olufunke ilori
Strategist and Account Planner at Leo Burnett Lagos- Claim this Profile
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Bio
Credentials
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Associate APCON
Advertsing Professionals
Experience
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Leo Burnett Lagos
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Nigeria
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Advertising Services
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1 - 100 Employee
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Strategist and Account Planner
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May 2018 - Present
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LTC-JWT Nigeria
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Lagos, Nigeria
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Strategic Planner
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Mar 2014 - Present
I'm responsible for understanding consumers in the Nigerian Market as well relate key insights to brand proposition and promise. This responsibility include, understanding the dynamics of a Nigerian consumer in different demography, their lifestyle, opinions and perceptions, attitudes, believes, influences, trends, relationships needs and wants etc. Also key is understanding and analyzing the market, trends, competition and situation the brand plays putting into consideration how all these would positively give advantageous approach to reach the consumer.
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YDx
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Advertising Services
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1 - 100 Employee
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Youth marketing planner
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Mar 2011 - Feb 2014
As a Youth marketing Strategist, i'm responsible for understanding the youth market segments in Nigeria. As a Youth marketing Strategist, i'm responsible for understanding the youth market segments in Nigeria.
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Education
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Ajayi Crowther University, Oyo, Nigeria
Bachelor's degree, Mass Communication/Pr and Advertising