OLUSOLA ADEYEFA
Head, Digital Communications at All Africa Music Awards- Claim this Profile
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Bio
Credentials
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Inbound
HubSpot AcademyOct, 2021- Oct, 2024 -
Digital Advertising
HubSpot AcademyOct, 2021- Oct, 2024
Experience
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All Africa Music Awards
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Nigeria
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Musicians
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1 - 100 Employee
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Head, Digital Communications
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Jul 2014 - Present
Digital communication strategy development, content development, strategy execution, analytics tracking, evaluation and reporting. Digital communication strategy development, content development, strategy execution, analytics tracking, evaluation and reporting.
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PRM Africa
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Nigeria
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Communications Manager
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May 2016 - Jan 2021
Digital communication strategy development, content development, strategy execution, analytics tracking, evaluation and reporting. Digital communication strategy development, content development, strategy execution, analytics tracking, evaluation and reporting.
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Head, Business Development
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Oct 2011 - May 2016
Develop and design dynamic websites with new technologies; Web media content development and management, Social media audit and metrics; Web business proposal, presentations, and managementDeveloped internal and external communication contents (such as corporate storytelling, articles, graphics, short videos, etc.) that aligned with respective business objectives, and ultimately increased public understanding and empathy with the organization’s goals.Initiated and implemented inbound marketing strategies that provided customer-oriented marketing features; one-on-one solutions to customer’s requirements through direct online communications and virtual customer service platforms. This helped to attract inbound traffic that converted prospects, closed leads, and delighted clients.Implemented bespoke digital communication campaigns (like, search engine optimization/marketing, blogging, social media events, adverts, and promos) which enhanced significant increase in the online community engagement, and enabled viral public awareness of company’s expertise and products. Recorded measurable increase in returns on marketing investment evidential through the web/social media marketing analytics of corporate contents available on various social media platforms, such as Facebook, Twitter, YouTube, LinkedIn and Google Plus.
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HR/M&E Personnel
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Dec 2011 - Jul 2012
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Vertical Optimization, LLC
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International Trade and Development
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1 - 100 Employee
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Transaction Services Manager
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Feb 2011 - Dec 2011
Identified and partnered with relevant industry stakeholders and government agencies to execute various trade expansion projects and campaigns. Strategic partnership with public agencies & private organizations in export businessDeveloped marketing plans to accomplish sales target.Provided proactive solutions to customers’ complaints and problems. Effectively managed daily administration of business activities and resources in the Lagos office of the company.Successfully related and worked with other organization’s team members (staff) at International offices in Ethiopia and the United States of America (USA)
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Head, Administration & Finance
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May 2007 - Jun 2009
Implemented (with an external Consultant) the organizational restructuring & manpower program which improved the operational process and cash-flow of the organization. Developed and executed a new framework for human capacity development and teamwork strategies that increased staff productivity and commitment to organizational objectives.Initiated and coordinated innovative project communications and promotions strategies, which recorded significant community development project implementation success.Managed the organizations web portal, in-house newsletters, coordinated all corporate communications to key stakeholders, particularly the beneficiaries, internal staff, board members, and development partners.
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FATE Foundation
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Nigeria
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Non-profit Organizations
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1 - 100 Employee
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AEP
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2008 - 2008
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Education
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School of Media and Communication, Pan-Atlantic University
Executive Certificate, Executive Program in Advertising -
Obafemi Awolowo University
Bachelor of Science, Economics -
Fate Foundation
Entrepreneurship Development, Business Administration, Management and Operations