Experience

Louisiana Fish Fry Products

• United States
• Manufacturing
• 1 - 100 Employee

• Executive Vice President

  • Nov 2022 - Present



Shearer's Snacks

• United States
• Investment Management

• Chief Commercial Officer (CCO)

  • Jan 2022 - May 2022

  Sales Leadership - Private Brands - Co-manufacturingFull P&L Revenue over $1B 11 manufacturing facilitiesInnovation and new Item commercialization Sales Leadership - Private Brands - Co-manufacturingFull P&L Revenue over $1B 11 manufacturing facilitiesInnovation and new Item commercialization



Skinny & Co., Inc.

• Chief Commercial / Revenue Officer

  • 2019 - 2021



SwiftIQ

• United States
• Software Development
• 1 - 100 Employee

• Chief Customer Officer - Business Analytics

  • 2018 - 2019

  Business Analytics Company: Worked with Jason Lobel, CEO, to improve sales, pricing, developing of product with engineers, building partnerships with clients, and new business development. Revenue increase of 11% SWIFTIQ is a business analytics data company that specialized in Convenience Channel. Business Analytics Company: Worked with Jason Lobel, CEO, to improve sales, pricing, developing of product with engineers, building partnerships with clients, and new business development. Revenue increase of 11% SWIFTIQ is a business analytics data company that specialized in Convenience Channel.



Truco Enterprises

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Executive Vice President Of Sales

  • 2017 - 2018

  Reporting to the CEO Executive Team Officer. Team Leadership - U.S Sales Organization, Analytics, Trade Finance Team for a $200mm Chips & Salsa Company. Restructure specialists while fostering productivity and a winning culture. • Full P&L responsibility Sales increase of 12% with major distribution win in Food Lion• Quarterly reviews with P/E Partners and board• Organizational Turnaround Specialist• Biggest accomplishment restructured the entire sales organization and planning team in 3 months• Create a vision for the next 6 quarters taking the company to highest profit levels• Strong North America sales support across Value|Club Channel|Walmart|Grocery Retail• Strong client relationships with Senior Levels at 80% of retailers• Created and changed vital planning processes to ensure organizational success • Joint annual business planning facilitating customized customer business agreements to optimize sales & profit growth (win-win)• Hands-on development of innovation pipeline food production • Revenue growth of 10% despite big losses in retailers in December of 2017Reason for leaving: Organizational Restructure



Oasis Brands Inc

• Manufacturing
• 1 - 100 Employee

• Chief Customer Officer | EVP Sales & Marketing - North America | Tissue & Home Care Company

  • 2016 - 2018

  Executive Vice President – Chief Customer Officer / Chief Revenue Officer Reporting to the CEO, Executive Team member headed North America Sales for a Tissue Company on branded products and general manager on private label. Team Leadership - company culture, strategic vision and financial strength. Best in Class Retail Industry Relationships All responsibility areas include: Sales, Private Label General Manager, Company Analytics and Trade Finance- P&L management expertise, driving significant improvement in EBITDA- Restructured sales organization to optimized coverage in all channels of the US while upgrading and developing talent. Optimizing by working with brokers. Continued strategic relationships with Sr. Leaders at with retail customers. Helped retail sales create opportunities for joint business planning, future innovation, team member opportunities, building a better partnership. All Channels |Value|Club|Costco|Bjs|Dollar General|Family Dollar|Convenience|Grocery Retail• Using principles of price pack architecture to improve distribution and profitability resulting in 25% sales growth and 400% company EBITDA improvement• Influenced company vision and strategies to improve profitability metrics • Genuine leadership hands-on style empowering yet providing guidance to improve the success• Foster a culture of attracting and improving strong talent. • International Sales - Digital Marketing- Omni Channel Marketing • Product manufacturing and innovation pipeline



Kraft Foods Group

• VP of Sales Club - Costco, BJ's , Sam's Innovation

  • 2014 - 2016

  • Team Leadership - $1.3B in gross revenue and trade of +$200M. Growth of 15% • Appointed to spearhead breakthrough sales growth in Costco, BJs declining Club Channel – implemented two strategic imperatives: renovation of core items and innovation of new items with shared P&L• Led projects with Kraft Foods Ingredients (KFI) development team and marketing to leverage foodservice portfolio in the incubation stage; focused on consumer health and wellness offerings.• Oversaw Kraft’s third-largest customer team of 30; managed Costco and BJs nationally; International Sales • Expanded transactional relationship to strategic relationship with senior leaders at BJs and Costco.• Focused on joint business planning, innovation updates, future summits, team member opportunities, retail execution improvement strategies, multi-year planning and building better a partnership. • Hosted a first-time Club Innovation Summit at Kraft Headquarters with key Costco and Bjs General Managers and key buyers; gained exposure and provided a forum into collaboration and buy-in on the future innovation strategy/plan. • The Summit resulted in a robust three-year pipeline of Kraft-inspired and co-created new product lineup.• Directed a multi-year, strategic approach to joint planning that provided an insulated advantage against the competition• Reported to the President of Food Service Growth Channel.

• VP of Industry Development Sales - Chief of Staff

  • 2012 - 2014

  • Represented Kraft Foods in the industry organizations• Team Leader of five Senior Managers to drive relevancy across retail channels • Created a website KraftCategoryleadership.com to allow mass communication to the sales forece with real time data analytics. Using expertise in Category Leadership analystics.• Conducted numerous meetings with key retail executives at industry conventions and summits, such as FMI Midwinter, FMI Business Summit, NACDS Annual, NACS Convention, and NGA Convention. • Participated on several Boards, including National Grocery Association (NGA), National Convenience and Drug Stores (NACDS), Grocery Manufacturers of America (GMA), and Food Marketing Institute (FMI). • Facilitated annual roundtable discussions at headquarters with Convenience retailers.• Featured presenter at the NGA Education Board Meeting; presented “How to Capitalize on Consumer Trends as an Independent Retail Chain Owner.” • Provided a consumer trends outlook – how all channels (Value, Club, Traditional, Convenience & Drug) were operating to maximize sales and profits.• Worked closely with Kraft’s Government Affairs group to provide real-world sales perspectives on the impact of food legislation and GMO labeling laws coming from Capitol Hill to CPG companies.• Reported to the President of U.S. Sales.

• VP of Sales - Safeway National Team

  • 2009 - 2012

  • Business turnaround situation improved a 30% decline to a 7% 3 year growth rate. $1billion revenue• Led the sales, planning, market research coordination, local marketing development, and retail execution.• Managed 4 Supply Chain distribution methods. • Retail Sales with Broker management and direct.• Contemporized Kraft’s total image by working with agencies to develop a cohesive digital, print and online marketing campaign; reduced budget spend by 35% with minimal impact on image and revenue.• Created and implemented a three-fold method to the turnaround: Organizational Development: Assessed talent and changed the team’s makeup by 35% Trade Practice Efficiency: Assessed current trade practices; repositioned resources using syndicated data. Win Preferred Vendor Status: Developed a strong Category Management team and accelerated customer face time, which built trust with key stakeholders.• Implemented game-changing strategic marketing integration programs incorporating digital, paper, TV, and email to test lifts in specific geographies; tested daily promotions through email blast strategy.• Implemented realignment of go-to-market customer business team structure; delivered greater efficiency and effectiveness while lowering costs of operations as a percentage of revenue.• Promoted seven team members to senior leadership roles. • Reported to the Area Vice President of West Sales.

• VP of Sales - Western US

  • 2007 - 2009

  • Led a newly created Super Region, combining Southwest and Northwest areas with total volume of $1.8BB annual revenue; managed a team of 400; oversaw regional and wholesaler customers west of Texas.• Drove a cultural shift from wholesaler and regional customers as non-priority to priority channels.• Instrumental in leading organizational change and accelerating growth; used a three-pronged approach: assessed talent, analyzed trade use, and implemented a culture of winning. • Achieved 5% annual sales growth and 10% incremental profit; surpassed plan for a three-year CAGR of 4%.• Expanded the level/number of customer touch points, resulting in a strategic interface with customers such as Unified Grocers, Stater Brothers, Haggens, Raleys, Savemart, FoodMaxx, Winco, and Associated Grocers. • Reported to the Area Vice President of West Sales.

• VP of Revenue, Strategy & Trade - Western US

  • 2004 - 2007

  • Promoted in corporate function as part of succession plan; provided expertise in trade, strategy and category management; managed $500MM in trade and a team of 15 Senior Managers. • Spearheaded joint business planning across the entire area; instrumental in developing go-to-market segmentation across all customers based on efficiencies, collaboration and capabilities. • The West Area became the Best in Class performance area for five consecutive years.• Implemented a trade management program to address fair and equitable issues across customers/categories, driving bottom-up planning and margin improvement.• All Channels: Costco, Convenience, Grocery Retail, Value• Reported to the Area Vice President of West Sales

• Senior Director, Safeway National Team Kraft/Nabisco, Pleasanton

  • 2000 - 2004

  Organizationally, developed a team of 65 to manage the newly created centralized Safeway National Retailer. Team Leadership - Budgeting , category management, strategic business planning teams. $1.3B in revenue, $480m in trade management. Growth of over 5% annually.