Experience

BEAM Consolidated

• Saudi Arabia
• Manufacturing
• 100 - 200 Employee

• Group Marketing Manager

  • Jun 2021 - Present

  As a proactive Group Marketing Manager, I am dedicated to leading the charge in establishing and managing a dynamic marketing department, while driving the company's global presence across 45 countries. My role involves building the marketing team from the ground up, crafting and executing comprehensive marketing strategies for multiple business units, and fostering cross-functional collaboration. By closely monitoring key performance indicators and staying up-to-date on industry trends, I ensure our marketing initiatives remain innovative, effective, and aligned with the company's objectives, all while maintaining strong cross-departmental communication and maximizing our commercial impact worldwide. Show less

• Deputy Group Marketing Manager

  • Mar 2021 - Jun 2021

  As Deputy Group Marketing Manager, I played a pivotal role in laying the groundwork for a cohesive and effective marketing department. Key accomplishments and responsibilities during this time included:Recruited top-tier talent to form the foundation of the group's marketing departmentDeveloped a comprehensive rebranding strategy aimed at unifying all business units, operations, and commercial activities under a single, powerful brandSuccessfully managed the integration of an extensive product portfolio consisting of 50+ products into the new brand identityCreated a wide range of technical marketing collateral to effectively communicate the value of our offerings to target customersSet up and developed all digital marketing channels, including the website and social media, email marketing, and content marketing, to maximize reach and engagementImplemented best practices and innovative approaches to launching the new brand, ensuring a strong market presence and a seamless transition for customers and stakeholdersEstablished the basic foundations of the marketing department, including workflows, processes, and reporting structures, to facilitate efficient collaboration and ongoing success Show less



BEAM Consolidated

• Saudi Arabia
• Manufacturing
• 100 - 200 Employee

• Sales Engineer

  • Jun 2020 - Jan 2021

  As a Sales Engineer, I employed a technical and strategic approach to drive business growth, ensure client satisfaction, and introduce innovative products to the market. Key accomplishments in this role included: Collaborated with consultants and engineers to address project requirements Analyzed project specifications and provided tailored solutions Developed value-engineered technical commercial proposals Introduced new products, systems, and solutions to the market, staying ahead of industry trends Expanded the wholesale business and established new distribution channels Reengineered the sales strategy to optimize performance Fostered strong client relationships through a focus on meeting unique needs Show less