Experience

Fagerhult Suomi

• Finland
• Appliances, Electrical, and Electronics Manufacturing

• Country Manager / Managing Director, Finland & Baltics, Marketing, Sales Operations and Business

  • Jul 2019 - Present

  I began my journey at Fagerhult as a Sales Director for Finland & Baltics (Operations & Business Development, Strategy Localization) 07/2019- 10/2020. As Managing Director I have 6 direct reports, 20+ employees and P/L responsibility of >10 M€ (Finland & Baltics). I report directly to Nordics CEO * Managed the Finnish and Estonian businesses in challenging market conditions due to the pandemic. * Ensured operational efficiency and profitability, achieving impressive results despite the decline in turnover. (EBITA 6,5% and 6% profit in 2020). * Integrated a Microsoft Dynamics CRM and Power BI for Project Management & Sales Analytics * Updated the Business Strategy to focus on current strengths and adapt to market conditions. Initiated cost control and efficiency improvements, and reorganised teams and sales areas. * Improved the corporate spirit and internal culture, increasing employee eNPS satisfaction rate to an excellent level. * Led the shift to a digital marketing strategy and initiated new marketing channels with our marketing manager, working closely with media and marketing agencies. Company info: Fagerhult has been operating for over 75 years. The company develops, manufactures and markets premium, innovative and energy-efficient lighting solutions for professional indoor, retail and outdoor environments. The Fagerhult Group consisting of 12 brands had an revenue of 7100 MSEK€ in 2021. Show less



OSRAM

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• CEO, OSRAM Oy, Lighting Solutions, Finland & Baltics | Sales, Commercial & Business Development

  • Nov 2015 - Jun 2019

  I was a board member, had three direct reports, 20 employees. Reported directly to Nordics CEOP&L responsibility: ~20M€ In 2016 the Finnish division of Osram was divided into two organisations (Osram Oy & Ledvance Oy). I was offered the position of Chief Executive Officer of Osram Oy Finland, along with management responsibility for the Baltic offices. During 2016-2019 the Osram group divested several business areas as part of its business strategy. * Established new administrative functions for Osram Oy.* Managed Finnish & Baltic Lighting Solutions Sales team which offered energy-saving lighting solutions to B2B customers. * Ensured that our digital & software lighting control solutions were known in the market. * Implemented the SAP system into our sales organisation.* Built partnership programs for digital control solutions, including training and materials.2017 was my best year in terms of sales growth (double-digit country contribution margin) and an internal audit with excellent results in Nordics.Company info: Osram is a leading appliances, electrical, and electronics manufacturing company headquartered in Germany. The company is divided into three business units: semi-conductors, digital and automotive. The Group’s 2019 revenue was € 3,5 billion. Show less

• Sales Director / Head of Sales, Finland & Baltics, BU Lighting Solutions

  • Sep 2014 - Nov 2015

  I coordinated a matrix team of 20 professionals in the Baltics and had eight direct reports. Turnover accountability +6M€. Reported directly to CEO. I was a Head of Lighting Solutions Sales, responsible for the Business Area and B2B sales in Finland and the Baltics. My goal was to grow the Baltic market, build distribution channels and establish partnerships. * Recruited a Lighting Solutions project sales team as part of the Nordic cluster.* Secured five strategic partners in the Baltics.* Improved cooperation with wholesalers by organizing events, training sessions and promotions. * Achieved Baltics sales growth almost from scratch. * Learned a lot about the international market and how to build a new business model for project sales management.* Honed my cross-cultural leadership skills. Show less

• Sales Manager, Projects & Solutions Sales, LED, Finland | Service and Sales Development

  • Jan 2012 - Sep 2014

  I was a member of the company European SSL Expert group and European Marine Lighting steering group. I had four direct reports: three Area Sales Managers and a Product Manager. Reported directly to Sales DirectorAfter Osram acquired two lighting manufacturers (Siteco and Traxon Technologies), our focus changed to turnkey indoor light fixtures and lighting solutions. We sold lighting planning, design, installation and commissioning services alongside our products. * Ensured our LED products succeeded on the market.* Managed sales to wholesale partners and contractors.* Designed and launched marketing of digital lighting and advanced light management systems and solutions.* Achieved annual sales target. Show less

• Sales Manager & Head of New Business Development, LED | Market Leadership & Sales Growth

  • Jan 2011 - Jan 2012

  I was a member of the company European Marine Lighting steering group. I had four direct reports: Area Sales Managers and Product Manager. I reported directly to Sales Director. Established an emerging LED light fixture and solutions business within a traditional lighting company. My focus was on the marine lighting business in Finland. * Devised sales strategy and managed all strategic accounts. * Hired sales and back-office teams.* Achieved double-digit sales growth in LED light fixture and solutions business. My team was the best in sales growth results in Finland. * Ensured Osram became the market leader for LED products. Show less

• Product Manager / New Business Development, LED Products & Solutions

  • Sep 2008 - Jan 2011

  I was a member of the company's European SSL Expert group. Reported directly to Sales DirectorOsram was a pioneer in LED technology and my goal was to commercialise LED lighting products as a new business development area. * Managed product launches and provided marketing support.* Drove new business sales to wholesale partners, contractors and lighting manufacturers.* Created sales opportunities and built strategic partnerships for the new LED business segment.* Grew sales by double digits in the LED lighting products business area every year. Show less



Vestel

• Türkiye
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Product Manager, Nordics | Operations Development, After Sales Service Management, Sales Processes

  • Feb 2007 - Sep 2008

  I was the product manager for consumer electronics, televisions and digital devices and was the second employee hired in Finland to a company in a strong growth mode. I was a member of the company management team. Reported to the CEO, Finland. There was no turnover yet and the aim was to start up business operations in the Nordics (Finland, Sweden, Denmark, Norway, Iceland). * Worked closely with headquarters in Turkey on product and service development and with our supplier partners in Hong Kong * Built customer processes after the partnership agreement was signed, from onboarding to sales. * Was highly involved in opening Business Units in the Nordics, including administrative functions and recruiting a key team for each country. * Acted as a technical manager for the product hardware and software adaptation and localisation for the Finnish market. * Built the After Sales Service (Aftermarket / maintenance) network and negotiated service representative agreements resulting in six service units in the Nordics. * In one year, the region’s turnover grew from 0€ to 10M€. Company info: Vestel Scandinavia is part of Vestel Group, a Turkish company which is one of the world's leading ODMs (Original Design Manufacturer) and OEMs (Original Electronic Manufacturer) of consumer electronics and household appliances. Vestel is Europe's biggest TV manufacturer. Subsidiary brands include Finlux & Luxor. Show less



Digita Oy

• Finland
• Telecommunications
• 100 - 200 Employee

• Network Specialist | TV, Radio, telecom and WIFI networks commissioning and installation

  • Jun 2003 - Feb 2007

  I specialised in digital television networks, telecom networks and wireless internet. * Built and maintained network infrastructures as part of a specialist team, including a city-wide WiFi network in Vantaa and a 3G network for mobile operators all over Finland. * I was later given more responsibility for leading radio, TV, and mobile network commissioning and installation projects in Finland, including mast installations. * Managed international installation teams of six people per project from 2006 onwards. Company info: Digita broadcasts radio and TV programmes to all of Finland and is a pioneer in wireless and digital solutions including IoT. Show less