Experience

Biano

• Czechia
• Internet Publishing
• 1 - 100 Employee

• CMO

  • Nov 2016 - Present

  - Building and leading international team (brand&performance) of 14 members (CZ, SK, RO, HU, PT, BR, IT, NL): 12 FTEs and 2 external employees, 3 direct reports.- Responsibility for business KPIs and marketing strategy.- Complete set-up of performance & brand marketing channels and constant investigation of new opportunities for growth.- Reporting to CEO and board of directors.- Growth from 0 to dozens of millions CZK/month in revenue.- Revenue scale to hundreds of millions CZK/year.- Working with huge amount of data (millions of keywords, millions of products, hundreds of categories): SQL, automation.- Creating own marketing tools and automation assets (opening new markets) with cooperation of developers.- Rebranding and new visual identity. Creating TV commercial with internal team & results analysis. Show less

• Performance marketing specialist

  • Mar 2016 - Nov 2016

  - Measuring set-up and scaling performance marketing channels.- Complete responsibility for ROI on Google and Facebook Ads campaigns with monthly budget in millions.



PFP

• Czechia
• Insurance
• 1 - 100 Employee

• Digital marketing specialist

  • Aug 2013 - Mar 2016

  Responsible for marketing activities mainly focused on Facebook Ads and e-mailing. Acquisition of new clients and working on effectivity with current user funnel. povinne-ruceni.com srovnator.cz Responsible for marketing activities mainly focused on Facebook Ads and e-mailing. Acquisition of new clients and working on effectivity with current user funnel. povinne-ruceni.com srovnator.cz