Experience

IBERLICOR

• Spain
• Food & Beverages
• 1 - 100 Employee

• Brand Manager - Spirits Beverages

  • Nov 2022 - Present

  Iberlicor is a company dedicated to the food and beverage sector based in Barcelona, with more than 20 years in the market as an importer and developer of premium alcoholic beverage brands in Europe. Iberlicor's portfolio includes a wide range of beverages in different categories such as whiskey, rum, pisco, tequila, mezcal, vodka, gin and many more, whose origins come from all over the world, including North America, Latin America, Asia and Europe. Functions - Responsible for leading the Marketing team with the main objective of developing and generating sustainable growth of the portfolio's beverage brands in the European market. - My main objective is to develop the Marketing plan with strategies adapted to each category, based on research and evaluation of the market and consumers behavior, working on a set of actions of trade marketing, digital marketing, advertising, events, among others. Show less



Vueling Airlines

• Spain
• Airlines and Aviation
• 700 & Above Employee

• Global Partnership Manager

  • May 2022 - Nov 2022

  Spanish airline based in Barcelona, part of the AIG group | It is the largest airline in Spain in terms of number of destinations and fleet size | Best low-cost airline in Europe 2021 - Responsible for managing the business plan and strategy of Ancillaries Third Party portfolio: Partnerships and Advertising (online and offline media). - Optimize the customer experience by providing the best value proposition at each stage of the customer journey. - Generate transversal actions with partnerships in order to generate synergies that optimize results. - Negotiation with bran partners in order to improve the commercial mix offer. - Manage the annual Budget and Forecast of advertising assets. Show less



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Brand Manager Consumer Health

  • Apr 2021 - Apr 2022

  Bayer, German chemical-pharmaceutical company with presence in more than 80 countries worldwide | EMEA - Iberia Consumer Health Divison | Marketing Area Functions - Contribute to the development and execution of the Marketing brand plan and strategy for the analgesic portfolio in Spain: Aspirin, Actron and Actromadol. - Support for the brand activities and communication campaigns at pharmacies (POS) in coordination with trade marketing. - Analyze main category KPI´s, pricing, competitors and market factors, evaluating the results and looking for new opportunities. - Development and optimization of the digital brand plan & strategy through the media funnel, SEO & SEM, programmatic and SM. - Support in the development of the media plan and execution of TV advertising. - Monitoring the portfolio P&I, budget and forecast. - Contribute to the development of new product launches (NPD) Show less



LIMA AIRPORT PARTNERS

• Peru
• Airlines and Aviation
• 700 & Above Employee

• • Sep 2018 - Feb 2021

  Lima Airport Partners | Part of the German group Fraport AG Frankfurt Airport Services Worldwide with presence in more than 12 countries around the world | Company in charge of managing the Jorge Chávez International Airport in Lima, Peru | Marketing and Commercial Area.Functions- Development and execution of the Marketing plan and strategies for all the commercial business categories (Retail and Duty Free) .- Coordinate the planification and execution of the digital plan. - Development and implementation of trade marketing campaigns, promotional and BTLactivities.- Development of cross-sales initiatives and alliances between airlines and commercial tenants to optimize results. - Analyse and evaluate the main KPI´s results of the campaigns.- Lead proyects and initiatives that improve passengers experience.- Manage and optimize the promotion fund budget. Show less

• • Apr 2018 - Sep 2018

  - Support in the development of the Marketing plan and budget.- Analyse of data and main KPI´s to develop marketing strategies.- Develop of digital Marketing strategies GA, SEM, SEO and SM.- Leading the development of market research, passenger profile and mystery shopper.- Execution of promotional campaigns and actions in conjunction with the commercial area.

• • Sep 2015 - Apr 2018

  - Manage the portfolio of Specialty Retail clients in order to generate profitability and optimize the commercial mix. - Lead negotiations and pitches for new commercial tenants or renovations that maximize GLA. - Analyze and monitor the main business KPI´s and implement succes control factors.- Develop and manage the annual sales budget and forecast. - Identify opportunities and potential clients based on the Retail plan.



Cencosud S.A.

• Retail
• 700 & Above Employee

• E- Commerce Assistant

  • Aug 2014 - Dec 2014

  Multinational Chilean retail consortium with presence in five countries in Latam | Supermercados Wong Perú | E-Commerce area. - Customer service support for the Wong supermarkets website. - Validation and tracking of customer purchases. - Remarketing actions and use of CRM tools. Multinational Chilean retail consortium with presence in five countries in Latam | Supermercados Wong Perú | E-Commerce area. - Customer service support for the Wong supermarkets website. - Validation and tracking of customer purchases. - Remarketing actions and use of CRM tools.