Associate Brand Manager

• May 2022 - Present

Assistant Manager - Digital Marketing

• Mar 2021 - May 2022

Responsible for the ideation and planning of all product marketing campaigns and its execution on Digital & Conventional mediums for the portfolio of Ideas Man: - Responsible for social media content ideation and devising marketing strategies - Managing influencer marketing campaigns from planning to execution - Assisting the category lead in the ideation of Campaign Shoots - Responsible for the budgeting of digital advertising - Managing Ecommerce Shoot's planning, budgeting & execution - Developing execution plans for Social Media, Outdoor Media and Digital PR - Researching on new market trends to ensure that the brand is in front of the industry developments Show less

Social Media Specialist

• Nov 2018 - Feb 2021

Key Portfolio: - edenrobe - FUROR - Managing the digital media buying and planning function for all platforms (Facebook, Instagram, Youtube & Google Display Network) - Responsible for campaign ideation & devising marketing strategies - Monitoring paid advertising campaigns to evaluate performance and propose necessary optimizations to enhance campaign results - Participating in brainstorming sessions for campaigns and assisting the team in idea generation - Liaising with the design team to help create relevant creative visuals for social media platforms - Coordination with all the key stakeholders including Brand, PR, Design & E-commerce to ensure effective execution of all promotional and PR initiatives - Assisting the brand team in conducting product shoots for digital mediums - Researching on new digital marketing trends to ensure that the brand is in front of the industry developments Show less

Digital Marketing Executive

• Mar 2017 - Oct 2018

Key Portfolio: - Mazda (Middle East) - Geely (Middle East) Key Portfolio: - Mazda (Middle East) - Geely (Middle East)

Marketing Intern

• Nov 2016 - Dec 2016

Project Resource

• Aug 2015 - Sep 2015