Senior Copywriter

• Feb 2021 - Present

Crafted advertising copy for online content, aligning it with the employer's brand identity and personality. The result was a notable 20% increase in click-through rates (CTRs) and an impressive 15% boost in conversion rates. The copy created effectively resonated with the target audience, driving engagement and encouraging action. Continuously monitored and analyzed performance metrics to identify areas of improvement, actively driving the creation of highly effective advertising copy that produced tangible results for the employers. Actively developed and executed A/B testing initiatives for advertising copy, resulting in data-driven optimizations that delivered a 10% increase in ad engagement and a 12% rise in conversion rates. Customized brand message to reach and capture the interest of the target audience and drive engagement. Show less

Copywriter | SEO Specialist | Marketing Manager

• Jan 2023 - Present

Revamped website content delivered an immersive user experience, resulting in a remarkable 40% increase in user engagement and a significant 25% reduction in bounce rate. Presented three keynote speeches at industry conferences, engaging an audience of over 500 professionals. I authored and published five articles in leading publications, garnering over 10,000 views and 50 social media shares. Optimized the LinkedIn profile, resulting in a 50% increase in profile views, a 30% rise in connection requests, and a 20% growth in inbound job inquiries within 30 days. Streamlined the content creation process by implementing efficient editing techniques, resulting in a 20% reduction in overall turnaround time. Show less

Senior Copywriter Marketing

• Apr 2018 - Dec 2020

Performed marketing communications-related research and implemented strategies that led to a significant increase in the company's digital presence by achieving a 30% growth in website traffic, a 20% rise in social media engagement, and a 15% boost in online lead generation within six months. Developed and executed a content marketing strategy that resulted in a 50% increase in organic website traffic and a 25% growth in overall brand visibility within one year. Implemented data-driven optimizations to enhance email marketing performance, achieving a significant 20% increase in open rates and a 15% rise in click-through rates. These improvements directly contributed to higher conversion rates and increased revenue generation. Show less

SEO Content Specialist

• Nov 2015 - Jan 2018