (Jameson, Chivas Regal, Martell) teams. Due to the experience I gained while on the creative team behind one of the most critically acclaimed Reality TV shows in Nigeria, Gulder Ultimate Search, I worked on the branding for Big Brother Nigeria, arguably the biggest reality TV in Africa. This was a huge boost and another feather to my hat. I developed the creative marketing for the show, wrote the commercial and supervised the production. Sponsors, Flutterwave and Pocket by Piggyvest also pulled me in to support creative direction and branding efforts throughout the show. One of my proudest moments was scripting 3 of the TV commercials that aired on Big Brother Nigeria. Show less

Team Lead Manager

• Feb 2021 - Feb 2022

Returning to Insight Publicis as Group Head three (3) years after leaving as a bright junior copywriter was a second coming. I got to work as the Creative Lead (copy) for Nigerian Breweries with heavy focus on Star Radler, Star Lager, Gulder, Desperados, and occasionally Tiger beer and Heineken. I was also on the team that brought back Gulder Ultimate Search; noteworthy because I got to understand all the intricacies involved in the production and promotion of reality TV. I wrote the backstory and the TVC and supervised the photography with the support of my Art Director. To crown my efforts, I developed and presented the pitch that won the Amazon Prime Video account and launched it in Nigeria for the first time. Show less

Senior Copywriter

• Apr 2018 - Feb 2021

I researched and wrote copy for beverage, banking, FMCG and soda brands - Cadbury Bournvita, Chi (acquired by Coca-Cola), Lord’s Dry Gin, Leadway Assurance, Page Financials, Nasco, Grand Oak (brewery), Black Knight Whiskey, Nigerian Breweries, Amstel Malta, Lipton Ice Tea and Bombay Gin. To give back, I mentored junior copywriters and digital strategist on fundamental strategies for creative writing and advertising. I researched and wrote copy for beverage, banking, FMCG and soda brands - Cadbury Bournvita, Chi (acquired by Coca-Cola), Lord’s Dry Gin, Leadway Assurance, Page Financials, Nasco, Grand Oak (brewery), Black Knight Whiskey, Nigerian Breweries, Amstel Malta, Lipton Ice Tea and Bombay Gin. To give back, I mentored junior copywriters and digital strategist on fundamental strategies for creative writing and advertising.

Copywriter

• May 2017 - Apr 2018

Wrote response-driven copy for online and offline advertising campaigns for leading brands including Pepsi, Heineken, Tiger Lager, First City Monument Bank, Nasco (cereal), VitaFoam etc. Collaborated with brand managers and branding teams to develop content plans for advertising and communication strategies to improve brand awareness and market penetration. Wrote response-driven copy for online and offline advertising campaigns for leading brands including Pepsi, Heineken, Tiger Lager, First City Monument Bank, Nasco (cereal), VitaFoam etc. Collaborated with brand managers and branding teams to develop content plans for advertising and communication strategies to improve brand awareness and market penetration.

Copywriter, Content Creator.

• Sep 2015 - Apr 2017

Supported the execution team for the “Made in Aba” campaign sponsored by Ford Foundation that won a Grand Prix at the Africannes Conference in 2018. Wrote advert board and social media copy for brands including Stanbic IBTC Group, UAC Foods, Dangote, Tastic, SFH, Genesis Group and British Council. Supported the execution team for the “Made in Aba” campaign sponsored by Ford Foundation that won a Grand Prix at the Africannes Conference in 2018. Wrote advert board and social media copy for brands including Stanbic IBTC Group, UAC Foods, Dangote, Tastic, SFH, Genesis Group and British Council.