Omolola Toriola

Marketing Specialist at Severe Nature
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos, Lagos State, Nigeria, NG
Languages
  • English Native or bilingual proficiency

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Credentials

  • 1 Mentorship Sessions
    adplist.org
    Oct, 2022
    - Oct, 2024
  • Marketing on Instagram (2020)
    LinkedIn
    Oct, 2021
    - Oct, 2024
  • Marketing on Facebook
    LinkedIn
    Apr, 2021
    - Oct, 2024
  • Content Marketing Foundations
    LinkedIn
    Jan, 2021
    - Oct, 2024
  • Online Marketing Foundations
    LinkedIn
    Jan, 2021
    - Oct, 2024
  • SEO Foundations
    LinkedIn
    Jan, 2021
    - Oct, 2024

Experience

  • Severe Nature
    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Specialist
      • Nov 2021 - Present

      Responsible for developing technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters for campaigns, identifying appropriate marketing channels, and targeted customers, and Analyzing digital data to draw key recommendations around website optimizations. Responsible for developing technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters for campaigns, identifying appropriate marketing channels, and targeted customers, and Analyzing digital data to draw key recommendations around website optimizations.

  • Habari Creative Company
    • Digital Marketing Manager
      • Feb 2021 - Sep 2022

      ● Administered marketing calendar and posted new content to coincide with new product and service releases. ● Developed marketing content such as blogs, promotional materials, and advertisements for social media. ● Increased customer engagement through social media. ● Created social media content with consistent content and tone. ● Analyzed and reported social media and online marketing campaign results. ● Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success. ● Monitored and evaluated website analytics to assess campaign success, identify issues, and make forward-thinking adjustments to maintain targets. ● Discussed SEO needs and optimized strategies for short- and long-term campaigns. ● Evaluated monthly performance statistics and used data to inform future strategies. ● Analyzed competitor pages to locate backlinks and keyword opportunities. ● Led and managed talented teams to plan and implement project tasks, meeting timelines and exceeding expectations.

  • SN SIGNATURES
    • Retail
    • Social Media Manager
      • Jul 2020 - Aug 2022

      ● Created actionable plans to grow and maintain followers through Twitter, Facebook, and Instagram. ● Communicated with followers to promptly respond to queries and monitor reviews. ● Monitored the online presence of the company's brand to engage with users and strengthen customer relationships. ● Suggested and implemented new features to develop brand awareness. ● Curated and segmented editorial content to increase engagement and channel growth. ● Analyzed and reported social media and online marketing campaign results. ● Set clearly defined goals to drive customer retention, brand awareness, and website or social media traffic.

Education

  • University of Lagos
    Bachelor of Arts (English language), English
    -

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