Amazon eCommerce Marketing Associate

• Apr 2023 - Present

As the Amazon Marketing Assistant at Hayabusa Fightwear Inc., I play a pivotal role in promoting the brand on the Amazon platform. My Responsibilities include optimizing product listings, managing advertising campaigns, analyzing data to improve sales strategies, and ensuring brand visibility and competitiveness within the Amazon marketplace. Main Responsibilities - Regular update and maintenance of the Hayabusa brand store on Amazon - Product listing development and maintenance (titles, descriptions, imagery and A+ content, pricing and videos). - Translations for product listings, advertising, brand stores & Videos. - Content planning and coordination for listings, A+ content, Amazon posts and videos - Amazon posts content creation. - Email marketing for repeat customers and brand followers. - Ongoing reporting, analytics and analysis. - Monitoring customer questions, feedback & reviews. Show less

Digital Marketing Specialist

• Apr 2023 - Present

My role as a freelance Digital Marketing Specialist at BIZU Innovation Group includes; managing and executing digital marketing campaigns for various clients. Responsibilities include strategy development, SEO optimization, content creation, social media management, and performance analysis to drive client success and brand growth. My role as a freelance Digital Marketing Specialist at BIZU Innovation Group includes; managing and executing digital marketing campaigns for various clients. Responsibilities include strategy development, SEO optimization, content creation, social media management, and performance analysis to drive client success and brand growth.

Marketing Communications Intern

• Jan 2023 - Feb 2023

As a communications student, I assisted with public relations, social media management, content creation, and internal communications. I monitored media coverage, planned and promoted events, and I also contributed to crisis communication strategies. I was involved with Market research, graphic design, and analytics. I collaborated with different departments in this dynamic role. • Reviewed the target market for utilities Kingston and communications mix, and recommending communications channels. • Reviewed the promotional plan for the water heater rentals program and making recommendations. • Incentivized field staff to garner positive reviews for the brand across digital platforms. • Reputation management for the brand. • Worked on marketing the “In the Works” videos across digital platforms for the brand. Show less

Digital Account Manager - JAC Motors

• Aug 2021 - Jan 2022

Digital account manager for the vehicle brand "JAC Motors Nigeria". My responsibilities included; - Digital marketing strategy- Content creation and marketing- Online community management- Digital Ads (Lead generation and awareness)- Digital campaign evaluation- AnalyticsOne of the digital campaigns; "The value of JAC", a 6 months digital campaign, across Facebook, Instagram, YouTube and Programmatic platforms won a certificate of excellence for 2022 in the prestigious Sabre Awards by PRovoke Media. Show less

Senior Analyst, Data and Digital (Marketing & Communications)

• Oct 2018 - Jan 2022

As the head of the digital and creative team, I was responsible for the digital assets of the company, and also responsible for proffering PR and digital solutions for the brands domiciled under the company. Some of the responsibilities I was tasked with include but not limited to; research and ideation, content creation, content design, content marketing, social media management, email marketing, SEO, digital media buying, influencer marketing, reports and analytics, digital campaign and ads across digital channels, PPC and lead generation ads, website design and management, etc. Show less

Digital Account Executive for Spotify

• Jan 2021 - Oct 2021

A part of the Edelman Africa Team that worked with the Spotify brand in its expansion across 80 new markets, including Nigeria. Responsible for influencer marketing, digital media buying, and sentiment analysis reports and evaluations.

Key Account Manager for Facebook

• Sep 2020 - Jan 2021

Managed a team of Strategists, Content Writers, Creative Directors, Media Buyers, etc to deliver Public Relations and Perception Management services for the Facebook brand in Nigeria and Ghana.Developed client strategy based on their goals.Executed routine account management tasks including but not limited to campaign builds, optimizations, budgeting, and reporting.Effectively communicated with agency partners via front facing communication platforms and via monthly or quarterly phone calls.Proactively pitched new strategies, and expansions to the brand.Campaigns worked on and executed; Facebook SMB Grants in Nigeria, Facebook Success Story, etc. Show less

System Administrator

• Jan 2013 - May 2016