Experience

Strauss

• Israel
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Strategy Consultant

  • Sep 2019 - Present



Transigo

• United States
• Financial Services
• 1 - 100 Employee

• Co-Founder - CFO & BD

  • May 2018 - Apr 2019

  Our Transigo (transaction in Latin) team is creating a new financing platform for advance payment international trade deals. Using Transigo, exporters can provide importers with better credit terms while relying on Transigo’s process to underwrite, restructure, credit insure and factor a single transaction to keep the exporter’s cash flow and risk unchanged through a non-recourse factoring. specific roles: • Executed the strategic process – identified the unmet needs, market potential, competitive landscape, channels strategy, go to market approach, pricing and costing • Developed financial partnerships with credit insurance agencies and financing partners. • Crafted investor communications and investor outreach plan. • Designed and underwriting process Show less



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• VP Global Digital Channels

  • Aug 2013 - Jan 2018

  Heading the Global Center Of Excellence for both external and internal digital communication in Teva, Focusing on infusing the organization with digital communication aspirations. Specific rolls include: • • Developed a digital strategy for Teva’s digital brand and the key digital initiatives to act on the proposed strategy • Leading Teva’s digital brand transformation across the local markets - communication of vision and strategy, rollout of key digital initiatives, mentorship of local champions, advocating for the cultural transformation shift the company is undergoing. • Creating the Teva digital archetype (user experience, SEO, analytics framework, content ) to improve digital marketing and digital brand building while maintaining a commercial focus • Creating innovative and impactful initiatives to engage patients in the healthcare space and position Teva as digital-driven company • Building the COE function based on best practice sharing, digital marketing, and communication skill building, implementation of scalable new technologies, and building the infrastructure for collaborative work • Providing support to the local teams in their digital infrastructure rollout and digital projects • Redesign the digital governance to fit strategic, medical and compliance requirements • Developing, managing and governing an internal digital ecosystem to provide digital reach and relevant content for a diverse group of over 50,000 employees. o Define and implement an internal social network, email platform, video tube, employee portals, ideation and story mining platform o Defined, developed and launched an app as a for mobile intranet In two years Teva transformed from a “stone age” internal digital ecosystem to one of the most advanced ones for large scale companies. • Creating and building the digital analytics practice, aligning relevant KPI targets for digital initiatives. Show less



Oplon pure science ltd.

• Israel

• CFO & BD

  • Apr 2010 - Aug 2013

  Leading the business planning activities of the company including scouting for new opportunities, engaging potential large scale partners, analyzing new potential verticals for the company’s technology. Leading corporate finance activities: o Fund raising – equity & non-dilutive financing (BIRD & OCS) o Tax optimization – restructuring Accounting and budget management activities : o IFRS statement attached to a public company reports o Budget control – implementing system and process, budget control through growth and cut down periods. Other responsibilities – procurement, payroll, company’s operational manager Show less



AFTERU

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• CEO and founder

  • Jun 2008 - Sep 2009

  Founded a digital marketing agency that was initially focused on SEO and affiliation Founded a digital marketing agency that was initially focused on SEO and affiliation



Orange

• France
• Telecommunications
• 700 & Above Employee

• Head of planning & CRM - Marketing

  • Apr 2005 - Dec 2007

  • Responsibility for customer retention strategy - heading marketing campaigns that increase customer loyalty and brand emotional proximity. – ATL campaign of US$ 6-8 million per year• Managing all the direct marketing of the company• Responsibility for pricing cellular products. Launching new tariff schemes. • Economic analysis of marketing initiatives and pricingNotable achievements:1. Inventing a new tariff scheme that significantly increased revenues while strengthening the company’s value perception2. Winning two years in a row the EFFI prize for best cellular marketing initiative for the new relationship management initiatives launched by my unit.3. Winning the global best Direct marketing initiative for my unit’s “Especially for You” campaign Show less

• Head of economics

  • Jan 2004 - Apr 2005

  • Analysis of business opportunities including M&A structuring and analysis, joint venture structuring and analysis and new cellular products analysis• Budget planning & control function• Bank financing structuring• Sell side analyst relationship management• Management information reporting development – KPI reporting and analysis capabilities • Responsibility for all economic analysis of the company’s subscriber related activities, including marketing initiatives, sales force structure, compensation analysis and service level analysis. Show less



Orange

• France
• Telecommunications
• 700 & Above Employee

• Senior Analyst - Finance Division

  • 2000 - 2003

  • Structuring and monitoring of marketing related budgets including revenue, subscriber acquisition, retention and advertising budgets • Structuring the Company’s business plans and formulating business plans for products developed within partner • Development of economic analysis tools using the company’s datawarehouse • Structuring and monitoring of marketing related budgets including revenue, subscriber acquisition, retention and advertising budgets • Structuring the Company’s business plans and formulating business plans for products developed within partner • Development of economic analysis tools using the company’s datawarehouse



PwC

• Professional Services
• 700 & Above Employee

• Economic and corporate finance Consultant - Financial Advisory Service

  • 1998 - 2000

  • Valuations in service provision and real estate fields • Developing business plans with founders of new initiatives • Analyzing marketing initiatives of service providers • Valuations in service provision and real estate fields • Developing business plans with founders of new initiatives • Analyzing marketing initiatives of service providers