Omal Liyanage

Business Manager at Slim Pharmaceuticals
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Contact Information
Location
LK
Languages
  • Sinhala -
  • English Full professional proficiency

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Experience

    • Sri Lanka
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Business Manager
      • Dec 2017 - Present

      Business responsibilities. - Scotmann Pharmaceuticals. 🇵🇰 SLIM Pharmaceutical and CIC pharmaceutical (Scotmann operations in Sri lanka) - Rubio Laboratories, Spain. 🇪🇸 - Artura Pharmaceuticals, India. 🇮🇳 - World Medicine, Turkey. 🇹🇷 - Bilim Pharmaceutical, Turkey 🇹🇷 I have developed product centric promotional campaigns which are projected to grow year on sales figures by $ 150000. I have recruited, hired and trained the vast majority of our current medical and sales representatives, all of whom have contributed to improving our overall sales growth by 25%. Additionally, I have also: - Managed corporate marketing budget including brand management, product launch and advertising on medical journals, marketing collateral's, and events. - Led the design of new product development and saved Rs.500K + budgets via reimbursing the promotional materials and shared marketing activities with principles according to purchasing orders. - Established a new E - fliers and new social media campaign for healthcare professionals and grew our web presence and brand awareness by 35%.

    • Sri Lanka
    • Education Administration Programs
    • 1 - 100 Employee
    • Visiting Lecturer
      • Nov 2022 - Present

      Visiting lecturer for pharmaceutical marketing program. Visiting lecturer for pharmaceutical marketing program.

    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Delegate Medical Marketing
      • Nov 2014 - Dec 2017

      - Increased product growth by 25%. (Panadol actifast and paradontex) - Implemented new business strategies to enhance business area wise and executed via sales team and created new business opportunities for panadol for children (PFC) and sensodyne multicare, freshmint and raid relief. - Executed trade marketing activities and annual growth exceed by 38%. - BTL promotions executed area wise for potential stakeholders and tied up with merchandising and consumer marketing teams to develop the business of horlicks and viva. - Managed FMCG and consumer healthcare products and brands to develop brand plans.

    • Software Development
    • Delegate Medical Marketing.
      • Mar 2011 - Nov 2014

      - Developed sales for merck business 22% annually. - Developed dermatology business by 15%. (Diprogenta, Diprosone, Elomet) - Handled 15 products including dermatology, OCP and antihistamine. - Developed sales for merck business 22% annually. - Developed dermatology business by 15%. (Diprogenta, Diprosone, Elomet) - Handled 15 products including dermatology, OCP and antihistamine.

    • Sri Lanka
    • Telecommunications
    • 700 & Above Employee
    • Senior Executive
      • Jan 2009 - Mar 2011

      - Marketed IPTV, fiber lines and ADSL connections and developed sales by 25%. - Developed stakeholder wise business. (Ranaviru, government employees packages) - Marketed IPTV, fiber lines and ADSL connections and developed sales by 25%. - Developed stakeholder wise business. (Ranaviru, government employees packages)

    • Marketing Executive
      • May 2007 - Dec 2008

      Marketed Credit cards and loans. Marketed Credit cards and loans.

Education

  • The University of Wolverhampton
    Master of Business Administration (MBA), Marketing and International Business Management
    2014 - 2016
  • London Business School
    Bachelor’s Degree, Marketing
    2007 - 2011
  • CIM | The Chartered Institute of Marketing
    Stakeholder Marketing, Strategic Marketing
    2010 - 2011

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