Onyinye Mbachu
Coordinator, Marketing and Communications at Prince's Trust Canada- Claim this Profile
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Topline Score
Bio
Humza Adam
Onyinye is very conscientious and hard-working. She has a sharp mind and excellent interpersonal skills and in fact performed exceedingly well in my course on Interactive B2B Selling, graduating from the Marketing Management Graduate Certification program with a well-deserved 4.0 GPA.
Lanre Ekemode
Onyinye is an outstanding public relations and communications strategist! Her work ethic impeccable and she constantly seeks opportunities for self-improvement. Onyinye has developed and executed several successful public relations campaigns which have been nothing but successful. Working with her as a colleague on multiple projects in the past, I do not doubt that she will be a great value to any team that she is a part of.
Humza Adam
Onyinye is very conscientious and hard-working. She has a sharp mind and excellent interpersonal skills and in fact performed exceedingly well in my course on Interactive B2B Selling, graduating from the Marketing Management Graduate Certification program with a well-deserved 4.0 GPA.
Lanre Ekemode
Onyinye is an outstanding public relations and communications strategist! Her work ethic impeccable and she constantly seeks opportunities for self-improvement. Onyinye has developed and executed several successful public relations campaigns which have been nothing but successful. Working with her as a colleague on multiple projects in the past, I do not doubt that she will be a great value to any team that she is a part of.
Humza Adam
Onyinye is very conscientious and hard-working. She has a sharp mind and excellent interpersonal skills and in fact performed exceedingly well in my course on Interactive B2B Selling, graduating from the Marketing Management Graduate Certification program with a well-deserved 4.0 GPA.
Lanre Ekemode
Onyinye is an outstanding public relations and communications strategist! Her work ethic impeccable and she constantly seeks opportunities for self-improvement. Onyinye has developed and executed several successful public relations campaigns which have been nothing but successful. Working with her as a colleague on multiple projects in the past, I do not doubt that she will be a great value to any team that she is a part of.
Humza Adam
Onyinye is very conscientious and hard-working. She has a sharp mind and excellent interpersonal skills and in fact performed exceedingly well in my course on Interactive B2B Selling, graduating from the Marketing Management Graduate Certification program with a well-deserved 4.0 GPA.
Lanre Ekemode
Onyinye is an outstanding public relations and communications strategist! Her work ethic impeccable and she constantly seeks opportunities for self-improvement. Onyinye has developed and executed several successful public relations campaigns which have been nothing but successful. Working with her as a colleague on multiple projects in the past, I do not doubt that she will be a great value to any team that she is a part of.
Credentials
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Stukent's Mimic Pro digital marketing simulation
StukentNov, 2021- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageOct, 2021- Oct, 2024 -
Brand Management: Aligning Business, Brand and Behaviour
University of LondonApr, 2021- Oct, 2024 -
Marketing Analytics
University of Virginia Darden School of BusinessJun, 2020- Oct, 2024 -
Verified International Academic Qualifications
World Education ServicesApr, 2019- Oct, 2024 -
Digital Marketing
Wild Fusion Digital CentreMar, 2018- Oct, 2024 -
Inbound Marketing
HubSpot AcademyJul, 2021- Oct, 2024 -
Inbound Sales
HubSpot AcademyJun, 2021- Oct, 2024 -
Product Marketing Scholar Program
Product Marketing Alliance
Experience
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Prince's Trust Canada
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Coordinator, Marketing and Communications
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Jan 2022 - Present
I collaborate with a range of stakeholders to coordinate and support the smooth workflow of various marketing and communications initiatives—including those to build PTC’s brand, to support fundraising and to recruit program participants— ensuring delivery on time and on brand. I also oversee creative asset development ensuring consistency of the brand while complying with donor/ partner requirements. I collaborate with a range of stakeholders to coordinate and support the smooth workflow of various marketing and communications initiatives—including those to build PTC’s brand, to support fundraising and to recruit program participants— ensuring delivery on time and on brand. I also oversee creative asset development ensuring consistency of the brand while complying with donor/ partner requirements.
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Kaiser & Partners, Inc
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator, Finance and Tech Practice
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2021 - 2021
I actively supported brand awareness programs and product communications for key finance and tech client accounts by creating high-quality content such as market reports, blogs, and press releases.I also created content for various internal communication initiatives and coordinated media outreach efforts that significantly increased client visibility among key industry audiences. I actively supported brand awareness programs and product communications for key finance and tech client accounts by creating high-quality content such as market reports, blogs, and press releases.I also created content for various internal communication initiatives and coordinated media outreach efforts that significantly increased client visibility among key industry audiences.
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LSFPR
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Nigeria
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Jan 2019 - Dec 2020
Successfully led strategy and execution of integrated marketing communication campaigns for multiple client accounts including Siemens, Unilever, Remy Martin, Audiomack, Inq. and Chaka. Also contributed to brand and product launches, digital campaigns, and media planning across a portfolio of brands.One of my key accomplishments includes leading the launch campaign for the Fintech platform, Chaka. Media placements were secured in several top-tier publications including TechCrunch and the campaign won a Gold SABRE Award for financial communications in Africa.
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Account Executive
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Oct 2018 - Dec 2018
I was responsible for implementing end-to-end PR campaigns, this entailed drafting press releases, pitching media, and coordinating press events, product launches, and brand activations. I also developed marketing communications and managed influencer engagement to achieve high-level visibility for various client developments, promotions, and key events.
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Physioconnect Nigeria Ltd.
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Nigeria
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Wellness and Fitness Services
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Marketing & Partnerships Executive
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Jul 2017 - Oct 2018
Conducted market analysis to determine appropriate market segments for the business, defined the brand strategy, negotiated strategic partnerships with corporate clients, and managed the execution of the company’s digital strategy.Developed compelling and strategic marketing presentations to drive buy-in from key stakeholders.Created engaging content for the website, social media and promotional materials which resulted in improved marketing efficiency. Conducted market analysis to determine appropriate market segments for the business, defined the brand strategy, negotiated strategic partnerships with corporate clients, and managed the execution of the company’s digital strategy.Developed compelling and strategic marketing presentations to drive buy-in from key stakeholders.Created engaging content for the website, social media and promotional materials which resulted in improved marketing efficiency.
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Founder
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Dec 2015 - Jul 2018
Leveraged consumer insight to develop the brand strategy and marketing initiatives to increase awareness and sales for the Gifts and Perfumes brand.I also skillfully executed content marketing campaigns and led social media marketing efforts – resulting in a significant increase in engagement and sales. Leveraged consumer insight to develop the brand strategy and marketing initiatives to increase awareness and sales for the Gifts and Perfumes brand.I also skillfully executed content marketing campaigns and led social media marketing efforts – resulting in a significant increase in engagement and sales.
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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UK Education Exhibition, Project Assistant (Bi-annual Contract)
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Nov 2013 - Nov 2015
Efficiently assisted delegates from various UK educational institutions to promote the brand 'Education UK'.Responsibilities included providing support to the British Council Education team by ensuring seamless project delivery of the exhibitions. I also engaged with potential students by presenting information about the various universities clearly. Efficiently assisted delegates from various UK educational institutions to promote the brand 'Education UK'.Responsibilities included providing support to the British Council Education team by ensuring seamless project delivery of the exhibitions. I also engaged with potential students by presenting information about the various universities clearly.
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Education
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Product Marketing Alliance
Product Marketing Certified -
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Seneca College
Post Graduate Certificate, Marketing Management -
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University of Nigeria, Nsukka
Bachelor of Medical Rehabilitation, Physiotherapy, BMR (PT)
Community
