Product Marketing Executive

• Sep 2023 - Present

Digital Marketing Operations

• Sep 2022 - Oct 2023

Collaborated with cross-functional teams to identify and optimize POSM materials resulting in a 25% reduction of waste and an increase of overall campaign effectiveness by 30%.Coordinated the design and distribution of promotional giveaways resulting in a 30% increase in brand recognition within the target audience.Developed and executed a comprehensive POSM strategy for marketing campaigns, resulting in a 15% increase in brand awareness and a 20% increase in customer engagement metrics.Developed and executed digital marketing campaigns to increase brand awareness, resulting in a 20% increase in website traffic and a 15% increase in social media engagement. Show less

Management Trainee Officer

• May 2021 - Aug 2022

Working on both Capex and Opex Projects at FF&P mainly SC Line Capex Project of $3.2 MillionIn-house Assignments:1. International Women's Day (Marketing Department) Worked with Marketing Department in creating and spreading awareness regarding gender equality, inclusion & diversity using #Syngentachoosetochallenge #Breakthebias Designed the giveaways and ensured the smooth delivery for the IWD2022.Winner for the #Breakthebias 2022 story competition on Yammer.2. Syngenta Apprenticeship Program: (HR Department)Managed the candidate's database, Screening, Entrance test & Interviews with HR ensuring the best talent is onboarded at Syngenta. 3. Management of change (Supply Chain Department)Worked closely with all the stakeholders to draft the MOC documentation. Show less

Trainee

• Jan 2019 - Aug 2019

Summer Intern

• Jun 2018 - Jul 2018