Experience

Profi.Travel

• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Aug 2022 - Present

  I work for a market-leading media holding that specializes in tourism and provides analytics and marketing services for both B2B and B2C markets.As an expert in the industry, the company sets the pace for innovation and development in the field.• Reduced sales period by 30% through implemented processes and offered custom solutions. • Managed bugets up to $150,000. • Led a team of 15 permanent employees and 10+ freelancers, eliminating burnout-related dismissals and developing motivation and payment systems. • Developed and introduced 5 new products, resulting in a twofold increase in repeated checks and expanding client base. Show less

• Project Manager

  • Apr 2020 - Jul 2022

  • Managed B2B and B2C digital projects for tourism ministries, hotels, and resorts across Europe, Asia, and Arab countries, exceeding target KPIs by 40%.• Lowered project costs by 10% through resource optimization and improved project completion by 10% by optimizing work standards.• Developed and implemented creative ideas resulting in 5 successful projects, attracting 8 new clients and becoming important case studies for the company.

• SMM

  • Jun 2018 - Mar 2020

  • Creation of creative concepts for presenting products in social networks• Launching digital advertising campaigns on Instagram, Facebook, VK • Increased traffic from social networks by 400%• Community management and work with audience feedback on Instagram, Facebook, VK, Telegram

• Copywriter

  • Dec 2017 - May 2019

  As a Copywriter, I was responsible for creating engaging B2B articles and email campaigns for the tourism industry.•Increased email open rates by 30% through targeted copywriting•Achieved a 20% increase in article views through compelling and informative writing



Kommersant

• Russian Federation
• Newspaper Publishing
• 300 - 400 Employee

• Copywriter

  • Jun 2016 - Nov 2017

  As a Copywriter, I was responsible for creating compelling marketing materials for both online and print publications. My areas of focus included banking, real estate developers, and the implementation of electronic control and management systems for various projects. I conducted interviews with advertisers to develop briefs that accurately reflected their objectives. I maintained responsibility for delivering strong results, with the goal of meeting and exceeding KPI targets for content engagement. Show less