Ondrej Siegl
Marketing Innovation Lead at Roiback- Claim this Profile
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Czech Native or bilingual proficiency
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English Full professional proficiency
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Spanish Full professional proficiency
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Slovak Native or bilingual proficiency
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German Limited working proficiency
Topline Score
Bio
Bruno Brinati
I had the pleasure of working with Ondrej at ClickBus, one of the fastest growing startups of Rocket Internet. Ondrej is extremely professional, mature and open and played in an important role in building up the strongest marketing channel, with a data driven approach. He showed an incredible degree of adaptiveness, successfully fulfilling different tasks in a high demand environment. His ability to connect with people, helping others whenever necessary and training new members, created a positive atmosphere in a multicultural team. I can only recommend Ondrej and wish him best of luck for his next professional step.
Stéphanie Nakamura Ruas
Ondrej is a smart, focused and fun team player! We worked together in Brazil at ClickBus, one of the fastest growing ventures of Rocket Internet. He was hired to support the launch of operations in Czech Republic focusing on SEM channel (Search Engine Marketing) but ended up being one of the most flexible members of my team. He supported all countries launch with market research and also marketing operations. Ondrej´s attention to detail and strong analytic skills led him to always deliver work of great quality. There is no bad weather for him, he works well with pressure and ambiguity. I strongly recommend him!
Bruno Brinati
I had the pleasure of working with Ondrej at ClickBus, one of the fastest growing startups of Rocket Internet. Ondrej is extremely professional, mature and open and played in an important role in building up the strongest marketing channel, with a data driven approach. He showed an incredible degree of adaptiveness, successfully fulfilling different tasks in a high demand environment. His ability to connect with people, helping others whenever necessary and training new members, created a positive atmosphere in a multicultural team. I can only recommend Ondrej and wish him best of luck for his next professional step.
Stéphanie Nakamura Ruas
Ondrej is a smart, focused and fun team player! We worked together in Brazil at ClickBus, one of the fastest growing ventures of Rocket Internet. He was hired to support the launch of operations in Czech Republic focusing on SEM channel (Search Engine Marketing) but ended up being one of the most flexible members of my team. He supported all countries launch with market research and also marketing operations. Ondrej´s attention to detail and strong analytic skills led him to always deliver work of great quality. There is no bad weather for him, he works well with pressure and ambiguity. I strongly recommend him!
Bruno Brinati
I had the pleasure of working with Ondrej at ClickBus, one of the fastest growing startups of Rocket Internet. Ondrej is extremely professional, mature and open and played in an important role in building up the strongest marketing channel, with a data driven approach. He showed an incredible degree of adaptiveness, successfully fulfilling different tasks in a high demand environment. His ability to connect with people, helping others whenever necessary and training new members, created a positive atmosphere in a multicultural team. I can only recommend Ondrej and wish him best of luck for his next professional step.
Stéphanie Nakamura Ruas
Ondrej is a smart, focused and fun team player! We worked together in Brazil at ClickBus, one of the fastest growing ventures of Rocket Internet. He was hired to support the launch of operations in Czech Republic focusing on SEM channel (Search Engine Marketing) but ended up being one of the most flexible members of my team. He supported all countries launch with market research and also marketing operations. Ondrej´s attention to detail and strong analytic skills led him to always deliver work of great quality. There is no bad weather for him, he works well with pressure and ambiguity. I strongly recommend him!
Bruno Brinati
I had the pleasure of working with Ondrej at ClickBus, one of the fastest growing startups of Rocket Internet. Ondrej is extremely professional, mature and open and played in an important role in building up the strongest marketing channel, with a data driven approach. He showed an incredible degree of adaptiveness, successfully fulfilling different tasks in a high demand environment. His ability to connect with people, helping others whenever necessary and training new members, created a positive atmosphere in a multicultural team. I can only recommend Ondrej and wish him best of luck for his next professional step.
Stéphanie Nakamura Ruas
Ondrej is a smart, focused and fun team player! We worked together in Brazil at ClickBus, one of the fastest growing ventures of Rocket Internet. He was hired to support the launch of operations in Czech Republic focusing on SEM channel (Search Engine Marketing) but ended up being one of the most flexible members of my team. He supported all countries launch with market research and also marketing operations. Ondrej´s attention to detail and strong analytic skills led him to always deliver work of great quality. There is no bad weather for him, he works well with pressure and ambiguity. I strongly recommend him!
Credentials
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Lifeguard duties
American Red CrossMay, 2012- Nov, 2024 -
Red Cross First Aid
American Red CrossMay, 2012- Nov, 2024 -
Football referee license
Football association of Czech RepublicAug, 2009- Nov, 2024 -
Criteo Advertising Professional Certification
CriteoApr, 2020- Nov, 2024 -
Google Ads Fundamentals
GoogleSep, 2018- Nov, 2024 -
Google Ads Mobile Certification
GoogleSep, 2018- Nov, 2024 -
Google Ads Display
GoogleSep, 2018- Nov, 2024
Experience
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Roiback
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Spain
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Technology, Information and Internet
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100 - 200 Employee
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Marketing Innovation Lead
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Jan 2021 - Present
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Paid Media Manager
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Sep 2017 - Dec 2020
Roiback (part of Hotelbeds group) specializes in creating technology that works for hoteliers. We combine our booking engine, great design and seamless UX with Digital Marketing services to ensure we bring the most qualified and converting traffic possible. We are building brand differentiation of chain or indiviudal hotels in today´s crowded digital space. I lead and manage the Paid Media team that consists of 10 account managers located across 3 continents - EMEA, LATAM, APAC. Channel portfolio we manage:- SEM campaigns (Google Ads, Bing), - Social Media campaigns (Facebook, Instagram, YouTube), - Metasearch engines (Google Hotel Ads, TripAdvisor, Trivago, Kayak, Skyscanner etc.), - Programmatic Advertising (GMP, DV 360, Search Ads 360), - Display (Criteo, Sojern, Ve Interactive, etc.).Most times our strategies are being guided by performance results and KPIs, but in parallel we work on brand awareness and engagement campaigns. We focus on direct sales channel only. As a great success I consider reaching client´s sales objective and ad spend targets quarter by quarter, delivering significant YoY growth in our portfolio size. All that indicates we are meeting or even exceeding client´s expectations. Other important achievement is automation of creation, optimization and reporting procedures within managed channels. But what I value really high is to lead a team of skillfull and motivated people challenging my management skills. Show less
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SEM Specialist
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Feb 2017 - Aug 2017
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GLAMI Group
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Czechia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2016 - Dec 2016
GLAMI is the biggest fashion search engine in Europe aggregating millions of products from thousands of e-shops across 17 countries My specialization was running paid media campaigns with high focus on online shopping, lower funnel strategies and highest ROI possible. Great experience to work in an international team full of young and motivated people. I was responsible for Czech, German and French market. - Introduce and build ads on search networks and measure their effectiveness (search, display, remarketing, google shopping, mobile campaigns), - take care of the marketing channel at the tactical level (campaign management and management, creation and optimization, bid-management, A / B testing, data analysis and problem solving), - create and optimize Google Shopping feeds, - monitoring, analysis and reporting of performance and defined KPIs per market. Show less
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Seznam.cz
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Czechia
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Technology, Information and Internet
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700 & Above Employee
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PPC Specialist
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Jul 2015 - Dec 2015
Seznam.cz is the biggest online media company in Czech Republic, that takes significant market share in Search Engines traffic. I was responsible for portfolio of 30 VIP clients and my main focus was to efficently help them with advertising on Sklik platform, manage (optimize) search and display campaigns and therefore to growth their online business. Seznam.cz is the biggest online media company in Czech Republic, that takes significant market share in Search Engines traffic. I was responsible for portfolio of 30 VIP clients and my main focus was to efficently help them with advertising on Sklik platform, manage (optimize) search and display campaigns and therefore to growth their online business.
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Rocket Internet SE
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Germany
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Technology, Information and Internet
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200 - 300 Employee
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Search Engine Marketing Specialist
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Mar 2014 - Mar 2015
ClickBus is one of the Rocket Internet ventures (www.clickbus.com) and the largest online bus ticket platform in the world. My position was called SEM Country specialist for Brazil, Germany, Poland and Czech Republic. Great experience in a beautiful country and most importantly an introduction of Digital Marketing world to me. It was 1 year lasting internship during my university studies. Headquarter remains in Berlin, but internship took place in Sao Paulo, Bra ClickBus is one of the Rocket Internet ventures (www.clickbus.com) and the largest online bus ticket platform in the world. My position was called SEM Country specialist for Brazil, Germany, Poland and Czech Republic. Great experience in a beautiful country and most importantly an introduction of Digital Marketing world to me. It was 1 year lasting internship during my university studies. Headquarter remains in Berlin, but internship took place in Sao Paulo, Bra
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Sweetwater Pools
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United States
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Recreational Facilities
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1 - 100 Employee
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Lifeguard
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May 2012 - Sep 2012
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Education
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2013 - 2015
Technical University of Ostrava
Master's degree, Business, Management, Marketing, and Related Support Services -
2009 - 2012
Technical University of Ostrava
Bachelor's degree, Business/Managerial Economics
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