Experience

Practex Management Consulting

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2022 - Present

  House of Simulations

• Director

  • Jan 2013 - Present



LOGIC Management Consulting

• United States

• Director - Training Business Unit

  • Feb 2007 - Jan 2013

  KEY ACHIEVEMENTS: • Brilliant leadership to manage and head the whole Training Business Unit for the past 3 years including all training operations, R&D and account management. • Excellent management for training of over 1000 staff and managers working with companies such as Pfizer, British Petroleum (BP), Motorola, Bin Sina Pharmacies, ADNOC Companies, Abu Dhabi Police, Ministry of Justice, Sharjah Police, etc to implement solutions for their respective training needs. • Spearheaded trainers’ qualification process for up to 20 internal trainers within 4 months. Directed and managed administrative effort and evaluated criteria which directly aided facility in meeting the standards for qualification. • Creatively enhanced various training programs by introducing new learning tools that utilized advanced technological skills • Outstanding control and supervision of all training phases starting from TNA to course development to trainer selection to course delivery ensuring expert and quality training implementation • Effectively implemented clients’ training plans to ensure the objectives are met. Arranged many special training programs for the clients. Assisted clients by providing individualized training solutions based on needs observation • Directed the R &D efforts in growing the company's portfolio of academic programs as well as in developing customized training programs to fulfill clients’ training needs within time frames and budgets • Analyzed the training needs in UAE market in order to develop the right courses • Maintained and managed a wide pool of qualified trainers in UAE and internationally • Reviewing the post session feedback of each training session and building on weaknesses, if needed • Preparing periodic work reports and sending it to the senior officials • Recruited and trained new account managers, supported their initial visits to establish client base Show less



Sabeela Visual Communications

• Business Partner

  • 1997 - 2007

  • Designed and achieved annual sales plan through managing and supporting account executives • Budgeted & designed a comprehensive post-launch advertising campaign, exploiting most of the advertising media • Developed a business model catering to clients in foreign markets and executed two successful campaigns in Cyprus & Saudi Arabia • Strong technical knowledge in below the line marketing material regarding cost, time and quality • Established contacts with national and international suppliers thus improving client satisfaction (China, Taiwan and Thailand) • Managed think tanks supporting creative designers and copywriters • Recruited and trained account managers, supported their initial visits to establish client base • Succeeded through talented multi-account management in gaining market share from main market leaders • Recruited and developed a new creative and production department with an administrative work flow system for quality control Show less