Demand Generation Manager (DTC & Diaspora)

• Mar 2022 - Present

Product Manager, Diaspora Banking

• May 2013 - Apr 2022

• Diaspora market is peculiar in that the customer is far from the product centre, sensitive to news in the Nigerian market space, and distrustful of financial houses. However they are still customers, and every customer responds to attention, skillful enterprise, and dedication. Deploying experience acquired in Personal Banking, I develop business solutions that help grow our Diaspora Banking Customer base. Solutions such as Social media visibility of relevant sites and blogs, e-mail messaging and online statement access as well as efficient e-card deployment to help retain and grow the bank’s existing customer base. • Introduction of quarterly diaspora customer research-purchase mechanisms as well as sector profiling of all major professional cluster groups in diaspora • Successful pilot implementation of market penetration strategies in the USA and UK and West Africa enclave.• Study and review of enabling laws and regulations to ensure compliance and prevent the embarrassment of a breach. Show less

Relationship Officer (Personal Banking Unit)

• Mar 2009 - Apr 2013

• Core responsibilities included but were not limited to acquisition, conversion and maintenance of High Value/High Net worth Individuals & Companies. An understanding of the Luxury Markets Industry is key to providing Legacy Advisory services, Concierge services, Priority Services and High End E-Card acquisition, deployment and maintenance. Value Chain relationship establishment and provision to the Customer by way of Hotel Services, VIP Lounge Passes, Luxury Shop Discounts and SPA passes etc as added benefits to entrench further loyalty, were programmes developed by my team. Discretionary wealth management tips and syndicated meeting to assist wealth maximization of High end Bank users was facilitated with Treasury Fund Managers to provide the right financial care required by my esteemed HNI’s.• A close proactive solution based model was developed and deployed after researching basic lifestyle demands of clients so as to provide seamless service • To provide wealth planning solutions, trustee and other fiduciary services that take into account the international aspects of a Client’s life. • Creative and innovative leverage on key Bank units to ensure access of required support and help to clients with regard to specialized sectors including bonds, equities, structured products and mutual funds.• Dedicated creativity, loyalty entrenchment strategies that enhances product use and income generation were my strengths in this area. Show less