Experience

Hype Marketing

• Marketing Services
• 1 - 100 Employee

• Sr. Creative Strategist

  • Jan 2023 - Present

  My current scope of work ranges from creative concept development, copywriting, art direction, content creation for existing clients, pitching for potential clients, brand building as well as creative strategies. Accounts: Saudi 100 Brands, Fashion Ministry of Culture, Egypt Fashion Week, Shababco, Amelia Beirut Egypt. • Creative lead on multiple pitches. • Branded content, social media management and campaign projects for global markets. My current scope of work ranges from creative concept development, copywriting, art direction, content creation for existing clients, pitching for potential clients, brand building as well as creative strategies. Accounts: Saudi 100 Brands, Fashion Ministry of Culture, Egypt Fashion Week, Shababco, Amelia Beirut Egypt. • Creative lead on multiple pitches. • Branded content, social media management and campaign projects for global markets.



HAMMER AWL

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Brand Manager

  • Jul 2021 - Present

  • Art Direct and manage photoshoots • Ensure content is an accurate reflection of the brand and meets quality expectations • Social Media & PR managment and communication Influencer collaborations / Featured in two local concept stores • Delegating creative roles and managing talent • Oversee and assess monthly media buying campaigns • Research market trends for product development and direction of production according to consumer behaviour and needs • Art Direct and manage photoshoots • Ensure content is an accurate reflection of the brand and meets quality expectations • Social Media & PR managment and communication Influencer collaborations / Featured in two local concept stores • Delegating creative roles and managing talent • Oversee and assess monthly media buying campaigns • Research market trends for product development and direction of production according to consumer behaviour and needs



CULT

• Book and Periodical Publishing

• Creative Director

  • Aug 2022 - Jul 2023

  • Position Cult as a lifestyle brand on Instagram • Build a community on TikTok • Develop a brand identity to target correct audeince • Conceptualise and monitor campaigns to establish an online presence • Create a cohesive look and feel for the brand both online and on-ground • Increased accounts reached by 15% and engagement by 40% over the timespan of 90 days • Manage the marketing team to ensure strategy is being implimented both visually online and the overall in-store experience • Integrate the brand into different markets by joining on-ground events Show less



Buzz & Co.

• Advertising Services

• Senior Content Creator

  • Jan 2021 - Nov 2022

  Accounts: Olivo, BitterSweet, Unleash, Koffee Kulture, Beauty Bounty, Takosan, Carlo’s, Numa and GOAT along with others. • Set, plan and implement social media and communications campaigns and strategies • Worked on business development and pitching proposals to potential clients • Created 90+ social media posts per month in Instagram and Facebook • Collaborate with designers to execute content • Clients Worked On: Olivo, BitterSweet, Unleash, Brass Monkey, Takosan, Carlo's, Fripps, Beauty Bounty, Dirty Cookie, Koffee Kulture, Numa & GOAT Show less



SESH

• United States
• Software Development
• 1 - 100 Employee

• Content Strategist / Copywriter

  • Jul 2022 - Oct 2022

  • Social Media Launch Strategy for both Instagram & TikTok • Launch Campaign / Scripts / Visual Direction • Social Media Launch Strategy for both Instagram & TikTok • Launch Campaign / Scripts / Visual Direction



Impact BBDO Cairo

• Egypt
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Feb 2022 - Apr 2022

  • Copywriting for brochure work & digital messaging Client: O West • Copywriting for brochure work & digital messaging Client: O West



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Junior Content Creator

  • Jan 2020 - Dec 2020

  Accounts: Vodafone, American University in Cairo, Abla Fahita, Shell, Miraco, Carrier, EFG Hermes, Beyti, Almarai, Meeza Payments, Clorets, Gouna Film Festival, HSBC, Emirates NBD, Lipton & ZED • Research industry according to brand • Build and implement content strategies • Present and pitch campaigns to potential and existing clients • Support ATL and BTL campaigns and pitches for 36o integration • Content creation and conceptualisation across a range of fields including FMCG's, Telecom, Beauty, Tourism, Automotive and Energy and Petrochemical. Show less



J. Walter Thompson MEA

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Sep 2019 - Dec 2019

  • Rotated across various departments (Digital, ATL, BTL and On-Ground Experience) • Write clear and attractive copy with a distinct brand voice • Interpret copywriting briefs to understand project requirements • Naming brands • Script writing and translation • Digital fleding and integration for ATL campaigns • Rotated across various departments (Digital, ATL, BTL and On-Ground Experience) • Write clear and attractive copy with a distinct brand voice • Interpret copywriting briefs to understand project requirements • Naming brands • Script writing and translation • Digital fleding and integration for ATL campaigns