Experience

FinMapp

• India
• Financial Services
• 1 - 100 Employee

• Senior Manager Performance & Growth Marketing

  • Jan 2023 - Present

   Conceptualize and execute campaigns including strategy, competition mapping, consumer insights, Annual Budget Projections with results  Oversee tracking of conversion rates and suggest improvements to App Store Performance, Websites, Product Landing Pages, Social Channels, on-ground digital touch points, and digital user journeys as required  Develop new strategies and avenues for better returns on marketing efforts and coordination with brands and tech/data teams to get the best outcomes  Metrics: MAU, DAU, User Stickiness, CAC, LTV, Retention Rate  Monitor SEO/SEM, marketing, and sales performance metrics to forecast trend  Utilizing & updating Analytics set up: GA, GA4, Appsflyer, Search Console, CRM Tools and creating funnels for In-depth Analytics & resultant actions Show less



Not Applied Here

• India

• Consultant - Performance, Digital, and Growth Marketing

  • Mar 2020 - Jan 2023

  - Domain Expertise - Food, Fashion, Travel, IT, Ed-Tech, Ecommerce, Retail, Real Estate Premium Segment, Automotive, Healthcare, Premium Cosmetic - Platform Expertise - Google, Social Media, Amazon, Flipkart, Bigbasket - Estore Expertise - Shopify, Opencart, Magento - Digital Marketing Strategist with every aspect of Performance Marketing, SEO, SEM, SMO, & SMM, etc. - Domain Expertise - Food, Fashion, Travel, IT, Ed-Tech, Ecommerce, Retail, Real Estate Premium Segment, Automotive, Healthcare, Premium Cosmetic - Platform Expertise - Google, Social Media, Amazon, Flipkart, Bigbasket - Estore Expertise - Shopify, Opencart, Magento - Digital Marketing Strategist with every aspect of Performance Marketing, SEO, SEM, SMO, & SMM, etc.



Noida Software Technology Park Ltd.

• Media Production
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2013 - 2020

   Managing Google AdWords / PPC, Social Media Marketing, Brand marketing, Analytical Tools, Marketing data management, and keywords targeting.  Leading and managing digital marketing initiatives into SEO /SEM /SMM /E-mail marketing, Re-marketing & Other revenue-generating promotional campaigns.  Expertise with Google Analytics, and have working knowledge of Google Tag Manager and other tools.  Expert in the On-Page and Off-Page SEO and Digital Acquisition.  Responsible for the development and performance of the online business.  Maintain social media presence across all digital channels.  Measuring and reporting on the performance of digital marketing campaigns against goals.  Making Strategy, Proposals and Setup Campaign (Google Ad Words, Bing Ads, Facebook, LinkedIn, Twitter, Content-marketing networks, and App install campaigns). Show less