Experience

Position²

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Creative Director

  • Nov 2022 - Present

  Position2 helps businesses grow! I oversee Position2's Creative team. Working collaboratively with a variety of stakeholders from internal production teams, to agencies and clients, we bring creative to life, deploying it across the full marketing stack, and helping clients scale their businesses profitably. Responsibilities Include: - Conceiving and implementing creative projects and overseeing them to completion - Collaborating with Content Strategy to understand project and system requirements and long-term creative roadmap - Directing and motivating creative staff and content developers - Leading creative brainstorming sessions - Developing templates and toolsets for use by content development teams - Revising content and presentations, approve/reject ideas, provide feedback to the team



mameon

• United States
• Advertising Services

• Creative Director

  • Jun 2021 - Present

  Co-founder and Creative Director at mameon, which helps SMBs connect with customers by offering an end to end video advertising solution. - Created MVP which was 25X faster and less expensive than alternative video solutions, with production times of 1 - 2 days and cost of $999. Our customers had previously spent 8 weeks and $20K - $50K. - Developed and led team on content strategy, planning, writing, editing and execution. - Developed creative concepts and content from ideas to execution for a variety of campaigns and media, including collateral, promotional materials, social, and digital. - Effectively collaborated and led Video Producers, Voice Over Artists, Creative Directors, Art Directors, Designers, Strategists, and Producers. - Confidentially articulated concepts and presented work to customers via clear, compelling storytelling.



Castle G Productions

• Creative Director

  • 2012 - Jul 2022

  Creative Director and Founder at Castle G, an independent film production company. - Castle G's first film won the Best Film Award at the Underground Film Festival and was screened on RTE and Channel 04. - Owned the production process end to end including financial oversight of budget €500K+ per project. - Managed and supported business ops including finance and functional production processes. - Improved reporting and documenting methodologies to help track deliverables and metrics.



Udacity

• United States
• E-learning
• 700 & Above Employee

• Head of Production

  • 2016 - 2020

  Managed and led incredibly talented production team who excelled in our ever changing media, mobile and marketing world. - Created and delivered against targeted KPIs resulting in vastly more efficient production capacity. - Led and mentored a team of 37 in-house and on-call staff, including producers, editors, designers and animators. - Standardized production processes thereby smoothing demand and avoiding peaks and troughs, making production almost three times more cost effective. - Further revolutionized production through a laser focus on efficiency resulting in a saving of over $1.75 million per annum. - Oversaw and managed financials for dept. budget of $6+ million per annum. - Drove large complex changes to standardize production with a variety of cross-functional leaders. - Created the happiest team in Udacity according to its annual 360 review.



Cork Screen Commission

• Screen Commissioner

  • 2011 - 2012

  Inspired, attracted and supported film production in Cork City and County. - Provided hands on support and permitting to a wide variety of projects, from indie films to feature films and television series. - Conceived and ran targeted media campaign that delivered over 2.5 million audience impressions. - Ran all aspects of communications strategy to internal and external core and periphery audiences. - Management of all aspects of budget and finances; preparation of budget; ensuring organization operated within strict budget guidelines.



Kerry Film Festival

• Ireland
• Recreational Facilities

• Festival Director

  • 2006 - 2011

  Provided leadership that positioned Kerry Film Festival (KFF) as a progressive, innovative, award-winning film festival. - Worked with board and funders to co-create the strategic repositioning of the festival. - Led all aspects from programming of the festival to creation of financial controls to ensure the festival ran smoothly and effectively while delivering on its strategic goals. - Worked with A-list creatives including the co-creation of the Maureen O’ Hara Award, with Hollywood icon, Maureen O’Hara. It is one of the only awards anywhere in the world offered exclusively to women, winners include Juliette Binoche. Secured talent including Liam Neeson and Michael Fassbender as adjudicators. - Drove 600% increase in audience between 2006 and 2011. KFF was the fastest growing festival in all of Ireland during this time. - Managed all aspects of communications strategy; outreach for KFF 2011 created in excess of 3.5 million audience impressions per month, more than thirty times as many audience impressions as 2006.



Sundance Institute

• United States
• Movies and Sound Recording
• 200 - 300 Employee

• Media Relations

  • 2004 - 2006

  Led publicity efforts around Sundance Institute Programs. - Led communications and media relations in run-up and during Sundance Film Festival. - Provided support to other key staff members in media handling and presentation. - Management and production of Sundance radio show with media partner KRCL; scheduling of interviews etc. Led publicity efforts around Sundance Institute Programs. - Led communications and media relations in run-up and during Sundance Film Festival. - Provided support to other key staff members in media handling and presentation. - Management and production of Sundance radio show with media partner KRCL; scheduling of interviews etc.



San Francisco Film Society

• Public Relations Coordinator

  • 2003 - 2004

  Coordinated communications via written, printed and electronic media at the San Francisco Film Festival. - Overseeing the annual accreditation of 350 press members - Hiring, supervision and assignment of duties to team of 8 interns. Coordinated communications via written, printed and electronic media at the San Francisco Film Festival. - Overseeing the annual accreditation of 350 press members - Hiring, supervision and assignment of duties to team of 8 interns.



The OutCast Agency

• Publicist

  • 2002 - 2003

  Implemented communications strategy for a broad range of high-tech firms. - Wrote press releases, created editorial calendars, secured speaking engagements, supported press tours for firms including Salesforce.com and Google. Implemented communications strategy for a broad range of high-tech firms. - Wrote press releases, created editorial calendars, secured speaking engagements, supported press tours for firms including Salesforce.com and Google.