Experience

Norrenberger

• Nigeria
• Financial Services
• 1 - 100 Employee

• Team Lead, Digital Marketing & Brand Communications

  • Jan 2021 - Present

  Key Highlights/Accomplishments Developed and implemented the internal and external communication plan for Norrenberger's acquisition of a pension firm and a securities brokerage firm. The communication plan and brand integration strategies led to a seamless integration of the acquired entities with the Norrenberger brand. Developed key strategic frameworks for the group including the brand architecture for the Group and its subsidiaries; the media plan; the Group CSR framework; thought leadership framework; strategic partnership and sponsorship framework; and internal staff engagement framework. This led to an overall improvement of the overall institutional framework of the Group and better positioned the Group as a key player in the financial services sector. Developed and executed the digital and product marketing strategy and communication plan for Norrenberger’s strategic retail products, which led to a significant increase in brand awareness and an increase in Norrenberger’s market share in the retail investment product space. Oversaw the update of Norrenberger’s website to include key customer user functionalities and incorporate the service offerings of newly acquired companies. This led to an improved user experience on the website and an overall increase in brand awareness for the enlarged group. Developed a staff promotional YouTube series - “On the Couch by Norrenberger” to promote the lifestyle and culture of members of staff and position the company as a great place to work.  Conceptualized the development of an internal learning and development tool - Norrenversity used by the HR team to manage trainings for employees. Other key milestones include the conceptualization and execution of the PR announcement for Norrenberger’s office in Lagos; and a fitness exercise for Norrenberger’s employees - Abuja Fitlife 2022.

• Brand & Corporate Communications Manager

  • Oct 2020 - Jan 2021

   Developing a clear brand architecture plan for Norrenberger and its affiliate companies through brand-driven campaigns. Developing strategic marketing campaigns aimed at placing Norrenberger ahead of its competitors while positioning the Group as the preferred partner in financial services. Fostering media partnerships and relationships to create top of mind awareness of the Group’s brand, product and service offerings.  Driving the internal communications plan to foster a strong and positive internal culture through strategic messaging and activities. Developing a comprehensive digital marketing strategy for the Group to drive customer acquisition and increase revenue and profitability for the Group. Planning and managing all corporate events including CSR initiatives, product launches, and media parleys. Managing the departmental budget to ensure maximization of the return on investment on marketing activities. This entails allocating the budget across different initiatives and channels to ensure a robust engagement across all channels.



United Capital Plc

• Nigeria
• Financial Services
• 100 - 200 Employee

• Product Manager, InvestNow.ng

  • Jan 2020 - Sep 2020

   Worked with business owners and departmental heads across the United Capital Group to develop innovative digital solutions for products and services. Developed digital strategies for the Group to ensure that all relevant digital initiatives are fully integrated into a strategic planning process for resource allocation and execution.  Collaborated with various professionals such as Product Managers and Content Managers to translate customer needs into product features on InvestNow.ng. Developed new product bundles and feature enhancements for InvestNow.ng to align with the behavioural patterns of the target audience.

• Group Marketing & Corporate Communications

  • Apr 2016 - Jan 2020

  Key Highlights/Accomplishments As part of United Capital’s retail and digital strategy, led the brand, marketing and corporate communications team in pre-launch, launch and post-launch marketing activities for the re-launch of the Group’s online investment platform (InvestNow.ng), a leading investment platform in Nigeria. Deployed useful marketing tools through both digital and non-digital media channels to ensure visibility for the platform. This achievement led the platform to be nominated for the Business Day Digital Platform of the year in 2018. Developed and deployed a marketing strategy that led to an increase in account openings across United Capital’s retail products. Within a space of four months, was able to organically grow the number of followers and engagements on United Capital’s social media channels by more than 60%. Improved United Capital’s position as a thought leader in the financial services sector by identifying and actively sourcing events relevant to the Group’s businesses and ensuring strategic media appearances for the management team and other members of staff. Leveraged on key contacts and a good relationship with print media journalists to organize periodic round-table discussions with top print media outlets. Ensured a seamless transition in the press following the appointment of a new Group Chief Executive Officer for the United Capital Group in 2018. Participated actively in the digital marketing campaign for the launch of the two mutual funds launched by United Capital in 2017 (the Wealth for Women Fund; and the Nigeria Eurobond Fund). Developed bespoke marketing content in line with the key features/target market of each fund to ensure that the marketing content resonates with the clients/prospects.



Jobberman Nigeria

• Nigeria
• Human Resources Services
• 200 - 300 Employee

• Digital Marketing Analyst

  • May 2014 - Apr 2016

   Engaged in digital marketing activities including SEO/SEM marketing, email, social media and display advertising campaigns. This led to a 30% increase in organic traffic on the corporate website, a 60% increase in organic traffic to the organization’s blog, a 20% growth in the corporate candidate database and maintaining the top 3 search results for keyword job search results on Google.  Worked with the marketing team on creative growth strategies across digital marketing platforms.  Utilized analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points. Measured and periodically reported on the performance of all digital marketing campaigns.

• Content Writer

  • Jul 2013 - May 2014

   Copy-edited website content such as job openings and news/blog stories and regularly updated the content as required. Ensured that the content was reader-friendly and key-worded to ensure search engine optimization.