Growth Lead

• Jan 2023 - Present

• Jan 2018 - Present

- Managing Integrated Digital Campaigns for clients across several online channels- Sales Funnel Development- Developing and managing creative assets; Ad banners & Landing Pages - Managing and optimizing digital ad campaigns.

• Jan 2016 - Dec 2017

In support of the marketing start-up; Innova Digital, I worked as an external digital marketing consultant and was responsible for:- Prospecting and generating qualified leads- Requirement gathering- Proposal Writing- Facebook and Instagram Promotions- PPC ads via Google ads.- Planning and executing online campaigns- Compiling online ad performance reports

Growth Marketing Lead

• Nov 2019 - Jan 2023

• Boosted the company’s online presence by redesigning the company website and optimizing it for google search. Currently maintained first-page appearance on Google SERP for related keywords since the launch of the new website in January 2020. • Developed and executed digital marketing campaigns across various channels to drive quality lead generation. As of 30th November 2020, achieved a return of 700% (1:7 return rate) on campaign spend. • Revived the company’s social presence by creating accounts on top social media platforms and regularly distributing content to engage and convert our target market via these channels. • Kick-started the company’s blog for publishing created and curated content. Also introduced a weekly newsletter used to nurture leads generated digitally. • Pioneered Digital Acquisitions, pushing the company towards acquiring customers via organic and paid digital channels, generating a monthly average of 3,000 leads. • Proposed product development ideas based on the data gathered from online channels, offline interaction with prospects, analysing competing offerings and feedback from customers. • Drove increased revenue and profit through digital acquisitions to achieve the Company’s ambitious growth. Show less

• Nov 2017 - Oct 2019

Working as an IT business analyst at Sawtel Technologies, I am responsible for the following:• Translating customer needs into solutions, products and/or services.• Business and product development through research and innovation• Requirement gathering, analysis, simplification, communication and management.• Design and development of project scopes.• Market opportunities discovery• New products development• Company’s rebranding• Market entry and sales strategy for new products• Management of company’s software partners and resellers Show less

• Nov 2015 - Nov 2017

Working as a Sales/Marketing Executive at Sawtel Technologies, I was responsible for;• Identifying prospects and evaluating their position in the industry, researching and analyzing their possible IT needs and providing sales options.• Sales of IT products and services by establishing contact and developing relationships with prospects, gathering requirements/needs/pain-points/problems and recommending solutions.• Maintaining relationships with clients by providing support, information and guidance.• Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.• Preparing timely sales reports by collecting, analyzing, and summarizing relevant information.• Digital marketing; identifying, generating and converting sales qualified leads for IT solutions and services via social and online media Show less

Underwriting Intern

• Jul 2014 - Sep 2014

I did my IT in an insurance company; Custodian and Allied Insurance. While learning on the job, I: • Worked in various underwriting units • Prepared Insurance certificates and correspondence I did my IT in an insurance company; Custodian and Allied Insurance. While learning on the job, I: • Worked in various underwriting units • Prepared Insurance certificates and correspondence