Experience

MRS Oil Nigeria Plc

• Nigeria
• Oil and Gas
• 200 - 300 Employee

• Retail Business Development Lead - Southwest Region

  • Feb 2023 - Present

  Responsible for identifying new business opportunities, developing strategic plans, building partnerships, and implementing initiatives to increase market share, revenue, and profitability. Other responsibilities include fostering customer engagement, optimizing retail operations, and creating innovative strategies to drive sustainable business growth in the retail sector. Key Achievements: ♦ Successfully identified and secured strategic partnerships with key retailers, leading to an expanded distribution network and increased market penetration for the organization in the oil and gas downstream sector. ♦ Developed and implemented innovative retail marketing strategies that resulted in a significant increase in footfall and sales across retail outlets, contributing to revenue growth and enhanced customer experiences. ♦ Led cross-functional teams in executing successful retail expansion projects, resulting in the successful opening of new retail locations and capturing untapped markets, driving business growth and profitability in the oil and gas downstream sector. ♦ Implemented data-driven analytics and market research to identify customer preferences and market trends, enabling targeted product offerings and personalized marketing campaigns that drove higher sales and customer satisfaction in the oil and gas downstream sector. ♦ Streamlined retail operations and optimized processes, resulting in improved operational efficiency, cost savings, and enhanced inventory management, ultimately contributing to higher profitability and reduced operational complexities. ♦ Successfully introduced and managed loyalty programs and customer retention initiatives, leading to increased customer loyalty, repeat business, and higher customer lifetime value in the oil and gas downstream sector. Show less



Ardova Plc

• Nigeria
• Oil and Gas
• 300 - 400 Employee

• Team Lead, Retail Marketing, Southwest Region

  • Feb 2020 - Feb 2023

  Responsible for overseeing and managing the marketing activities specific to the retail operations. This includes developing and implementing strategic marketing plans, coordinating promotional campaigns, managing branding and communication efforts, and driving customer engagement initiatives. Also responsible for leading a team of marketing professionals, ensuring cohesive execution of marketing strategies, and achieving sales objectives in the retail segment of the oil and gas downstream industry. Key Achievements: ♦ Successfully introduced and managed loyalty programs and customer retention initiatives, leading to increased customer loyalty, repeat business, and higher customer lifetime value in the oil and gas downstream sector. ♦ Successfully grew the company’s southern retail business resulting in increased sales revenue and gross margins. ♦ Actively participated in executing the launch of the company's flagship brand of synthetic automotive lubricants (ChevronTexaco Havoline Brand) as we transitioned from the FO Synthetic Engine Oil brand to the ChevronTexaco Havoline brand of lubricants. ♦ Carried out investment analysis and benefits management on potential new retail site acquisitions thereby increasing the company’s retail footprint via the addition of 15 new sites. ♦ Successfully led, managed, and motivated a team of 5 sales executives to achieve their sales targets resulting in a 30% growth in gross margins across all product lines. ♦ Established a reputation for customer service excellence by designing and implementing a value chain analysis of the supply network to eliminate wasteful activities and promote value-added services focused on meeting customers’ strategic needs. ♦ Successfully implemented the rollout of performance management frameworks to evaluate dealers’ and franchisees’ performances across the retail network. Show less



Forte Oil Nigeria

• Oil and Gas
• 1 - 100 Employee

• • Jan 2017 - Jan 2020

  Responsible for overseeing and managing the marketing activities specific to the retail operations. This includes developing and implementing strategic marketing plans, coordinating promotional campaigns, managing branding and communication efforts, and driving customer engagement initiatives. Also responsible for leading a team of marketing professionals, ensuring cohesive execution of marketing strategies, and achieving sales objectives in the retail segment of the oil and gas downstream industry.Key Achievements:♦ Successfully grew the company’s southern retail business resulting in increased sales revenue and gross margins.♦ Actively participated in executing the launch of the company's flagship brand of synthetic automotive lubricants (ChevronTexaco Havoline Brand) as we transitioned from the FO Synthetic Engine Oil brand to the ChevronTexaco Havoline brand of lubricants. ♦ Carried out investment analysis and benefits management on potential new retail site acquisitions thereby increasing the company’s retail footprint via the addition of 15 new sites.♦ Successfully led, managed, and motivated a team of 5 sales executives to achieve their sales targets resulting in a 30% growth in gross margins across all product lines.♦ Established a reputation for customer service excellence by designing and implementing a value chain analysis of the supply network to eliminate wasteful activities and promote value-added services focused on meeting customers’ strategic needs.♦ Successfully implemented the rollout of performance management frameworks to evaluate dealers’ and franchisees’ performances across the retail network. Show less

• • Jan 2015 - Dec 2016

  Responsible for driving revenue growth, building and maintaining customer relationships, and staying abreast of industry trends. Representing the company at all levels and monitoring the product level in all the outlets in my territory.Key Achievements:♦ Successfully grew my branch network to a total of 50 retail sites from 34. Identified new sales opportunities and managed the project delivery of 2 new high-volume retail sites with monthly total white product sales of 1.2 million liters each.♦ Achieved a 10% growth in annual sales volume and revenue by developing and maximizing channel potentials across key product lines in my sales area.♦ Developed and maintained a robust Health, Safety, and Environment (HSE) culture within the sales area and ensured that all operations were carried out in compliance with the company's HSE standards and procedures. Show less

• • May 2013 - Dec 2014

  Responsible for driving sales and revenue growth through effective sales strategies and building strong customer relationships. This includes identifying and pursuing new business opportunities, managing existing accounts, negotiating contracts, and providing product expertise and solutions tailored to customer needs. Acted as a key liaison between the company and clients, working to meet sales targets, maintain customer satisfaction, and contribute to the overall success of the organization in the oil and gas downstream market.Key Achievements:♦ Achieved a 30% increase in sales revenues by negotiating & signing new long-term commercial fuelcontracts with Friesland Wamco, BAT, Nestle, Unilever, Cadbury, & Guinness.♦ Reduced FO’s overall credit exposure by 70% within 90 days of assuming a new role by renegotiatingpayment terms with key customers and optimizing the invoicing process between parties.♦ Designed and executed vendor management inventory system focused on value creation and costleadership for key clients in manufacturing, construction & mining.♦ Deployed appropriate sales tools, such as the latest estimate forecast & ratability report, managing the performance of the business.♦ Worked with a team to achieve rapid market penetration of the new FO synthetic engine oil brand over a 3-month period by combining locally-resonate integrated marketing communication campaignsdesigned to unlock channel potential for sales to low-income users which resulted in a 35% growth involume. Show less



RT Briscoe

• Lagos, Nigeria

• Corporate and Government Sales Manager

  • Jan 2013 - Jun 2013

  Responsible for directing and supervising sales operations to corporate organizations and Government Agencies, Parastatals, and ministries. Drove and ensured profit maximization and realization of sales targets for the team nationwide. Other responsible for developing strategies, motivation, and guidance to the sales team to enable them to improve their sales performance, and to reach the set goals. Responsible for directing and supervising sales operations to corporate organizations and Government Agencies, Parastatals, and ministries. Drove and ensured profit maximization and realization of sales targets for the team nationwide. Other responsible for developing strategies, motivation, and guidance to the sales team to enable them to improve their sales performance, and to reach the set goals.



BEACHWAY DEVELOPERS LTD

• Lagos State, Nigeria

• Head, Business Development Unit

  • Jun 2008 - Dec 2011

  Responsible for analyzing market trends, identifying potential clients, and developing strategies to expand the company's customer base. Other responsibilities include building and maintaining strong relationships with key stakeholders, negotiating partnerships and deals, and working closely with cross-functional teams to drive revenue growth and achieve business objectives. Key Achievements: ♦ Initiated and started the facility management company, Beachway Facilities Management, and we managed 4 housing estates with 12 – 40 housing units. ♦ Ensured that the organization has the intelligence/resource required to formulate the commercial strategy for future projects and service development. ♦ Developed trade channels and business portals. ♦ Achieved all pre-agreed sales and marketing targets. ♦ Developed and maintained a client database system for client information. Initiated and started the facility management company, Beachway Facilities Management, and we managed 4 housing estates with 12 – 40 housing units. ♦ Ensured that the organization has the intelligence/resource required to formulate the commercial strategy for future projects and service development. ♦ Provided direction, and guidance to the department to ensure alignment with the Company’s strategies. ♦ Developed trade channels and business portals. ♦ Achieved all pre-agreed sales and marketing targets. ♦ Developed and maintained a client database system for client information. Initiated and started the facility management company, Beachway Facilities Management, and we managed 4 housing estates with 12 – 40 housing units. ♦ Ensured that the organization has the intelligence/resource required to formulate the commercial strategy for future projects and service development. ♦ Developed trade channels and business portals. ♦ Achieved all pre-agreed sales and marketing targets. ♦ Developed and maintained a client database system for client information. Show less



Legacy Realties Ltd

• • Jan 2004 - Mar 2008

  Responsible for supporting the business development team in identifying and evaluating growth opportunities for an organization. Accountable for analyzing market trends, conducting research on potential clients and competitors, and assessing the feasibility and profitability of new business ventures. I also assisted in preparing proposals, conducting financial analyses, and presenting recommendations to senior management. I played a critical role in gathering and analyzing data to inform strategic decision-making and help drive the organization's growth and expansion efforts. Show less

• • Feb 2005 - Mar 2006

  Key Achievements:♦ Solely responsible for generating income through new revenues.♦ Increased the company’s income by 30%.



Legacy Realties Ltd

• Lagos State, Nigeria

• Marketing and Client Management Officer

  • Jan 2004 - Jan 2005

  Key Achievements: ♦ Implemented an enhanced operational workflow for the marketing department and client management department, resulting in improved efficiency and effectiveness. Key Achievements: ♦ Implemented an enhanced operational workflow for the marketing department and client management department, resulting in improved efficiency and effectiveness.



MTN Nigeria

• Nigeria
• Telecommunications
• 700 & Above Employee

• Customer Care Agent

  • Jan 2003 - Feb 2004

  Responsible for providing assistance and support to customers, addressing their inquiries, concerns, and resolving issues. Served as the frontline representative of the company, ensuring customer satisfaction by providing excellent service, handling complaints, and facilitating smooth communication between the customer and the organization. Also responsible for maintaining positive customer relationships and promoting brand loyalty through effective communication and problem-solving skills. Responsible for providing assistance and support to customers, addressing their inquiries, concerns, and resolving issues. Served as the frontline representative of the company, ensuring customer satisfaction by providing excellent service, handling complaints, and facilitating smooth communication between the customer and the organization. Also responsible for maintaining positive customer relationships and promoting brand loyalty through effective communication and problem-solving skills.