Olivia Saunders
Senior Manager, Strategic Initiatives - Data & Analytics (T&O) at BMO Financial Group- Claim this Profile
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Bio
Dave Shen
Olivia combines the right mix of agency/consulting and digital marketing skills - Olivia successfully lead in with building BMO’s enterprise Digital Communications COE, which serviced our marketing and banking LOBs. It drove operational efficiencies and standardization across our email communications and leveraged best practices (including CASL, CANSPAM compliance). Olivia was a strong team player, collaborator, and driven in making positive change within the organization. It was a pleasure to work with Olivia - and would highly recommend her.
Matthew Tang
I've worked with Liv on many projects since 2018. From Email Marketing to Compliance - Liv has been a tremendous & collaborative partner to work with. She has a very "can-do" attitude when presented with a challenge. She does not take complacency as an answer and always goes above and beyond to find alternative solutions to achieve business objectives. Whether it's operational excellence during campaign execution, process optimizations, or holistic review of regulatory best practices - Liv always gives it her A+ games. I look forward to the day Liv and I cross paths and work under the same team.
Dave Shen
Olivia combines the right mix of agency/consulting and digital marketing skills - Olivia successfully lead in with building BMO’s enterprise Digital Communications COE, which serviced our marketing and banking LOBs. It drove operational efficiencies and standardization across our email communications and leveraged best practices (including CASL, CANSPAM compliance). Olivia was a strong team player, collaborator, and driven in making positive change within the organization. It was a pleasure to work with Olivia - and would highly recommend her.
Matthew Tang
I've worked with Liv on many projects since 2018. From Email Marketing to Compliance - Liv has been a tremendous & collaborative partner to work with. She has a very "can-do" attitude when presented with a challenge. She does not take complacency as an answer and always goes above and beyond to find alternative solutions to achieve business objectives. Whether it's operational excellence during campaign execution, process optimizations, or holistic review of regulatory best practices - Liv always gives it her A+ games. I look forward to the day Liv and I cross paths and work under the same team.
Dave Shen
Olivia combines the right mix of agency/consulting and digital marketing skills - Olivia successfully lead in with building BMO’s enterprise Digital Communications COE, which serviced our marketing and banking LOBs. It drove operational efficiencies and standardization across our email communications and leveraged best practices (including CASL, CANSPAM compliance). Olivia was a strong team player, collaborator, and driven in making positive change within the organization. It was a pleasure to work with Olivia - and would highly recommend her.
Matthew Tang
I've worked with Liv on many projects since 2018. From Email Marketing to Compliance - Liv has been a tremendous & collaborative partner to work with. She has a very "can-do" attitude when presented with a challenge. She does not take complacency as an answer and always goes above and beyond to find alternative solutions to achieve business objectives. Whether it's operational excellence during campaign execution, process optimizations, or holistic review of regulatory best practices - Liv always gives it her A+ games. I look forward to the day Liv and I cross paths and work under the same team.
Dave Shen
Olivia combines the right mix of agency/consulting and digital marketing skills - Olivia successfully lead in with building BMO’s enterprise Digital Communications COE, which serviced our marketing and banking LOBs. It drove operational efficiencies and standardization across our email communications and leveraged best practices (including CASL, CANSPAM compliance). Olivia was a strong team player, collaborator, and driven in making positive change within the organization. It was a pleasure to work with Olivia - and would highly recommend her.
Matthew Tang
I've worked with Liv on many projects since 2018. From Email Marketing to Compliance - Liv has been a tremendous & collaborative partner to work with. She has a very "can-do" attitude when presented with a challenge. She does not take complacency as an answer and always goes above and beyond to find alternative solutions to achieve business objectives. Whether it's operational excellence during campaign execution, process optimizations, or holistic review of regulatory best practices - Liv always gives it her A+ games. I look forward to the day Liv and I cross paths and work under the same team.
Credentials
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Destination Digital - Innovator
BMOAug, 2022- Sep, 2024
Experience
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Senior Manager, Strategic Initiatives - Data & Analytics (T&O)
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Jan 2022 - Present
Define Enterprise-level strategic opportunities that drive digital transformation; working with data science and technology teams in agile approachDrive operational and strategic efficiencies that improve business performance and revenue generationSupport BMO's Mergers & Acquisitions program through DnA capabilities
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Senior Compliance Manager (secondment)
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Apr 2021 - Jan 2022
Based on work completed to support key legislation within the Digital Communications space, I was invited to complete a secondment within the Legal, Regulatory and Compliance team. This was a key learning opportunity to expand my depth of knowledge of how BMO operates within the Enterprise Compliance Program with the objective to become a stronger and smarter business leader.
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Strategic Enterprise Business Lead; Digital Communications Center of Excellence
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May 2016 - Apr 2021
Defined and stood up the first Digital Communications Centre of Excellence team at BMO in 2016 and led the team’s operational and strategic growth for 5 years. Drove key technology investment within the digital communications space, implementing Marketing Automation to support customer journeys, SMS as a Marketing channel to drive customer engagement and redefined operational excellence to increase production efficiency and increased revenue contribution. Trusted strategic advisor to Senior Management and Executives, supporting and delivering success across the multitude of lines of business, service and product teams within the organization. First line of defence and senior business lead partnering with the BMO Privacy Office to ensure compliance within CASL, CANSPAM, and other privacy regulations. Show less
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Senior Manager, Digital Strategy
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Jan 2015 - May 2016
Strategically defined digital program opportunities to drive conversion through digital bank environments – including the introduction of Marketing Automation at BMO
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The Source
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Slovakia
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Business Consulting and Services
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1 - 100 Employee
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Senior Manager, Digital Marketing
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Jan 2013 - Jan 2015
Leveraged innovation in CRM to better understand customer shopping behaviour and utilized data to drive business decisions and strategies that delivered brand awareness, customer retention and loyalty.Defined and deployed AI and machine learning technology to optimize ecommerce user experience and drive online sales within www.thesource.ca and email communications (launched “Just for You”, “People Also bought” personalized strategies to drive overall sales).Strategically defined the Performance Marketing roadmap identifying YOY CPC (through SEM and SEO), and CPS (Affiliate Marketing Program) revenue and KPI targets Led the strategic development of digital media plans aligned to drive traffic and increase revenue across omni-channel space (Ecommerce and Retail), implementing Month over Month performance metrics to identify optimization tactics Show less
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Manager, Ecommerce Marketing
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Mar 2011 - Jan 2013
Strategically developed Ecommerce Performance Marketing annual plan to deliver against business KPIs Managed all Affiliate Marketing partnerships and defined the SEM and SEO strategiesDelivered campaign analyses to identify effectiveness of future program opportunities; aligning key learnings to drive strategic decisions
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Director of Digital Strategy
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Apr 2010 - Mar 2011
Led email & mobile marketing innovation and channel usage across Ogilvy’s client network including Unilever, Amex and Cogeco. Trusted strategic advisor to Senior level clients, driving business development and increased agency revenue. Led email & mobile marketing innovation and channel usage across Ogilvy’s client network including Unilever, Amex and Cogeco. Trusted strategic advisor to Senior level clients, driving business development and increased agency revenue.
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kenna:
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United States
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E-Learning Providers
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Director
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Jul 2009 - Apr 2010
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Proximity Worldwide
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Director
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Apr 2007 - Jul 2009
Trusted digital leader and advisor in managing the RBC business with a focus on Next Generation initiatives. Portfolio included strategic advisory of website development (i.e. Information Architecture, UX) online advertising, social media and email marketing. Supporting a holistic and engaging CX. Trusted digital leader and advisor in managing the RBC business with a focus on Next Generation initiatives. Portfolio included strategic advisory of website development (i.e. Information Architecture, UX) online advertising, social media and email marketing. Supporting a holistic and engaging CX.
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Senior Account Supervisor
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Oct 2003 - Apr 2007
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Wunderman
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Advertising Services
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700 & Above Employee
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Account Executive to Account Supervisor
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Mar 2001 - Sep 2003
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Vickers and Benson
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Advertising Services
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Account Coordinator to Account Executive
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Jan 1999 - Mar 2001
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Marketing Coordinator and Event Planner
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Jun 1997 - Jan 1999
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Education
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1993 - 1997
St. Lawrence College
Marketing, Advertising and Public Relations -
2009 - 2010
Seneca College
Adult Education and Training -
1998 - 1998
Seneca College
Photoshop certification -
2019 - 2019
BMO Institute for Learning
Leadership Development: Cornerstone -
2019 - 2019
BMO Institute for Learning
Leadership Development: Capstone
Community
