Chief Executive Officer

• Jan 2023 - Present

Managing Director

• Jan 2015 - Jan 2023

Digital Tree is a Digital Media company that offers integrated digital advertising solutions to a broad array of industries with a particular focus on Performance , Mobile and Programmatic Advertising we offer 360 solutions from setting up (DMP Media Channel Activation ,Dynamic Creative Optimisation , DCO product feed and maintenance )to Media buying

General Manager

• Jan 2012 - Dec 2014

My Role -Direct & supervise all company regional operations in the MENA.-Supervising all regional sales operations including: preparing & delivering presentations, designing custom-made offers to clients and ad agencies, executing and implementing online campaigns, and ensuring the best service to our clients, until delivering our sales forecasts. -Develop and control the SOP (Standard Operating Procedures) for the company. -Initiated market research, competitive analysis, budgeting and the planning and execution of business initiatives. -Ensured and maintained the proper workflow across our other regional offices (KSA, Lebanon, Bahrain & Jordan). -Maintain all high-level relationships with all Business and Media contacts in the market -Established our client Network and manage all Internet advertising client' relations. -Plan and control Net Advantage budget and expenses. -Develop and secure relationships with new websites and online properties to be represented by Net Advantage. -Supervised the team responsible for selling and promoting marketing opportunities on our signed websites. Clients: (average 650 campaigns per year) My client network is segregated into multiple industries (Agencies and Direct) Categories and some examples: Travel & Tourism, E-commerce, Banking and finance ,Female interest FMCG,Telco’s and many more Show less

Regional Sales Director

• Feb 2007 - Dec 2011

Role-Setting the annual and long-term business and sales strategy along with the top executive team and board of directors.-Directing, monitoring and evaluating overall activities of the sales team, creating customized follow up and control systems, overseeing their performance and motivating them to accomplish sales targets and explore new opportunities.-Identifying primary thrust areas of business based on market surveys and analysis, designing and implementing strategic business development measures in order to optimize sales, volume distribution and customer service.-Managing and expanding sales quota in a widespread segment for entire business area as per organizational goals/strategies.-Directly and effectively managing major client relationships even beyond the means traditional customer service.-Safeguarding the organization’s customer relationships through direct involvement in planning, execution, delivery and review of services. -Conducting customer satisfaction survey and evaluating customer feedback to suggest modifications and incorporating the same in business strategy, thus affecting high levels of sales and achievement of organizational objectives. -Researching current market scenarios and trends, conducting competitive analysis, capturing new business opportunities, analyzing, preparing forecast reports and final recommendations and submitting / discussing with the CEO for strategic decision making.-Developing and implementing an integrated range of Sales concepts, methodologies and sales strategies consistent with the overall company’s goals and objectives.-Ensuring top line sales goals and bottom line profit goals are met, by recognizing profitability and revenue impact of all business development opportunities Show less

General Manager

• Jan 2010 - Dec 2011

My Role -Establish the company in Dubai Internet City - UAE and supervise all setup operations -Establish the company Branch in Amman Jordan - Carrying out Social Media workshops for clients to educate them on the value of Social Marketing - Building detailed social currency reports using leading listening tools like Radian6, and Forums/blogger Network - Planning and executing proactive and reactive Social Media campaigns for Net Advantage clients - Offering consultancy on client Social Media policy building specifically for government bodies - Actively participating in Social Media pitches - Working with all Account Teams on integrating Social Media within their 360 plans - Building Social Media reports and analysis using our Listening Tools - Continuously building the knowledge of colleagues and introducing innovations to our Social Media processes - Training future employees on the use of Social Media tools and strategies - Grew Social media revenue from 0 to 6 digits in 1 year. Show less

Chief Marketing Officer

• Sep 2005 - Feb 2007

Role -Facilitate growth, sales, and marketing strategies at Gulf Autos -Reduce costs. -Perform risk mitigation. -Prepare overall marketing strategy. -Develop programs with quantifiable objectives to measure results. -Implement and manage marketing budget. -Leverage data and analytics to drive insights. -Modify or redirect business intelligence strategy. -Oversee and direct the efforts of the marketing team. -Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, and promotions. Show less

Account Manager

• Sep 2004 - Sep 2005

-Manage all advertising sales activities and sponsorship programs -Implement with the help of the technical teams all banner advertising campaigns -Develop Sales Strategies, Pricing Models and Design our Media Sales Kit. -Manage all advertising sales activities and sponsorship programs -Implement with the help of the technical teams all banner advertising campaigns -Develop Sales Strategies, Pricing Models and Design our Media Sales Kit.