Head of Digital Marketing

• Sep 2022 - Present

Pragmatic is a world leader in ultra-thin, ultra-low-cost, flexible electronics. Its revolutionary technology can be embedded in almost anything, enabling limitless solutions. Pragmatic is a world leader in ultra-thin, ultra-low-cost, flexible electronics. Its revolutionary technology can be embedded in almost anything, enabling limitless solutions.

Senior Marketing Executive

• Oct 2021 - Sep 2022

QinetiQ is a FTSE250 global defence technology organisation, providing innovative solutions and technical expertise to solve some of the world's most complex challenges.• Global end-to-end marketing campaign management and execution• Paid social advertising and contact generation• Video and podcast asset briefing and creation• Designing and building campaign landing pages, website copy, imagery• Managing external agencies, videographers, designers, copywriters, publications, merchandise suppliers• Coordination of marketing collateral, re-branding exercises and video for our acquisitions • Banner advertising and remarketing• Leveraging merchandise, brochures, product sheets and arranging international distribution• Writing content for internal and external communications• Supporting on content and collateral and attending numerous events and exhibitions Show less

Marketing Executive

• Aug 2020 - Oct 2021

Marketing Assistant

• Jul 2019 - Aug 2020

Digital Marketing Executive

• Jun 2018 - Jun 2019

• Lead generation on digital channels, building campaigns to promote new-build off-plan investment property across the UK in the residential, commercial, student, care home and holiday let sectors • Producing targeted messaging, positioning each development or property asset to segmented audiences including emotional purchasers, lifestyle purchasers and high net worth individuals • End-to-end campaign management – Facebook Advertising, Google Adwords, Email Marketing, producing engaging and targeted collateral • Managing email marketing from messaging, CTA, design to database cleansing and segmentation • Optimise all website landing pages for SEO and improve Visibility Score in SERPs • Operating Salesforce CRM database with new leads generated and reporting on sales team activity to ensure a high volume of leads becoming ‘qualified’ leading to conversions • Building website landing pages for every campaign and monitoring conversion rates using Google Analytics of traffic figures and heat map software • Creating print campaigns and property development brochure design and editing • Actively involved in quarterly marketing planning and annual budgeting • Running various reports on marketing campaign success, lead generation and sales activity • Content marketing on social media, researching statistics, creating blog articles and general copywriting • Relationship management with external stakeholders such as graphic designers and print publications Show less

Marketing Assistant

• Jun 2016 - Jul 2017

• Creating briefs for digital marketing campaigns across a number of platforms, then project managing the end-to-end process through in-house copy team, design team and CMO • PPC - Google Adwords, Display Network and Paid Social Advertising • Responsible for operating the affiliate channel generating over £50k a month revenue • Maintaining relationships and rapport with external stakeholders for the affiliate channel • Implementing website changes on CMS after analysis of landing page heat maps and visitor traffic • Segmenting customers for email marketing and monthly brand newsletters • QA testing and proof reading all brand email marketing and newsletters before send • Compiling campaign reports and KPI’s for the Marketing Director and CMO • Social media management on Facebook, Twitter and LinkedIn • Operating Salesforce CRM database of new and subscription customers with a multitude of products • Managing the design and order of marketing collateral, logistics and arrangements for events • Working closely with the Head of PR and managing various ad-hoc tasks • Training in presentation skills, time management, data protection and Microsoft office suite • Event planning and execution including London Tour and Theo Paphitis SBS Birmingham • Gained strong proof-reading skill with excellent attention to detail Show less

Selling Assistant

• Sep 2014 - May 2015

Front of house customer facing role in the stores fast paced and very profitable furniture department, advising prospective customers and promoting and demonstrating product benefits. Maintaining a high level of product knowledge across a large portfolio in a continuously adapting environment. Involved in visual merchandising and mapping customer journeys through the store. Front of house customer facing role in the stores fast paced and very profitable furniture department, advising prospective customers and promoting and demonstrating product benefits. Maintaining a high level of product knowledge across a large portfolio in a continuously adapting environment. Involved in visual merchandising and mapping customer journeys through the store.

Customer Service Assistant

• Oct 2012 - Sep 2014

High customer interaction trained on checkouts, self scan, kiosk and the customer service desk dealing with customer queries and complaints in a professional manner. Often checkout supervisor, managing daily schedules of staff incorporating employee shift patterns, lunch breaks and checkout rotation. Multitasking and working under pressure in a fast paced environment. High customer interaction trained on checkouts, self scan, kiosk and the customer service desk dealing with customer queries and complaints in a professional manner. Often checkout supervisor, managing daily schedules of staff incorporating employee shift patterns, lunch breaks and checkout rotation. Multitasking and working under pressure in a fast paced environment.