Experience

Mezan Group

• Pakistan
• Food & Beverages
• 200 - 300 Employee

• Manager, Digital Projects

  • Oct 2021 - Present

  - Lead the planning, execution, and delivery of several organisational digital projects. - Identified and implemented new technologies and digital strategies to improve the efficiency and effectiveness of the company's operations and customer engagement. - Lead CSR Edtech Project educating underprivileged students through technology. - Liaison with marketing & sales departments to increase revenue through digital channels.



PakData - Pakistan Data Management Services

• Pakistan
• Software Development
• 1 - 100 Employee

• Product Manager

  • Oct 2018 - Sep 2021

  karachi - Managing a portfolio of apps with 30 million-plus downloads. - Flagship Products include Quran Majeed (Islamic app)& Easy Urdu App (Keyboard app). - Lead the team to achieve 3X growth in north star metrics. - Charted out an action plan to redesign our flagship products to improve our overall user interface & experience.



Dawaai

• Internet Publishing
• 100 - 200 Employee

• Product Manager (Growth)

  • Sep 2017 - Aug 2018

  karachi - Was responsible for guiding the success of the product and leading a cross functional team to improve it. - Ensured end-to-end development and implementation of new feature upgrades each sprint. - Prepared Growth plan, product road map & marketing plans for Dawaai web/App Platform. Achieved 15% month on month growth for Dawaai App/web platform. - Conducted market research to enhance product features and user experience. - Collaborated in planning and execution… Show more - Was responsible for guiding the success of the product and leading a cross functional team to improve it. - Ensured end-to-end development and implementation of new feature upgrades each sprint. - Prepared Growth plan, product road map & marketing plans for Dawaai web/App Platform. Achieved 15% month on month growth for Dawaai App/web platform. - Conducted market research to enhance product features and user experience. - Collaborated in planning and execution of big campaigns for growth and increased brand value. - Was responsible for liaising with Hospitals, labs & pharmacies for partnerships and platform integration. Show less



Wrapkar

• Pakistan
• Advertising Services

• Co-Founder / Market Analyst

  • Jan 2016 - Aug 2017

  pakistan - Cofounded Pakistan's first On-vehicle advertisement Platform - Secured funding from Silicon Valley Angel Investor - Got featured on Express Tribune, The News, and PakWheels - Executed campaigns for Daraz & Pakwheels - Acquired 200+ drivers through display advertising on PakWheels.com - Developed the product using Lean startup & Agile methodology - Prepared documents such as Pitch deck, Business plan, Business proposal, Marketing plan & Sales plan. - Dealt with clients… Show more - Cofounded Pakistan's first On-vehicle advertisement Platform - Secured funding from Silicon Valley Angel Investor - Got featured on Express Tribune, The News, and PakWheels - Executed campaigns for Daraz & Pakwheels - Acquired 200+ drivers through display advertising on PakWheels.com - Developed the product using Lean startup & Agile methodology - Prepared documents such as Pitch deck, Business plan, Business proposal, Marketing plan & Sales plan. - Dealt with clients & agencies for advertising campaigns. Show less



FoodFeed

• Online Audio and Video Media

• Co-Founder | Blogger | Content Creator

  • Apr 2016 - Jul 2017

  karachi - Started Food Blog covering Karachi Eateries - Execute promotional campaigns for different clients including Hoagies, Cafe Liquiteria, Chai Wala, - Kaybees & Regent Plaza etc. - More than million organic views on the videos. - Reviewed more than 70 restaurants up till now.



The Nest I/O

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Incubatee

  • Aug 2016 - Nov 2016

  karachi - Was incubated at PASHA's Tech Incubator backed by Google For Entrepreneurs - Submitted bi-weekly KPI Sheets to the program manager - Attended Workshops & Mentoring Sessions - Provided bi-monthly status reports on the team to the evaluation manager