Regional Training Specialist

• Feb 2023 - Present

Business Development Manager

• Aug 2021 - Feb 2023

Jr. Account Executive

• Nov 2017 - Aug 2021

•Awarded 2019 “Education and Event King” for delivering the most trainings to West Coast Retail Stores and achieving #1 sales rank in Corporate events. •Built strong relationships with retail partners demonstrated thru performance that has continued to exceed expectations even through COVID closures, fires, political unrest, etc. •Early adapter to social selling and continues to engage through Social Media platforms. •Currently the only AE in California that is performing better than the company at 92% to plan FYTD, and 5 points ahead of the West team at 88% to plan FYTD. Show less

Area Artistry Trainer

• Jun 2015 - Nov 2017

* Drive retail sales thru effective training and sales support. * Responsible for achievement of sales plan for each door / channel within territory. * Responsible for initiating innovative ways to impact sales and drive retail results (to include outsourcing events). * Educate, inspire and build relationships with retailer in store teams. Lead by example to train Smashbox artistry and selling techniques via in-store Trainings (Committed, Express Committed/Beauty Studio), Apply and Assist method, Master’s Class, Seminar’s, etc. * Conduct store level brand business review meetings with management teams. * Establish strong store relationships with Store Directors, GM’s, PMT’s, Color Leads, and Operational Teams. * Partner with Account Executive to manage in-store business strategy. * Partner with Account Executive to manage Freelance Artistry Team & scheduling. * Partner with Regional Education Executive for all seasonal education updates and advisements. * Attend all mandatory Retailer Brand Training Summits. * Conduct New Store Opening Trainings. * Plan, manage, and participate in special in-store events. * Work in store (sell) during key retailer events to assist in counter goal achievement. * Partner with and communicate weekly with AE, and RTE on overall business, strengths and opportunities. * Partner with and communicate with AE or DM (as needed) regarding any staff or event execution concerns and scheduling needs. · Demonstrate the highest level of leadership and professionalism, always upholding the Smashbox mission statement and image, while maintaining a positive attitude at all times. Show less

Business Manager

• May 2010 - Feb 2015

Coach, develop and train a team of 8 Beauty Advisors to exceed yearly sales goal of 1.5M and maintain the #1 position in the cosmetic department. Serve as mentor/trainer for newly hired Business Managers and Beauty advisors for other retail locations. Meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets, Staffing Maintains sales staff by recruiting, selecting, orienting, and training employees. Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. Awarded 2013 Estee Lauder Best of the Best recognition; 1 of 11 employees to be recognized for entire Unites States. Estee Lauder Expert Certification - Gold Level Show less

Account Coordinator

• Jan 2009 - Jan 2010

Recruited, trained, and developed all personnel assigned to focus account.Coached and managed sales performance for 8 store locations.Planned, coordinated, organized, and executed in-store events on a weekly basis, exceeding sales targets. Recognized by Make-up Artist Rick DiCecca for event organization and execution, generating $18,400 in 7 hours vs. the prior year’s $12,000 sales record.Established a leading performance strategy to retake the #1 position from Clinique who was $51K ahead of Estee Lauder in November of 2009 and ended the retail year with $11K over Clinique. Show less

Selling Specialist

• Jul 2007 - Jan 2009

Rewarded with full time sales associate position by improving counter sales performance from $60K to $168K within one year.Maintained an average of 15% annual continuous and consistent sales performance improvement after $168K reached.Collaborated with Account Executive to establish a baseline stock, conduct monthly inventory count to keep inventory book updated, and forecast/order required product.